Robert Venturi is an American architect born in 1925 in Philadelphia. He studied architecture at Princeton University and is known for coining the phrase "Less is a bore" as a postmodern response to Mies van der Rohe's modernist motto of "Less is more." Venturi founded the firm Venturi, Scott Brown and Associates and was awarded the Pritzker Prize in 1991, making him one of the major architectural figures of the 20th century.

1. ROBERT VENTURI…
THEORY OF ARCHITECTURE …

2. Born : June 25, 1925 (age 92)
Philadelphia,
Pennsylvania
Nationality : American
Alma mater : Princeton University
Occupation : Architect
ROBERT VENTURI…

3. ABOUT HIM…
 Robert Charles Venturi Jr. (born June 25, 1925) is an American architect.
 Venturi is not only an architect, he is also an author, a teacher, an artist, and a philosopher.
 He attended the Episcopal Academy in Philadelphia, and graduated in 1943.
 He then entered the Princeton University, where he received his bachelors of arts , in 1947,
 and later his master’s in fine arts in 1950.
 During his time at Princeton, Venturi studied under the guidance of Jean Labatut, a leading French
architect,
 who taught Venturi not only how to create buildings in the minds of the architect, but also how
their perceptions are shaped in the minds of the people on the street.

4. ABOUT HIM …
 Venturi also studied architectural history under notable scholar, Donald Drew Egbert,
which provided a vital source of inspiration in his later designs.
 Founding principal of the firm Venturi, Scott Brown and Associates, and
 One of the major architectural figures in the twentieth century.
 Venturi was awarded the Pritzker Prize in Architecture in 1991.
 Venturi is also known for coining the principle "Less is a bore“.
 a postmodern antidote to Mies van der Rohe's famous modernist phrase "Less is more".

5. ABOUT HIM…
 Along with Louis Kahn, for the next two years as he ventured in and out of the streets of Rome,
 he developed a particular admiration for the city’s Baroque and Mannerist monuments,
 and particularly, he drew his inspiration for traditional architectural vocabulary of columns,
arches and pediments from the great works of Michelangelo and Borromini.
 In 1956, he returned to the US, and began teaching a course in architectural theory at the
University of Pennsylvania, School of Architecture.
 Meanwhile, he also collaborated with Louis Kahn on several ventures

6. EXAMPLE…
 Robert Venturi is known for his historical styles and incorporating cultural icons into the building
design.
 Like in : the Children's Museum of Houston is built with the basic Classical characteristics—
columns and pediment.
PEDIMENT
COLUMN