This document discusses different frameworks for classifying and analyzing products and services:
1. It describes different types of consumer goods - convenience goods, shopping goods, specialty goods, and unsought goods - based on customer effort and purchase frequency.
2. It introduces the product life cycle model which describes the typical stages of development, growth, maturity, and decline that products go through.
3. It outlines the Boston Matrix (Growth/Share Matrix) which categorizes products based on their market share and market growth as stars, cash cows, question marks, or dogs.
4. Finally, it explains Ansoff's Matrix which analyzes product/market strategies for market penetration, market development, product development
The document discusses various topics related to product strategy including customer value hierarchy, product classifications, factors that differentiate products, product mix considerations, and product line management techniques. It provides examples of product variants from companies like HUL and challenges related to product recalls using Toyota's delayed unintended acceleration recall as a case study.
3.how can company build and manage its product mix and product linesVaishnavi Ketharnathan
The document discusses product mixes and product line pricing strategies. It defines a product hierarchy and describes how products are grouped into lines, classes, and families. It then covers different dimensions used to define product mixes, including width, length, depth, and consistency. Various product line pricing strategies are outlined, such as product-line pricing, optional feature pricing, captive product pricing, two-part pricing, by-product pricing, and product bundling pricing.
OA market presentation for open aire 20 april (final)Rob Johnson
Slides from presentation by Rob Johnson and Mattia Fosci on the development of a sustainable and competitive open access market. Originally presented at the OpenAIRE post-grant OA pilot closing workshop, 20 April in The Hague, Netherlands.
The original report can be found here: https://zenodo.org/record/401029#.WPnKP4h95eU
Ch 6 product and distribution strategiesAbdul Samad
This document discusses product and distribution strategies. It defines key concepts like products, product lines, product mix, and product life cycles. It also outlines the new product development process and how firms identify their products through branding. Finally, it describes distribution channels and factors that influence channel selection, including direct distribution and using marketing intermediaries like wholesalers and retailers.
The document discusses the difference between the visible and invisible web. [1] The visible web consists of pages that can be found through search engines like Google based on keywords, links, and other factors. [2] However, a large portion of valuable information exists on the invisible or "deep web" that search engines cannot access, including password-protected sites, non-HTML files, and dynamically-generated pages. [3] Examples of invisible web pages are searchable databases and sites that search engines cannot interpret properly.
Solucionario beer mecanica vetorial para ingenieros - estaticakellytorres
Este documento habla sobre la importancia de resumir textos de forma concisa para captar la idea principal. Explica que un buen resumen debe identificar el tema central y la información más relevante del documento original en una o dos oraciones como máximo.
The document discusses various topics related to product strategy including customer value hierarchy, product classifications, factors that differentiate products, product mix considerations, and product line management techniques. It provides examples of product variants from companies like HUL and challenges related to product recalls using Toyota's delayed unintended acceleration recall as a case study.
3.how can company build and manage its product mix and product linesVaishnavi Ketharnathan
The document discusses product mixes and product line pricing strategies. It defines a product hierarchy and describes how products are grouped into lines, classes, and families. It then covers different dimensions used to define product mixes, including width, length, depth, and consistency. Various product line pricing strategies are outlined, such as product-line pricing, optional feature pricing, captive product pricing, two-part pricing, by-product pricing, and product bundling pricing.
OA market presentation for open aire 20 april (final)Rob Johnson
Slides from presentation by Rob Johnson and Mattia Fosci on the development of a sustainable and competitive open access market. Originally presented at the OpenAIRE post-grant OA pilot closing workshop, 20 April in The Hague, Netherlands.
The original report can be found here: https://zenodo.org/record/401029#.WPnKP4h95eU
Ch 6 product and distribution strategiesAbdul Samad
This document discusses product and distribution strategies. It defines key concepts like products, product lines, product mix, and product life cycles. It also outlines the new product development process and how firms identify their products through branding. Finally, it describes distribution channels and factors that influence channel selection, including direct distribution and using marketing intermediaries like wholesalers and retailers.
The document discusses the difference between the visible and invisible web. [1] The visible web consists of pages that can be found through search engines like Google based on keywords, links, and other factors. [2] However, a large portion of valuable information exists on the invisible or "deep web" that search engines cannot access, including password-protected sites, non-HTML files, and dynamically-generated pages. [3] Examples of invisible web pages are searchable databases and sites that search engines cannot interpret properly.
Solucionario beer mecanica vetorial para ingenieros - estaticakellytorres
Este documento habla sobre la importancia de resumir textos de forma concisa para captar la idea principal. Explica que un buen resumen debe identificar el tema central y la información más relevante del documento original en una o dos oraciones como máximo.
