Roberts Resume 2015
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This document provides contact information and credentials for Shelly Roberts, an experienced branding and communications advisor. Roberts has over 30 years of experience in senior creative and leadership roles at major advertising agencies. She now owns her own global branding firm and provides strategic services including brand assessments, marketing plans, creative campaigns, and guidance on brand growth and organizational rebranding.
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Roberts Resume 2015
- 1. Shelly Roberts 6183 Woodland Road shellyr@gmail.com Peachtree Corners, GA 30092 770-363-9473 _______________________________________________________________________ _ SUMMARY Having trouble finding just the right person who can pull together all your communications platforms and strategies, and weld your brand efforts into revenue production and prestige positioning? It’s a rare, but not impossible find in a single, extraordinary individual. Shelly Roberts has vast experience and outstanding strategic and communications skills, including everything from basic strategy creation, production, and message delivery, to organizational leadership, and positive client and internal/external media relationships. She brings major US and multi-national advertising agency and branding credentials, increases client businesses, and inspires subordinates. Shelly climbed the ranks from Jr. Copywriter to Executive Creative Director-International, then created her own successful global branding company. She excels at all the disciplines. CREDENTIALS FireBrand (Bucharest/U.S.) – Owner 2008 – Present Communications - Branding Advisor • www.firebrandro.com • www.shellyroberts.com • www.linkedin.com/in/shellyroberts Services • Brand Assessment and Evaluation • Competitive Brand and Market Assessment • Go-To-Market Strategies • Advertising Concepts, Direction, Leadership & Follow-through • Internet & Social Media Strategic Implementation
- 2. • Step-by-Step Action Recommendation Plans • Aided Ad Agency Selection & Management • Brand Growth Implementation • Executive & Non-Executive Board Presentations • Creative Direction, execution, implementation Results • Took local, previously state-owned dairy to iconic brand as producer of best- selling dairy line. Achieved 100% positive focus group reaction to concept. • Successfully transformed brand image of national pharmacy chain from feminine to broader omni positioning with a one-year, supervised rebranding effort. • Achieved full website and social refocus for national hotel management Corporation within limited budget and tight time constraints.
- 3. Shelly Roberts Page Two _______________________________________________________________________ _ Executive & Sr. Level Experience 1980 – Present Publicis – International o Saatchi & Saatchi Advertising – New York Creative Director FMCG o Saatchi & Saatchi X Shopper Marketing Executive Creative Director o Leo Burnett Advertising – Chicago Associate Creative Director to Creative Director o D’Arcy/Publicis Advertising – Executive Creative Director International • N.W. Ayer – Los Angeles / Washington State • BBDO – Doremus New York Consultant 2007 – Present • The Westin Group, Westport, Connecticut o Sr. Consultant Hershey Pepsico Miles Labs Etc. • Eastern European Consultancy o AD Pharma o Sensi blu Pharmacies o Banner Pharmacies o Covalact Dairy o Carol Parc Hotel o Aducco Hotel & Hospitality Management Clients (Partial Listing)
- 4. Barclay/ Biltmore Hotels Beringer Wines Boys & Girls Clubs Costa Cruise Lines Campbell's Soup Cool Whip Delta Airline Disneyland Hotel Duncan Hines Cakes Europe Telecom Logix Telecom Connex Telecom Mobifon SA General Foods Hershey-New products IBM Miles Laboratories Muscular Dystrophy Assn Olympia Beer Orange Twist Pepsi Pepsi Free Proctor & Gamble Quantas Air Rums of Puerto Rico Schlitz Beer Smirnov Vodka Taster's Choice Coffee Texaco United Air Lines US ARMY US SAVINGS BONDS US Dept. of Education US Dept. of Consumer Info. US Forest Service Yuban Coffee Awards Addy Andy Backstage Magazine TV Excellence Belding Best Government PSA Best Financial TV Chicago One Clio Golden Drum for Eastern Europe LA Advertising Club LAAMY Mobius Award Seattle Art Directors Sweepstakes TELLY Upper Case Award Int’ll Broadcasting Awards – 1st