Rockstar Social Media Commerce by Adii Rockstar. Using WooThemes as a case study Adii explores the principles behind building a successful ecommerce venture using social media.
E-Magazine boordevol inspiratie vitamines waaronder de Italian Coffee Handbags en Italian Entertainment And More
Bekijk het origineel: http://bit.ly/XUpZZ6
Het seizoen is begonnen, na een fantastische mooi najaar met hoge temperaturen tot maar liefst begin januari, maar toen sloeg het letterlijk en figuurlijk om in een barre winterperiode met heel veel sneeuw. Zoveel sneeuw is er in de afgelopen 25 jaar niet meer geweest.
De pitbox mag uitsluitend gebruikt worden voor onderhoud en preparatie van voertuigen ten
behoeve van circuitactiviteiten. Overnachten c.q. het inrichten als hospitality ruimte ten behoeve
van gasten is niet toegestaan. De gebruiker is aansprakelijk voor alle schade aan de pitbox en
bijbehorende voorzieningen die tijdens de gebruiksperiode ontstaat.
Campionato Olandese - Pizzerie con Forno a legna
Het gaat goed met de Italiaanse keuken in Nederland, maar het kan nog beter! Wat wij in Nederland waarnemen is de stijgende vraag naar traditionele regiokeukens en steeds hogere kwaliteitseisen van de consument in de horeca. Men verwacht aan de restauranttafel een product dat origineel is, van goede smaak en kwaliteit, en dat thuis bovendien niet zomaar (na)gemaakt had kunnen worden. De Italiaanse keuken word steeds in hogere maten gewaardeerd en de pasta heeft inmiddels de overhand genomen op de Nederlandse tafel ten kosten van de aardappel. Pasta en Pizza zijn inmiddels ook bij ons een klassieker geworden.
Mobiel Pizzaconcepten zijn te huur via www.italianentertainment.nl
The Fellini’s is een veelzijdige band van Italiaanse musici die hun sporen hebben verdiend in de internationale scène.
Van de mooiste en bekendste Italiaanse liederen tot Frans, Engels en Latijns Amerikaans repertoire staan zij garant voor een onvergetelijke optreden.
Alles wordt uitsluitend Live” gespeeld en gezongen!
The Fellini’s zijn te boeken als Duo/Trio maar ook als Kwartet en Kwintet.
Te boeken via: WWW.ITALIANENTERTAINMENT.NL
E-Magazine boordevol inspiratie vitamines waaronder de Italian Coffee Handbags en Italian Entertainment And More
Bekijk het origineel: http://bit.ly/XUpZZ6
Het seizoen is begonnen, na een fantastische mooi najaar met hoge temperaturen tot maar liefst begin januari, maar toen sloeg het letterlijk en figuurlijk om in een barre winterperiode met heel veel sneeuw. Zoveel sneeuw is er in de afgelopen 25 jaar niet meer geweest.
De pitbox mag uitsluitend gebruikt worden voor onderhoud en preparatie van voertuigen ten
behoeve van circuitactiviteiten. Overnachten c.q. het inrichten als hospitality ruimte ten behoeve
van gasten is niet toegestaan. De gebruiker is aansprakelijk voor alle schade aan de pitbox en
bijbehorende voorzieningen die tijdens de gebruiksperiode ontstaat.
Campionato Olandese - Pizzerie con Forno a legna
Het gaat goed met de Italiaanse keuken in Nederland, maar het kan nog beter! Wat wij in Nederland waarnemen is de stijgende vraag naar traditionele regiokeukens en steeds hogere kwaliteitseisen van de consument in de horeca. Men verwacht aan de restauranttafel een product dat origineel is, van goede smaak en kwaliteit, en dat thuis bovendien niet zomaar (na)gemaakt had kunnen worden. De Italiaanse keuken word steeds in hogere maten gewaardeerd en de pasta heeft inmiddels de overhand genomen op de Nederlandse tafel ten kosten van de aardappel. Pasta en Pizza zijn inmiddels ook bij ons een klassieker geworden.