"Rural Connectivity in the Digital Age"ruralxchange
The webinar discussed rural connectivity issues and featured presentations from Wally Bowen of Mountain Area Information Network and Drew Clark of Broadband Illinois. Bowen discussed MAN's project to map broadband access in Western North Carolina which found that only 15% of residents met the FCC's broadband standard, with 48% reporting no wireline access. Clark presented IllinoisWiFi, a new mobile app developed by Broadband Illinois to help users locate WiFi hotspots across Illinois. The app allows users to search for and add hotspots, share favorite locations, and get directions. Broadband Illinois will partner with local groups to gather hotspot data for the app's database.
The document discusses various ways to manage and improve a business management program at CMS Business School. It outlines ideas for developing students' skills and career opportunities through placements, industry partnerships, faculty research, and extracurricular activities. Suggestions include forming advisory boards, hosting CEO talks, facilitating international exchanges, organizing conferences, and providing value-added certification courses to strengthen the program. The overall goal is to enhance the learning environment, career outcomes, and reputation of the business school through collaborative efforts between students, faculty, industry partners, and professional organizations.
The document discusses using small cells to extend rural and remote coverage. Small cells combined with various backhaul techniques like satellite can make connecting rural customers profitable. While macro cells are not economical for small communities, a single public access small cell is more profitable than multiple residential small cells. Rural small cells use satellite or point-to-multipoint microwave for backhaul where traditional options like fiber are not available. Even factoring in backhaul costs, a case study shows a small cell site can be highly profitable, generating over $9000 per month in gross margin.
Applied Research for Inclusive Rural Communicationcccomdev
This document summarizes findings from a research project on agricultural innovation systems in East Africa. It discusses trends in how innovation support is provided, patterns of farmer communication, and issues of inclusion and exclusion in rural communication. Key findings include:
1) Formal support systems are decentralizing but constrained by bureaucracy, while actors are playing diverse roles to support innovation.
2) Farmers actively seek to improve livelihoods through adapting technologies, driven by markets and food security.
3) Communication maps show farmers rely more on localized sources for timely information, while infrastructure challenges disrupt access.
4) There are gender differences in networks, access to information sources, and support for different crops.
This document discusses different frameworks for classifying and analyzing products and services:
1. It describes different types of products - convenience goods, shopping goods, specialty goods, and unsought goods.
2. It introduces the product life cycle model - development, growth, maturity, and decline stages.
3. It explains the Boston Matrix (Growth/Share Matrix) which categorizes products as stars, cash cows, question marks, and dogs based on their market share and growth.
4. Finally, it outlines Ansoff's Matrix which analyzes product/market expansion strategies - market penetration, product development, market development, and diversification.
Haier Industries produces ceiling fans, portable fans, exhaust fans, air conditioners, refrigerators and other appliances. Its mission is to improve customers' quality of life while enhancing stakeholder value. It faces competition from companies like Anchor, Havells and Usha. Haier analyzes its products using the Boston Matrix to classify them as stars, cash cows, dogs or problem children. This helps inform strategies like investing in stars with high growth potential or using cash cows' revenues to fund new product development.
The document discusses various product and pricing strategies. It covers developing product strategies such as product classification, product life cycles, and new product development processes. It also discusses developing brand and packaging strategies like branding, packaging, labeling, and universal product codes. Finally, it discusses developing pricing strategies including cost-based and value-based pricing, price skimming, penetration pricing, and price adjustment strategies like discounts, bundling, and dynamic pricing.
"Rural Connectivity in the Digital Age"ruralxchange
The webinar discussed rural connectivity issues and featured presentations from Wally Bowen of Mountain Area Information Network and Drew Clark of Broadband Illinois. Bowen discussed MAN's project to map broadband access in Western North Carolina which found that only 15% of residents met the FCC's broadband standard, with 48% reporting no wireline access. Clark presented IllinoisWiFi, a new mobile app developed by Broadband Illinois to help users locate WiFi hotspots across Illinois. The app allows users to search for and add hotspots, share favorite locations, and get directions. Broadband Illinois will partner with local groups to gather hotspot data for the app's database.
The document discusses various ways to manage and improve a business management program at CMS Business School. It outlines ideas for developing students' skills and career opportunities through placements, industry partnerships, faculty research, and extracurricular activities. Suggestions include forming advisory boards, hosting CEO talks, facilitating international exchanges, organizing conferences, and providing value-added certification courses to strengthen the program. The overall goal is to enhance the learning environment, career outcomes, and reputation of the business school through collaborative efforts between students, faculty, industry partners, and professional organizations.
