Robert Venturi is an American architect born in 1925 in Philadelphia. He studied architecture at Princeton University and is known for coining the phrase "Less is a bore" as a postmodern response to Mies van der Rohe's modernist motto of "Less is more." Venturi founded the firm Venturi, Scott Brown and Associates and was awarded the Pritzker Prize in 1991, making him one of the major architectural figures of the 20th century.