Mobiel Pizzaconcepten zijn te huur via www.italianentertainment.nl
The Fellini’s is een veelzijdige band van Italiaanse musici die hun sporen hebben verdiend in de internationale scène.
Van de mooiste en bekendste Italiaanse liederen tot Frans, Engels en Latijns Amerikaans repertoire staan zij garant voor een onvergetelijke optreden.
Alles wordt uitsluitend Live” gespeeld en gezongen!
The Fellini’s zijn te boeken als Duo/Trio maar ook als Kwartet en Kwintet.
Te boeken via: WWW.ITALIANENTERTAINMENT.NL
How to not suck! Lessons Learned from running a Web Startup. Wolf Becvar
How to not suck! is a keynote presentation held at the Startupcamp SK #9 in Bratislava by Wolf Becvar on personal lessons learned from running a web startup. This talk delivers 10 DOs and DONTs when entering the webapp business. Please be aware of the fact that this slides are a supplement to the life presentation and therefore by no means complete or self explaining.
A presentation on starting up and/or running your business in the lean times. Tips on personal branding, education, modeling, marketing and technology tools to help you stay under budget.
Webmaster Jam Session: Design and Development Behind the Scenes Day Twodkr
Keith Robinson and Jeff Croft will talk about their design and development process from start to finish using the recent redesign of the Blue Flavor Website as a backdrop.
They'll be covering everything from the branding strategy behind design decisions to development with frameworks. In addition to walking through the design and development process, they'll be there to answer any questions you may have about your own design process.
Topics covered: strategy and branding for the Web, the design process, information architecture and content, grid-based design, typography for the Web, CSS frameworks, Django and CMS frameworks, and more.
Day 1 will focus on design and strategy. Day 2 will be about implementation and development.
Presented by Scott Sambucci, SalesQualia.
About the Workshop:
To test an MVP, you need customers. And Customer Development means you need to know the a few basic sales skills. This workshop focuses on understanding the customer pain (Customer Discovery) and then showing them you can solve it (Customer Validation).
This 3 hour activity-based workshop began with effective methods for finding potential customers (salespeople call this "prospecting"), then what to say and how to say it to your potential customers (a.k.a "making sales calls"). These first customers enable you to validate your product idea and build your business model.
By employing a few simple principles and developing a structure for your Customer Discovery calls, you'll accelerate your learning. Work smarter, not harder.
Skills covered:
- How to research referrals before you call them;
- How to identify new potential customers;
- How to maximize your time at conferences & industry events.
The last part of the workshop discussed "Sales Mapping" - a technique to plan and prepare for any Customer Development conversation.
- Convert your potential customers into paying customers;
- Reduce sales call anxiety;
- Focus on your product development and learning.
This workshop was organized and hosed by the Lean Startup Circle Meetup Group on 3/03/13:
http://sanfrancisco.leanstartupcircle.com/events/102632652/
These are the presentation slides for the "Selling for the Lean Startup" workshop led by Scott Sambucci at the Lean Startup Circle Meetup Group in San Francisco on 3/5/13.
All you ever wanted to know about Twitter but were afraid to ask! Different types of Twitter profiles, how to open a Twitter account, finding people you want to follow, what you should tweet about, what you should not tweet about, why you should tweet at all, and more. Great for beginning Twitter users, with some handy tips for experienced tweeters.
This presentation discusses the process of creating a revenue stream at your school using eMarketing as a curriculum topic. The presentation also covers several best practices and tips to improve your marketing efforts for all your programs!
I created this slide show and brought in some new promotions that would help publishers maximize their sales on the newsstands as well as give them several opportunities to connect their publications with their readers. This is the presentation for Newsstands of America, 2009.
Well Google's done it again.
A new algorithm change - what does that mean?
Google changes how it presents content in its search results regularly, to improve the quality of its results and to penalize sites that are trying to game the system.