The document discusses using small cells to extend rural and remote coverage. Small cells combined with various backhaul techniques like satellite can make connecting rural customers profitable. While macro cells are not economical for small communities, a single public access small cell is more profitable than multiple residential small cells. Rural small cells use satellite or point-to-multipoint microwave for backhaul where traditional options like fiber are not available. Even factoring in backhaul costs, a case study shows a small cell site can be highly profitable, generating over $9000 per month in gross margin.
Applied Research for Inclusive Rural Communicationcccomdev
This document summarizes findings from a research project on agricultural innovation systems in East Africa. It discusses trends in how innovation support is provided, patterns of farmer communication, and issues of inclusion and exclusion in rural communication. Key findings include:
1) Formal support systems are decentralizing but constrained by bureaucracy, while actors are playing diverse roles to support innovation.
2) Farmers actively seek to improve livelihoods through adapting technologies, driven by markets and food security.
3) Communication maps show farmers rely more on localized sources for timely information, while infrastructure challenges disrupt access.
4) There are gender differences in networks, access to information sources, and support for different crops.
This document discusses different frameworks for classifying and analyzing products and services:
1. It describes different types of products - convenience goods, shopping goods, specialty goods, and unsought goods.
2. It introduces the product life cycle model - development, growth, maturity, and decline stages.
3. It explains the Boston Matrix (Growth/Share Matrix) which categorizes products as stars, cash cows, question marks, and dogs based on their market share and growth.
4. Finally, it outlines Ansoff's Matrix which analyzes product/market expansion strategies - market penetration, product development, market development, and diversification.
Haier Industries produces ceiling fans, portable fans, exhaust fans, air conditioners, refrigerators and other appliances. Its mission is to improve customers' quality of life while enhancing stakeholder value. It faces competition from companies like Anchor, Havells and Usha. Haier analyzes its products using the Boston Matrix to classify them as stars, cash cows, dogs or problem children. This helps inform strategies like investing in stars with high growth potential or using cash cows' revenues to fund new product development.
The document discusses various product and pricing strategies. It covers developing product strategies such as product classification, product life cycles, and new product development processes. It also discusses developing brand and packaging strategies like branding, packaging, labeling, and universal product codes. Finally, it discusses developing pricing strategies including cost-based and value-based pricing, price skimming, penetration pricing, and price adjustment strategies like discounts, bundling, and dynamic pricing.
This presentation helps the beginner to build insight about the 2P's (Price & Product) out of the 4 Marketing P's (which are Product, Price, Place, & Promotion)
Marketing involves identifying and satisfying customer needs in order to generate profits. It includes activities like market research, product development, pricing, promotion, and distribution. A key aspect is understanding different types of markets, including consumer markets of individuals and industrial markets of organizations. Marketing aims to be customer-oriented by anticipating trends and responding to changes in order to gain a competitive advantage.
The document discusses product life cycles and their stages. It explains that each product goes through development, introduction, growth, maturity, saturation, decline, and withdrawal stages. It provides details on what occurs during each stage, including how sales, costs, profits, and marketing objectives change. The life cycle helps companies plan strategies for when to support, redesign, or withdraw a product.
The document discusses various aspects of product management including product definition, quality, features, design, classification, mix, lines, strategies, development process, and reasons for new product failure. It defines a product and different types of products. It also covers topics like quality, features, design considerations, product classification, mix, lines, and strategies for development.
Chp 3 the business of product managementcheqala5626
The document discusses key concepts in product management including product definition, classification, development process, branding, and packaging. It covers:
1. Defining products as goods, services, or ideas and classifying them as consumer or business products.
2. The new product development process from idea generation to commercialization including techniques for generating ideas and evaluating concepts.
3. Managing existing products through line extensions, modifications, and potential deletion.
4. The importance of branding, developing brand equity, and different types of brands.
5. The functions and strategic importance of packaging, labeling laws, and universal product codes.
The document discusses product life cycles and the Boston Matrix, which is a tool for analyzing a company's product portfolio. It describes the stages a product goes through in its life cycle from development to withdrawal. The Boston Matrix classifies products into four categories - stars, cash cows, dogs, and problem children - based on their market growth rate and market share. Managing a balanced portfolio of products in different life cycle stages is important for maintaining cash flow.
The document discusses product life cycles and the Boston Matrix model for analyzing a company's product portfolio. It describes the stages a product goes through in its life cycle from development to withdrawal. The Boston Matrix classifies products into four categories - stars, cash cows, dogs, and problem children - based on their market growth rate and market share. The matrix can help companies determine where to allocate resources by informing decisions about marketing strategies for each type of product.
