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ROI of Second Life, MITX, Dec.6, 2006, Hill Holliday find related notes at www.hhcc.com
 
Publicity:  too late [from novelty to cliché in six months] Revenues:  too early [infrastructure, traffic, economics]  ROI short term
 
ROI long term 3-D interfaces
 
ROI Research:  today: socialization interaction consumption tomorrow: production distribution long term
[ socialization ]
[ interaction ]
[ consumption ]
[ production and distribution ]
ZPrinter 310 Plus:  $20,000
 
 
Xerox 9700 high speed laser printer, 1977
 

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ROI of Second Life Brand Presence