We had another once : CODE NAME : HUMMINGBIRD
How to Embrace digital, social and content, as a Company?Tom De Baere
This is a subset of a larger presentation about :
- Why companies need to embrace digital, content and social?
- Why you need to activate the complete organization, and not only see this as a marketing activity?
- How you can develop a change program internally to have employees drive this change?
- What internal new processes you need to listen to the external needs of customers? and to the internal stories of your organization, and how you can answer with content
- How you can implement these new processes?
- How to align business objectives with digital, content and social activities?
- How to activate the organization to create content, and be active on social media ?
- How you can guide customers through the buying cycle and monetize your efforts ?
- What tactics and tools you need to do all of this?
How to not suck! Lessons Learned from running a Web Startup. Wolf Becvar
How to not suck! is a keynote presentation held at the Startupcamp SK #9 in Bratislava by Wolf Becvar on personal lessons learned from running a web startup. This talk delivers 10 DOs and DONTs when entering the webapp business. Please be aware of the fact that this slides are a supplement to the life presentation and therefore by no means complete or self explaining.
A presentation on starting up and/or running your business in the lean times. Tips on personal branding, education, modeling, marketing and technology tools to help you stay under budget.
Webmaster Jam Session: Design and Development Behind the Scenes Day Twodkr
Keith Robinson and Jeff Croft will talk about their design and development process from start to finish using the recent redesign of the Blue Flavor Website as a backdrop.
They'll be covering everything from the branding strategy behind design decisions to development with frameworks. In addition to walking through the design and development process, they'll be there to answer any questions you may have about your own design process.
Topics covered: strategy and branding for the Web, the design process, information architecture and content, grid-based design, typography for the Web, CSS frameworks, Django and CMS frameworks, and more.
Day 1 will focus on design and strategy. Day 2 will be about implementation and development.
Presented by Scott Sambucci, SalesQualia.
About the Workshop:
To test an MVP, you need customers. And Customer Development means you need to know the a few basic sales skills. This workshop focuses on understanding the customer pain (Customer Discovery) and then showing them you can solve it (Customer Validation).
This 3 hour activity-based workshop began with effective methods for finding potential customers (salespeople call this "prospecting"), then what to say and how to say it to your potential customers (a.k.a "making sales calls"). These first customers enable you to validate your product idea and build your business model.
By employing a few simple principles and developing a structure for your Customer Discovery calls, you'll accelerate your learning. Work smarter, not harder.
Skills covered:
- How to research referrals before you call them;
- How to identify new potential customers;
- How to maximize your time at conferences & industry events.
The last part of the workshop discussed "Sales Mapping" - a technique to plan and prepare for any Customer Development conversation.
- Convert your potential customers into paying customers;
- Reduce sales call anxiety;
- Focus on your product development and learning.
This workshop was organized and hosed by the Lean Startup Circle Meetup Group on 3/03/13:
http://sanfrancisco.leanstartupcircle.com/events/102632652/
These are the presentation slides for the "Selling for the Lean Startup" workshop led by Scott Sambucci at the Lean Startup Circle Meetup Group in San Francisco on 3/5/13.
All you ever wanted to know about Twitter but were afraid to ask! Different types of Twitter profiles, how to open a Twitter account, finding people you want to follow, what you should tweet about, what you should not tweet about, why you should tweet at all, and more. Great for beginning Twitter users, with some handy tips for experienced tweeters.
This presentation discusses the process of creating a revenue stream at your school using eMarketing as a curriculum topic. The presentation also covers several best practices and tips to improve your marketing efforts for all your programs!
I created this slide show and brought in some new promotions that would help publishers maximize their sales on the newsstands as well as give them several opportunities to connect their publications with their readers. This is the presentation for Newsstands of America, 2009.
Well Google's done it again.
A new algorithm change - what does that mean?
Google changes how it presents content in its search results regularly, to improve the quality of its results and to penalize sites that are trying to game the system.
We had another once : CODE NAME : HUMMINGBIRD
How to Embrace digital, social and content, as a Company?Tom De Baere
This is a subset of a larger presentation about :
- Why companies need to embrace digital, content and social?