This document discusses various concepts related to product management, including:
1. It defines a product as a bundle of utilities that can satisfy customer needs, and classifies products as physical goods, services, ideas, or persons.
2. It outlines the 5 levels of a product - core benefit, basic product, expected product, augmented product, and potential product.
3. It discusses classification of products based on durability, tangibility, and consumer goods.
4. It covers concepts like product line, line stretching, product mix, branding, pricing objectives, and the procedure for setting prices.
5. It describes the stages of new product development as idea generation, screening, concept development,
The document discusses various aspects of new product development for cosmetics, household, and insecticide products. It begins with an overview of the product development process and importance of satisfying consumer wants. Several examples of new product development are provided, including the development of a toilet bowl blue block and wardrobe insect repellent. Key steps in the process like ideation, product specifications, testing, manufacturing, and launch are covered. Trends in new product development like outsourcing and centralization are also summarized.
This document defines products and services, and discusses different types of consumer and industrial products. It also outlines the key stages in new product development, including idea generation, concept testing, and commercialization. Finally, it explains the four stages of the product lifecycle - introduction, growth, maturity, and decline - and how marketing strategies must evolve as a product moves through each phase.
The document discusses key marketing concepts including the marketing mix, SWOT analysis, target markets, and marketing plan implementation. It provides an overview of developing a marketing plan including analyzing the market, competitors, and SWOT, then defining objectives and strategies for the marketing mix of product, price, place, and promotion. The marketing mix and distribution channels for various types of products and customers are also summarized.
The document discusses the key steps in the new product development process, including idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization. Idea generation involves brainstorming new product ideas internally or externally. Ideas are then screened for marketing potential and feasibility. Selected concepts are developed and tested before a marketing strategy and business analysis are conducted. The product is developed, tested on a sample market, and commercialized.
The document discusses several analytical methods used for strategic analysis including SWOT analysis, critical success factors analysis, matrix analysis, value chain analysis, and Porter's five forces analysis. It provides details on how to conduct a SWOT analysis, including examining a company's internal strengths and weaknesses as well as external opportunities and threats. It also outlines the key components of Porter's five forces model which examines the competitive environment including threats from new entrants, power of suppliers and buyers, and rivalry among existing competitors.
A product is anything offered by a company to satisfy customer needs, whether an object, service, or idea. New product development mostly involves improving existing products, with less than 10% being totally new concepts. The success rate of new products is very low, less than 5%. Products go through stages of development, testing, analysis, and market testing before commercialization in targeted markets and customer groups using an introductory marketing strategy. Products exist at different levels from core benefits to potential enhancements.
The document discusses various concepts related to product management including attractiveness of market offerings, product levels based on customer value, product classification, product mix, new product development process, adoption of innovations, product life cycle strategies, branding, brand portfolio, equity, and sponsorship. It provides information on how companies can develop, market, and manage their products and brands effectively.
The document provides an overview of key marketing concepts including the marketing mix, market segmentation, product planning and development, and promotion strategies. It discusses developing market segments, product life cycles, new product planning processes, and marketing mix elements like price, place, promotion, and product. Key activities in marketing are outlined such as consumer analysis, product planning, price planning, distribution planning, and promotion planning.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
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Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
rohit singh's
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4. Few: Few: trial of trial of early early adopters adopters Growing adopters: Growing adopters: trial of trial of product/service product/service Entry of Entry of competitors competitors Growing selectivity Growing selectivity of purchase of purchase May be many May be many Saturation of Saturation of users users Repeat purchase Repeat purchase reliance reliance Fight to maintain Fight to maintain share share Drop-off Drop-off in usage in usage Exit of some Exit of some competitors competitors Development Development Growth Growth Maturity Maturity Decline Decline The life product cycle model
5. Market Share Market Growth High Low High Low 1. Stars 3. Question Mark (Problem Child) 2. Cash Cows 4. Dogs The Boston Matrix (Growth/Share Matrix)
6. Market Share Market Growth High Low High Low FUSE Maverick Miniature Heroes KIT KAT MARS BAR TOPIC BOUNTY The Boston Matrix - Chocolate Bars
7. Diversification Market Penetration Market Development Product Development Existing Markets New Markets Existing Products New Products Ansoff’s Matrix (Product/Market Matrix)
8. Diversification - related or unrelated E.g. Realignments of the marketing mix E.g. Geographical expansion Same outlets and sales strategy - new product Existing Markets New Markets Existing Products New Products Ansoff’s Matrix (Product/Market Matrix)
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