Roger Wallace Resume 1-12-18

ROGER A. WALLACE
708 Beverly Drive Cell (817) 366-5067
Colleyville, Texas, 76034 Email: metalroof@verizon.net
Professional Sales and Marketing Executive
A veteran sales professional with 34 years successful experience in selling architectural metal roofing, wall and
soffit solutions to roofing contractors, distributors and architects. Proficient at writing proprietary product
specifications and presenting influential product seminars to architects and owners. Known for ability to
establish and maintain a high margin customer bases. Expert-level product knowledge makes him a valuable
resource for clients, resulting in fast territory development and key client retention. Accomplished at handling
negotiated sales to large national accounts such as the Corps of Engineers, TxDOT and Wal-Mart. Core
competencies include:
* New Product Marketing * Influential Leadership Skills
* High Impact Sales Presentations * Forecasting, Budgeting and Expense Control
* Business Growth and Development * Strategic Planning and Implementation
* Profitable Contract Negotiation * Training, Mentoring and Coaching
—————————————————— Professional Experience ————————————————
SALES MANAGER / COMMERCIAL PROJECT LEADER, 07/18/2015 - PRESENT
CLASSIC SUPEROOF, LLC
A $40 million dollar commercial and residential roofing contractor specializing in stone-coated steel, standing
seam, retro-fit systems, PVC, TPO, EPDM and Modified Bitumen membrane and asphalt shingle roofing
systems marketed to other roofing contractors, residential and business owners.
Selected Contributions:
 Trained and managed 7 crews.
 Created product flyers, technical data brochures and estimating systems.
 Created social media platforms (Website, FaceBook, Twitter, YouTube Channel and LinkedIn).
 Responsible for creating and managing the commercial projects division.
ARCHITECTURAL PRODUCTS DIVISION MANAGER, 11/10/2014-07/17/2015
ALLIANCE STEEL, INC.
A $950 million dollar manufacturer of pre-engineered metal buildings, components, mini-storage, retro-fit roof
systems and architectural standing seam roof systems, marketed and sold to roofing contractors, general
contractors and architects.
 Trained and managed a 12-person component group selling architectural systems.
 Created product flyers, technical data brochures and estimating systems.
 Created social media platforms (Website, FaceBook, Twitter, Pinterest and LinkedIn).
 Created and presented monthly CSI and AIA CEU seminars to architects and consultants.
 Company was sold and the Architectural Division was disbanded

ROGER WALLACE
Professional Experience Continued
ARCHITECTURAL BUSINESS DEVELOPMENT MANAGER, 03/14/2013-11/07/2014
CENTRAL STATES MANUFACTURING CO., INC.
A $250 million dollar employee-owned manufacturer of metal building components, private label mini-
warehouse systems and architectural standing seam roofing, marketed and sold to roofing contractors,
commercial distributors and architects.
 Trained and mentored all Southwest territory salesmen to sell architectural systems.
 Created and managed an approved installer program for weathertight warranted projects.
 Started and managed an ongoing product testing program.
 Presented monthly AIA CEU seminars to architects and consultants.
 Left to create and manage a new Architectural Division at Alliance Steel
OWNER, 09/12/2011 – 03/13/2013
METAL ROOFING & SIDING, LLC
A $1.0 million dollar metal roofing contractor focusing on sales to the high-end residential markets.
 Grew Startup Company to $1.0 million in profitable sales in one year.
 P & L Management, responsible for sales, invoicing, collections and financials.
 Operations management - material ordering, coordinating labor forces and insurance.
 Sold company to pursue direct employment with benefits.
METAL ROOFING SPECIALIST, 02/08/2010-09/11/2011
C-CAP, REPS FOR FIRESTONE BUILDING PRODUCTS
A privately held manufacturer’s representative firm that promotes and sells commercial flat roofing,
architectural metal roofing, tapered insulation and engineered edge systems through distribution to the
commercial roofing market for Firestone Building Products.
 Trained and coached Shelter, ABC/Bradco, RSG and West End distributor account salesmen.
 Created and managed a field fabricator account program.
 Established and supported a regional manufacturing facility in the Central Texas area.
 Presented monthly AIA credit seminars to multiple architect and consultant attendees.
 Carlisle entered Texas market and position was discontinued due to loss of membrane sales
COMMERCIAL SALES MANAGER, 01/20/2010 -02/07/2010
COMMERCIAL ROOFING SPECIALISTS, INC.
A $50.0 million dollar Commercial roofing contractor focusing on sales to the high-end residential and
commercial roofing markets.
 Hired to sell and manage a 275,000 SF reroof of the Dallas Tamko shingle plant