- Why you need to activate the complete organization, and not only see this as a marketing activity?
- How you can develop a change program internally to have employees drive this change?
- What internal new processes you need to listen to the external needs of customers? and to the internal stories of your organization, and how you can answer with content
- How you can implement these new processes?
- How to align business objectives with digital, content and social activities?
- How to activate the organization to create content, and be active on social media ?
- How you can guide customers through the buying cycle and monetize your efforts ?
- What tactics and tools you need to do all of this?
This is the presentation I did at WordCamp South Africa on the 23rd of August 2008. The presentation covers my involvement in designing premium WordPress themes and more specifically what we're doing at WooThemes.
Presentation by adii @ WordPress Cape Town Meetup (28/05/2008). Covers topics about using WordPress as a fully-fledged CMS, as well as alternative uses for WP.
This is a slideshow I prepared to do as the keynote speaker at the Small Business Week Conference - but it got cancelled at the last moment... The slides are still pretty cool and I hope to actually present the content pretty soon...
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. ”
WHO IS ADII?
“Calling myself a Rockstar is the
best marketing decision I have
ever made!”
• Entrepreneur, co-founder of WooThemes and creator
of Rockstar Awesomeness
• Honours degree in business strategy (Stellenbosch
University)
• I’m not a web designer / developer / geek
• Past delegate of Nomadic Marketing (2007) • Passion for business models and the marketing of
• Been working as a freelance designer / developer those business models
(self-taught) since beginning of 2007
• After the dot com bomb: challenges to create value /
• Used only social media marketing to build my own earn a ROI online (especially in current economic
and my businesses’ reputation climate)
3. HISTORY & OVERVIEW OF WOOTHEMES
•
• Online Startup founded by myself in November Top-notch functions features at an entry-level cost
2007 (as Premium News Themes), rebranded as
• Licenses: $70 - $150
WooThemes in July 2008 (with then co-founders
• 3 Month Club Subscriptions: $150 - $225
Magnus & Mark)
• Compared to custom designed / developed WP
• 3 additional (full-time) team members located at our
solution: $2K - $10K (R20K - R100K)
“HQ” in Cape Town
• Templates designed to be modified according to user
• Template solutions for WordPress-powered
requirements; more of a starting point than an end-
websites (digital products)
result
• Wide variety of templates: Business, CMS,
• You purchase: the template, as well as extensive
Multimedia, Blog, Portfolio, Photoblogs & Videoblogs
technical & customisation support (“buying into” a
community)
4. THE WOOTHEMES TIMELINE
GROWTH BASED ON SALES & MEMBERSHIP FIGURES:
