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The NxT Media


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From our earliest moments in life it is story that connects us. At the core we all yearn for a good tale. Its primitive, visceral and it crosses ever culture in the world. Once story was only spoken then it colored the walls of the caves. As story grew it moved from an oral tradition to a written tradition. From rocks to paper the preservation of language (and by extension human history and culture) flourished with the advent of the printing press. Bound to a page, communication gave rise to mass communication. First through books, newspapers, and magazine. Now as it matures, along with its media savvy consumer, it now springs forth story worlds across all media platforms. Media is ever changing and that evolution only seem to be accelerating.

Traditional media, new media, social media these paradigms are now an amalgam of multi-platform media consumption referred to as Transmedia. Transmedia is: multi-platform storytelling where each channel tells a different aspect of the story and is optimized for that platform while building out a larger storyworld.

The title of this presentation is based upon a theorem: New Media x Traditional Media = NxT Media

The evolution of media is exponential and is played out over multiple platforms. Our media diet will not be one to sacrifice the other but an extension and maturation of our pallets .

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The NxT Media

  1. 1. source: digitalFRANCE THE NxT MEDIA Communicators Conference
  2. 2. JOURNEY How I Got Here
  3. 3. DIGITAL NATIVE Early Adopter
  4. 4. TECHNOLOGY EVANGELIST The Digital Universe Powered By ManyOne
  5. 5. THE POWER OF STORY We All Yearn for a Good Tale source: Torbein
  6. 6. WIRED FOR STORY Our Brain is Hardwired to Respond to Story source: illuminaut
  7. 7. STORY From the Start
  8. 8. source: Adibu456 STORY IS ANCIENT Story Grew from Oral Tradition
  9. 9. source: twm1340 & Infrogmation PRINTED MEDIA The Rise of Mass Communication source: cibergaita
  10. 10. EVOLUTION OF MEDIA Media is Ever Changing and That Evolution only Seem to be Accelerating source: stuckincustoms
  11. 11. TRANSMEDIA STORYTELLING Stories that Leverage the Power of the Platforms they are Told on
  12. 12. Theorem New Media x Traditional Media = NxT Media source: Mammaoca2008
  13. 13. MEDIA MATH A Simple Equation with Complex Variables source: Unloveable
  14. 14. OH NO WATCH OUT TV IT’S THE WEB TV is Just Fine source: Fatanera
  15. 15. CHANGING LANDSCAPE Rich Soil and A Fertile Future source: Stuckincustoms
  16. 16. source : Ebayink CHANGING AUDIENCE A Change in our Consumption Patterns
  17. 17. N.I.M.B.L.E. Navigating Interactive Media Beyond Linear Experiences
  18. 18. VIDEO CONSUMPTION Moving Beyond the Traditional Linear Viewing Experience source: lilymonster
  19. 19. MULTI-PLATFORM CONSUMER Majority of U.S. Mobile Subscribers own Smartphones.
  20. 20. MOBILE BOOMERS 51 Percent of Mobile Owners Over the Age of 55 now Own Smartphones source: quinnanya
  21. 21. MULTIPLE SCREENS The Glow We Gather Around
  22. 22. EMOTIONAL RESPONSE The Screen Draws us Together at Times of Tragedy source: cayusa
  23. 23. PARTY SCREENS Share the Experience with our Community. source: orphanjones
  24. 24. CONSTANT MEDIA A Heightened State of Media Engagement source: Stuck in Customs
  25. 25. CONTENT SHIFT A Change in Production and Distribution
  26. 26. THINK Like a Media Company
  27. 27. STORY STRUCTURES The Basic Structure of Story STORY Climax Beginning Middle End Core/Sub-Plot Conflict CulturalContext Primary / Secondary Characters Resolution RisingAction FallingAction
  28. 28. CORE NARRATIVE What is the at the Core of the Stories We Tell source: chrisnitzphotography
  29. 29. EVALUATE CURRENT LANDSCAPE What is the at the Core of the Stories We Tell
  30. 30. MAPPING YOU
 STORY Leveraging what was Learned from our Evaluation to Construct a Solid Plan
  31. 31. STORY BIBLE How to Develop Canon and Enrich the Audience Experience while Maintaining Narrative Continuity
  32. 32. DEPTH TO STORY Richer Narrative and Character Development source: Stuckincustoms
  33. 33. TRANSMEDIA It Works!
  34. 34. TRANSMEDIA SUCESS Coke Daily Drinkers +7.3% and Purchase Intent +5.3%
  35. 35. RESEARCH THE CUSTOMER IS ASKING Coke Daily Drinkers +7.3% and Purchase Intent +5.3%
  36. 36. FUTURE Where Do We Go from Here
  37. 37. TELLING A STORY Richer Narrative and Character Development
  38. 38. CONSTANT MEDIA A Heightened State of Media Engagement source: stuckincustoms
  39. 39. THANK YOU