 Responsible for project sales, invoicing, safety plans, collections and financials.
 Operations management - material ordering, coordinating labor forces and insurance.
ROGER WALLACE
REGIONAL SALES MANAGER, 07/04/2009-01/19/2010
BERRIDGE MANUFACTURING COMPANY
A $250 million dollar privately held domestic manufacturer of onsite rollform machines and steel components
for roofing and siding applications distributed to the architectural, commercial and residential trades.
 Established a buying customer base from none to 40 buying customers in four months.
 Negotiated a distributor flatsheet and coil-stocking program with a nationwide company.
 Performed two CEU-qualified architectural seminars with over 45 architect attendees each.
 Submitted and passed ASTM E-2140 water testing for their Zee-Lock panel.
 Position was eliminated and replaced with a commission only independent Rep organization
DISTRICT SALES MANAGER, 10/16/1992 -07/03/2009
AEP-SPAN, DIVISION BLUESCOPE STEEL
A $2.50 billion dollar domestic manufacturer of architectural steel roof, wall and soffit panels and engineered
retrofit systems marketed and sold to roofing contractors, general contractors and architects.
 Top sales and margin territory from 1995-2009, increased sales from $250k to $5.2 million.
 Improved company market share from 3% to 35% in a highly competitive territory.
 Grew the buying customer base from 18 to 425 satisfied customers.
 Created and maintained a specifying architect base of 615 firms.
 Established a successful $1.0 million dollar stocking distributor program.
 Dallas plant was closed and moved to Tacoma, Washington.
TERRITORY SALES REPRESENTATIVE, 12/02/1990 -10/15/1992
MBCI/ECI, DIVISION NCI BUILDING SYSTEMS, LP
A $969 million dollar domestic manufacturer of engineered building systems, metal components and steel coil
coating for the North American industrial and construction markets. Sister companies include A & S Building
Systems, Ceco Building Systems, and Mid-West Steel Building Company.
 Established a new sales territory, increased sales from $0 to $2.25 million in one year.
 Helped with transition of ECI Building Components to MBCI/NCI Building Systems.
 Created a buying customer base of 125 satisfied component customers.
 Left to pursue a management opportunity at AEP-Span.
OWNER, 01/01/1990 -12/01/1990
STEEL ROOFING & SIDING, INC.
A $2.0 million dollar specialty metal roofing contractor focusing on sales to the high-end residential and
commercial roofing markets.

 Grew from $0 to $2.1 million in profitable sales in one year.
 P & L Management, responsible for sales, invoicing, collections and financials.
 Sold company to my partner to pursue direct employment with benefits.
ROGER WALLACE
REGIONAL SALES MANAGER, 01/01/1984 -12/31/1989
FABRAL METAL ROOFING, DIVISION EURAMAX
A $1.25 billion dollar domestic manufacturer of specialty coated coils, metal wall and roof systems, metal and
vinyl rain carrying systems, soffit and fascia systems, marketed and sold to roofing contractors, general
contractors and architects.
 Top sales and margin territory from 1989-1993, increased sales from $950k to $3.25 million.
 Improved net profit margin by 45% through the introduction of "full package" selling.
 Grew the buying customer base from 18 to 425 satisfied customers.
 Trained and coached customer service personnel resulting in improved customer service offer..
 Created and managed a telesales department with three employees responsible for $6.5 million in sales.
 Left to start my own company.
Education and Training
1981-1983 Tarrant County College - three years business management
Over 160 hours Time & Territory Management, Selling and Communication Skills
1987 - Dale Carnegie Sales Management (special recognition for teaching the class)
1988 - Texas State Finalist, Sales Manager Meeting - Delta Epsilon Chi
1988 - National Finalist, Sales Manager Meeting - Delta Epsilon Chi
1989 - President, Delta Epsilon Chi, Tarrant County College
1990 - 1991 University of Texas (Arlington) - Telemarketing and Telesales
1993 – 1995 MBCI Certified Weathertight Warranty Installer Training
1995 – 1998 Bluescope Steel Technical Inspection Services Training (multiple years)
2009 – 2010 Berridge Manufacturing Certified weathertight warranty inspection program
2010 – 2011 Firestone Building Products University: Bitumen and TPO roof technical courses
2011 – 2013 Central States Manufacturing INTEGRUS Sales Negotiation training
2014 – 2015 Alliance Weathertight Warranty / Jobsite Inspections classes.
Technical Skills
Language: English; Fluency - Excellent (Reading, Writing and Public Speaking). Typing Speed: 50 WPM.
Class-C Texas Drivers License. Email Software (MS Outlook, Mozilla Thunderbird), Presentation Software
(MS Powerpoint, Flash), Spreadsheet Software (MS Excel), Word Processing Software (MS Word, Adobe,
Word Perfect), Database Software (MS Access), Utility Software (File Compression, Antivirus), Drawing
Software (Photoshop, CAD) Online Lead Generation Software (Mcgraw-Hill/Dodge Dataline, Bluebook,
ISqFt), Internet Software (MS Internet Explorer 8, Mozilla Firefox), Personal Computers (Windows XP, Vista),
Peripheral Devices (Overhead Projectors, Printers, Scanners).
Trade Organization Affiliations

Construction Specifications Institute; Associate Member, American Institute Of Architects; National Roofing
Contractors Association; Roofing Contractors Association of Texas; Texas Systems Builders Association, Metal
Construction Association; Texas Society Of Architects, North Texas Roofing Contractors Association.
ROGER WALLACE
Published Works
1991 - Customer Service Training Manual, Fabral Metal Roofing
1993 - Architectural Metal Roofing Installation, Metal Building Components, Inc.
2007 - Presentations to Architects, Owners and the Corps of Engineers, AEP-Span
2009 - Sustainable Metal Roofing for LEED Projects, Berridge Manufacturing Company
2013 - Estimating Architectural Projects, Central States Manufacturing Co., Inc.
2014 – AIA National CES Accredited Seminar, Central States Manufacturing Co., Inc.
2015 - Technical Data Binder, Alliance Steel, Inc.
2015 – Developed entire Alliance Steel social media ensemble: FaceBook, Twitter, Pinterest, Instagram.
2016 – Developed Classic Superoof Field Training Manual and OSHA Safety Program
2017 – Created Tesla/SolarCity Solar roof installation division at Classic Superoof.

Roger Wallace Resume 1-12-18

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