Jul ‘08 Aug ‘08 Sep ‘08 Oct ‘08 Nov ‘08 Dec ‘08 Jan ‘09 Feb ‘09 Mar ‘09
5. THE WOOTHEMES TIMELINE
GROWTH BASED ON SALES & MEMBERSHIP FIGURES:
Rebranded as Woo
8 Themes (1 Free)
Jul ‘08 Aug ‘08 Sep ‘08 Oct ‘08 Nov ‘08 Dec ‘08 Jan ‘09 Feb ‘09 Mar ‘09
6. THE WOOTHEMES TIMELINE
GROWTH BASED ON SALES & MEMBERSHIP FIGURES:
1 New Theme
Jul ‘08 Aug ‘08 Sep ‘08 Oct ‘08 Nov ‘08 Dec ‘08 Jan ‘09 Feb ‘09 Mar ‘09
7. THE WOOTHEMES TIMELINE
GROWTH BASED ON SALES & MEMBERSHIP FIGURES:
1 New Theme
Featured in Web
Designer Magazine
Jul ‘08 Aug ‘08 Sep ‘08 Oct ‘08 Nov ‘08 Dec ‘08 Jan ‘09 Feb ‘09 Mar ‘09
8. THE WOOTHEMES TIMELINE
GROWTH BASED ON SALES & MEMBERSHIP FIGURES:
4 New Themes
1 Free Theme
Recurring Subs
3-for-1 Halloween
Jul ‘08 Aug ‘08 Sep ‘08 Oct ‘08 Nov ‘08 Dec ‘08 Jan ‘09 Feb ‘09 Mar ‘09
9. THE WOOTHEMES TIMELINE
GROWTH BASED ON SALES & MEMBERSHIP FIGURES:
4 New Themes
2 Free Themes
Jul ‘08 Aug ‘08 Sep ‘08 Oct ‘08 Nov ‘08 Dec ‘08 Jan ‘09 Feb ‘09 Mar ‘09
10. THE WOOTHEMES TIMELINE
GROWTH BASED ON SALES & MEMBERSHIP FIGURES:
2 New Themes
4-for-1 Xmas Special
Jul ‘08 Aug ‘08 Sep ‘08 Oct ‘08 Nov ‘08 Dec ‘08 Jan ‘09 Feb ‘09 Mar ‘09
11. THE WOOTHEMES TIMELINE
GROWTH BASED ON SALES & MEMBERSHIP FIGURES:
3 New Themes
Permanent 2-for-1
Jul ‘08 Aug ‘08 Sep ‘08 Oct ‘08 Nov ‘08 Dec ‘08 Jan ‘09 Feb ‘09 Mar ‘09
12. THE WOOTHEMES TIMELINE
GROWTH BASED ON SALES & MEMBERSHIP FIGURES:
3 New Themes
2 New Team Members
Free Icon Set
Jul ‘08 Aug ‘08 Sep ‘08 Oct ‘08 Nov ‘08 Dec ‘08 Jan ‘09 Feb ‘09 Mar ‘09
13. THE WOOTHEMES TIMELINE
GROWTH BASED ON SALES & MEMBERSHIP FIGURES:
3 New Themes
Featured in Web
Designer Magazine
Jul ‘08 Aug ‘08 Sep ‘08 Oct ‘08 Nov ‘08 Dec ‘08 Jan ‘09 Feb ‘09 Mar ‘09
14. OVERVIEW OF SOCIAL MEDIA CHANNELS
WOOTHEMES BLOG / RSS FEED
WOOTHEMES TWITTER STREAM
WOOTHEMES E-MAIL NEWSLETTER
ADII ROCKSTAR BLOG / RSS FEED
ADII ROCKSTAR TWITTER STREAM
AFFILIATE NETWORK
15. OVERVIEW OF SOCIAL MEDIA CHANNELS
• Main website (http://www.woothemes.com) doubles as a
WOOTHEMES BLOG / RSS FEED
commercial / promotional / information website, along
with a blog
WOOTHEMES TWITTER STREAM
• RSS feed published throughout the site; subscribers
WOOTHEMES E-MAIL NEWSLETTER notified of all updates (news, blog posts & new themes)
• We blog about: internal news / promotions, new themes,
ADII ROCKSTAR BLOG / RSS FEED theme concepts, user feedback / engagement,
competitions, industry / related news
ADII ROCKSTAR TWITTER STREAM
• Currently: 1200-odd RSS subscribers
•
AFFILIATE NETWORK Currently: 650K+ pageviews / month (Google Analytics)
• No “focused” SEO strategy
• Only 18% of our traffic from search engines (of which 50%
search for “woothemes”, “wootheme” or “woo themes”)
16. OVERVIEW OF SOCIAL MEDIA CHANNELS
Example: The WooContest
WOOTHEMES BLOG / RSS FEED
• Users could submit theme design concepts (no coding)
WOOTHEMES TWITTER STREAM
• 3 weeks
WOOTHEMES E-MAIL NEWSLETTER • 1st, 2nd & 3rd prize = $3500 USD
• Purchased 6 additional concepts = $2000 USD
ADII ROCKSTAR BLOG / RSS FEED
• Value: Themes & Marketing (!!)
