ROI - CRO Lecture By Surjeet Thakur
•Download as PPT, PDF•
1 like•185 views
What is ROI/CRO and How to measure ROI for Your Digital Marketing Campaign by Surjeet Thakur and achieve a better ROI through it.
Recommended
More Related Content
Similar to ROI - CRO Lecture By Surjeet Thakur
Similar to ROI - CRO Lecture By Surjeet Thakur (20)
More from CIIM - Chandigarh Institute of Internet Marketing
More from CIIM - Chandigarh Institute of Internet Marketing (12)
Recently uploaded
Recently uploaded (20)
ROI - CRO Lecture By Surjeet Thakur
- 6. WWW.SURJEETTHAKUR.COM Conversion Rates - For example- A site with 5000 visitors and 50 conversions has a conversion rate of 1%.
- 7. WWW.SURJEETTHAKUR.COM • A structured and systematic approach to improving the performance of your website • Informed by insights—specifically, analytics and user feedback • Defined by your website’s unique objectives and needs (KPIs) • Taking the traffic you already have and making the most of it Conversion Rate Optimization Is…
- 8. WWW.SURJEETTHAKUR.COM • Call to Action (CTA) • Conversion Funnel - Home page > search results page > product page > checkout. • A/B or Split Testing • Multivariate Testing (MVT) A Few Key Terms…
- 9. WWW.SURJEETTHAKUR.COM • Total Conversions • Conversion Rate • Bounce Rate • Exit Rate • Average Time on Site • Average Page Views CRO Metrics…
- 10. WWW.SURJEETTHAKUR.COM • No Overall Strategy • Goal Confusion • Ending Early • Ignoring Traffic CRO Fails