ADII ROCKSTAR TWITTER STREAM
AFFILIATE NETWORK
17. OVERVIEW OF SOCIAL MEDIA CHANNELS
WOOTHEMES BLOG / RSS FEED
WOOTHEMES TWITTER STREAM • http://twitter.com/woothemes - Official WooThemes
Twitter Stream
WOOTHEMES E-MAIL NEWSLETTER • Twitter activities complimented by our respective,
individual Twitter profiles
ADII ROCKSTAR BLOG / RSS FEED • We tweet about: promotion of blog posts, Twitter-
specific competitions, ask quick questions of our users &
ADII ROCKSTAR TWITTER STREAM answer user questions
• Use Twitter Search to monitor any mentions of
AFFILIATE NETWORK WooThemes: ability to respond / market
18. OVERVIEW OF SOCIAL MEDIA CHANNELS
”
WOOTHEMES BLOG / RSS FEED
WOOTHEMES TWITTER STREAM Example: Productum Contest
Act quick! WIN a free copy of our new theme
WOOTHEMES E-MAIL NEWSLETTER
Productum: http://bit.ly/GElML
ADII ROCKSTAR BLOG / RSS FEED 8:04 AM Mar 10th from TwitterFox
ADII ROCKSTAR TWITTER STREAM
• New Theme (Productum) was released
AFFILIATE NETWORK • Re-Tweet competition to win one of a few free copies to
the new theme
• Tweets link back to WooThemes
• 250+ mentions of Productum and / or WooThemes in a
hour
• Free & Viral Marketing
19. OVERVIEW OF SOCIAL MEDIA CHANNELS
”
WOOTHEMES BLOG / RSS FEED
WOOTHEMES TWITTER STREAM Example Tweet: Promotion
new business / cms theme by @adii... http://
WOOTHEMES E-MAIL NEWSLETTER
bit.ly/qn8m9
ADII ROCKSTAR BLOG / RSS FEED 4:43 AM Mar 26th from TwitterFox
ADII ROCKSTAR TWITTER STREAM
AFFILIATE NETWORK
20. OVERVIEW OF SOCIAL MEDIA CHANNELS
”
WOOTHEMES BLOG / RSS FEED
WOOTHEMES TWITTER STREAM Example Tweet: Adding Value
great modification of our typebased theme by
WOOTHEMES E-MAIL NEWSLETTER
@screename: http://bit.ly/16xDF9
ADII ROCKSTAR BLOG / RSS FEED 12:38 AM Mar 20th from TwitterFox
ADII ROCKSTAR TWITTER STREAM
AFFILIATE NETWORK
21. OVERVIEW OF SOCIAL MEDIA CHANNELS
”
WOOTHEMES BLOG / RSS FEED
WOOTHEMES TWITTER STREAM Example Tweet: Communicate
@SocialMtgExpert We are going to fix that
WOOTHEMES E-MAIL NEWSLETTER
when we update the backend. Just drop us
an email and we will reset it for you.
ADII ROCKSTAR BLOG / RSS FEED
10:43 AM Mar 19th from TwitterFox in reply to SocialMtgExpert
ADII ROCKSTAR TWITTER STREAM
AFFILIATE NETWORK
22. OVERVIEW OF SOCIAL MEDIA CHANNELS
WOOTHEMES BLOG / RSS FEED
WOOTHEMES TWITTER STREAM
• Currently: +- 9K subscribers
WOOTHEMES E-MAIL NEWSLETTER
• Consisting of WooThemes users, affiliates or any other
ADII ROCKSTAR BLOG / RSS FEED interested party
• Generally: monthly newsletters consisting of highlights
ADII ROCKSTAR TWITTER STREAM from the blog (sometimes includes exclusive content)
• Average of 48%** recipients open newsletter
AFFILIATE NETWORK
• 55%** of those recipients click link back to the website
• These users spend 4+ minutes on the site and view 3+
pages (goal achieved?)
** Stats based on estimates from CampaignMonitor
23. OVERVIEW OF SOCIAL MEDIA CHANNELS
WOOTHEMES BLOG / RSS FEED
WOOTHEMES TWITTER STREAM
WOOTHEMES E-MAIL NEWSLETTER
• http://adii.co.za
ADII ROCKSTAR BLOG / RSS FEED
• Personal publishing platform
ADII ROCKSTAR TWITTER STREAM
• Stats: 1700 RSS subscribers, 1K daily uniques (very niche
following)
AFFILIATE NETWORK
• I blog about: business, design, strategy, branding,
marketing, social media, development etc.
• I don’t blog about: WooThemes
24. OVERVIEW OF SOCIAL MEDIA CHANNELS
WOOTHEMES BLOG / RSS FEED
WOOTHEMES TWITTER STREAM
WOOTHEMES E-MAIL NEWSLETTER
ADII ROCKSTAR BLOG / RSS FEED
•
ADII ROCKSTAR TWITTER STREAM http://twitter.com/adii
• Micro-blogging
AFFILIATE NETWORK
• More of a marketing channel compared to blog
• Stats: 2200-odd followers (top Twitter-er in SA?)
• Include additional 2000 followers on team members’
profiles (4K+ in total)
25. OVERVIEW OF SOCIAL MEDIA CHANNELS
WOOTHEMES BLOG / RSS FEED
WOOTHEMES TWITTER STREAM
”
WOOTHEMES E-MAIL NEWSLETTER
ADII ROCKSTAR BLOG / RSS FEED
Example Tweet: Marketing
ADII ROCKSTAR TWITTER STREAM
email from @woothemes user: quot;Your after sale
AFFILIATE NETWORK
support is great. Even some of your answers
in your forums go beyond what is required.quot; :)
8:33 PM Mar 17th from twhirl
26. OVERVIEW OF SOCIAL MEDIA CHANNELS
WOOTHEMES BLOG / RSS FEED
WOOTHEMES TWITTER STREAM
”
WOOTHEMES E-MAIL NEWSLETTER
ADII ROCKSTAR BLOG / RSS FEED
Example Tweet: Viral
ADII ROCKSTAR TWITTER STREAM
RT: @mikestopforth: @adii you would not
AFFILIATE NETWORK
believe how many people here at #sxsw know
about #woothemes - and LOVE you guys!
(naturally)
9:01 PM Mar 16th from twhirl
27. OVERVIEW OF SOCIAL MEDIA CHANNELS
WOOTHEMES BLOG / RSS FEED
WOOTHEMES TWITTER STREAM
”
WOOTHEMES E-MAIL NEWSLETTER
ADII ROCKSTAR BLOG / RSS FEED
Example Tweet: Momentum
ADII ROCKSTAR TWITTER STREAM
hoping small UI (and ultimately usability)
AFFILIATE NETWORK
tweaks will improve the quot;support experiencequot;
of @woothemes users (back- & frontend)
9:59 AM Mar 5th from twhirl
28. SOCIAL MEDIA GROWTH
GROWTH ON ALL PLATFORMS / CHANNELS ARE INTER-RELATED TO SALES / TURNOVER GROWTH:
Growth
Jul ‘08 Aug ‘08 Sep ‘08 Oct ‘08 Nov ‘08 Dec ‘08 Jan ‘09 Feb ‘09 Mar ‘09
29. SOCIAL MEDIA GROWTH
GROWTH ON ALL PLATFORMS / CHANNELS ARE INTER-RELATED TO SALES / TURNOVER GROWTH:
Growth
WWW
Jul ‘08 Aug ‘08 Sep ‘08 Oct ‘08 Nov ‘08 Dec ‘08 Jan ‘09 Feb ‘09 Mar ‘09
30. SOCIAL MEDIA GROWTH
GROWTH ON ALL PLATFORMS / CHANNELS ARE INTER-RELATED TO SALES / TURNOVER GROWTH:
Growth
WWW
Twitter - Woo
Jul ‘08 Aug ‘08 Sep ‘08 Oct ‘08 Nov ‘08 Dec ‘08 Jan ‘09 Feb ‘09 Mar ‘09
31. SOCIAL MEDIA GROWTH
GROWTH ON ALL PLATFORMS / CHANNELS ARE INTER-RELATED TO SALES / TURNOVER GROWTH:
Growth
WWW
Twitter - Woo
RSS - Woo
Jul ‘08 Aug ‘08 Sep ‘08 Oct ‘08 Nov ‘08 Dec ‘08 Jan ‘09 Feb ‘09 Mar ‘09
32. OVERVIEW OF SOCIAL MEDIA CHANNELS
WHY THE NEED FOR PERSONAL PROFILES?
• “Champions of our own cause”
• WooThemes is also = Adii, Magnus & Mark
• Personalities of the founders are reflected in the way that WooThemes conducts business & communicates with
stakeholders
• Raising personal / individual profile = value to WooThemes’ marketing activities
33. SOCIAL MEDIA GROWTH
GROWTH ON ALL PLATFORMS / CHANNELS ARE INTER-RELATED TO SALES / TURNOVER GROWTH:
Growth
WWW
Twitter - Woo
RSS - Woo
Twitter - Adii
Jul ‘08 Aug ‘08 Sep ‘08 Oct ‘08 Nov ‘08 Dec ‘08 Jan ‘09 Feb ‘09 Mar ‘09
34. OVERVIEW OF SOCIAL MEDIA CHANNELS
WOOTHEMES BLOG / RSS FEED
WOOTHEMES TWITTER STREAM
WOOTHEMES E-MAIL NEWSLETTER
ADII ROCKSTAR BLOG / RSS FEED
ADII ROCKSTAR TWITTER STREAM
•
AFFILIATE NETWORK Our banners published on other blogs / websites
• Affiliates earn a commission
• Currently: 25 - 30% of sales generated via affiliate links
• Top 2 affiliates responsible for about 5% of our traffic on
monthly basis
• Affiliate banners / links = more credible (and viral) than
paid advertising
35. TAKE-AWAY
DISCLAIMER...
• Sorry... But this may not be that easy for you...
• The average WooThemes user / stakeholder already knows about blogs, RSS, Twitter, affiliate networking etc.
• Reason: Our products are related to these services (i.e. online) and there is thus a relevance / benefit to being active on
those channels, as well as being a WooThemes user.
• Your clients / customers / stakeholders may not have heard of any of these technologies before.
• This should however not prevent you from incorporating these “marketing” principles, as they can be implemented
irrespective of the specific technology involved.
• All channels mentioned are just channels; not a marketing strategy.
• The Strategy = Social Media = User Engagement & Community Building
• Social Media is not (only) technology
36. TAKE-AWAY
FIRST STEP: USER ENGAGEMENT
• The majority of your marketing budget should go towards engaging with customers / stakeholders; the rest can go
towards advertising / brand awareness / PR.
• Social Media = Social (Online & Off) + Media (medium, technology, channel)
• So it’s about a conversation... On way or another... Online is just easier!
USER ENGAGEMENT 101
• INVOLVE YOUR USERS
• WooThemes Support Forum = Crowdsourced Support
• Feedback on theme concepts
• ACKNOWLEDGE YOUR USERS
• WooThemes Showcase = View great user modifications of any WooTheme
• Re-Tweets on Twitter
• Engagement via blog comments
• LOVE YOUR USERS
• Everyone loves freebies / competitions
• Add value constantly (2-for-1)
• Reward users via affiliate setup (say thanks for their attempts at taking your message viral)
37. TAKE-AWAY
STEP TWO: BUILD YOUR COMMUNITY
• Ultimate Goal: To have a community of users who are fanatical about your company & your products / services.
• People are part of communities because they feel safe / comfortable and they’re after some geek cred.
• Acknowledging & Ranking (within a community) of users via their social profile.
• This way, your users become the champions of your company <---- MASSIVE CREDIBILITY!