Apresentação da Agência F/Malta para inscrição no Prêmio Colunistas.
Categoria: Cases de Live MKT e de MKT Promocional
Subcategoria 105: Case de Produto ou Serviço Business-to-Business
The Park Design Residences Nova Iguacu, lançamento com apartamento de 1, 2 e 3 quartos no Centro de Nova Iguaçu!
Saiba mais sobre esse lançamento em: www.invexo.com.br
7 razones para no enfocar su estrategia digital en redes socialesDaniel Lacorazza
Cada vez más las marcas están tomando la decisión de enfocar todos sus esfuerzos únicamente en los canales sociales por su aparente fácil implementación. Esta presentación nos da argumentos para evitar que esto pase y construir estrategias digitales integrales.
Your Social Breakfast 2018-02: Social CreativityYour Social ME
Your Social Breakfast (February 2018) at Mirzam Chocolate factory in Dubai
Presentation and Workshop on Social Creativity.
- About Your Social
- Examples of Newsjacking content: (Activelife by Daman, Villasaraya, Dolby)
- Examples of Creative and Dynamic content/ Ads (Canvas, 360 video, Lenses - Pioneer, Sharjah Museums, Dolby, Chupa chups...)
The Park Design Residences Nova Iguacu, lançamento com apartamento de 1, 2 e 3 quartos no Centro de Nova Iguaçu!
Saiba mais sobre esse lançamento em: www.invexo.com.br
7 razones para no enfocar su estrategia digital en redes socialesDaniel Lacorazza
Cada vez más las marcas están tomando la decisión de enfocar todos sus esfuerzos únicamente en los canales sociales por su aparente fácil implementación. Esta presentación nos da argumentos para evitar que esto pase y construir estrategias digitales integrales.
Your Social Breakfast 2018-02: Social CreativityYour Social ME
Your Social Breakfast (February 2018) at Mirzam Chocolate factory in Dubai
Presentation and Workshop on Social Creativity.
- About Your Social
- Examples of Newsjacking content: (Activelife by Daman, Villasaraya, Dolby)
- Examples of Creative and Dynamic content/ Ads (Canvas, 360 video, Lenses - Pioneer, Sharjah Museums, Dolby, Chupa chups...)
Simone Puorto. 2024 Odissea nel Travel Il Ruolo della GenAI nell’Universo Tur...Simone Puorto
La discussione inizia con un'attenta esplorazione del ruolo della GenAI nel fornire raccomandazioni di viaggio iper-personalizzate, adattando gli itinerari per corrispondere alle preferenze individuali e ai modelli di dati storici. Inoltre, si addentra nella competenza della GenAI nel superare le barriere linguistiche, offrendo servizi di traduzione in tempo reale che migliorano la comunicazione e l'immersione culturale per i viaggiatori internazionali. Lo speech prosegue svelando il settore emergente delle esperienze di turismo virtuale, potenziate dalla GenAI, che permettono ai turisti di esplorare destinazioni attraverso simulazioni vivide prima delle loro visite effettive. Questo segmento sottolinea il potenziale di queste tecnologie di democratizzare il viaggio e offrire alternative sostenibili al turismo tradizionale. Inoltre, la presentazione evidenzia come la determinazione dinamica dei prezzi guidata dalla GenAI possa ottimizzare la redditività per i fornitori di servizi assicurando al contempo costi competitivi ed equi per i consumatori. Nel dominio del customer care, la presentazione dettaglia i modi in cui la GenAI può fornire un supporto superiore, disponibile 24 ore su 24, rispondendo alle richieste con un'efficienza e una precisione senza pari. Il relatore discuterà anche delle implicazioni di questi avanzamenti per l'occupazione e le competenze richieste nel panorama turistico in evoluzione. Lo speech mira a fornire una visione equilibrata, considerando non solo le opportunità, ma anche le considerazioni etiche e le sfide poste dall'integrazione della GenAI nel turismo, in un futuro in cui la GenAI agisce come catalizzatore per creare esperienze di viaggio più inclusive, personalizzate e sostenibili, rivoluzionando l'industria in modi che stiamo solo iniziando a comprendere.
A PR and Social Media agency, Vista delivers brand building and sales driving programmes. Promising an in-house commitment, with a consultancy service, via social media management, content marketing, traditional and SEO PR and social media advertising. This highly experienced team designs memorable campaigns that strike a chord and drive sales.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Roadshow - Road To Revolution
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2. P R Ê M I O
C O L U N I S T A S 2 0 1 7
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3. Í N D I C E
1. Resumo do Case
2. Descrição do Cliente, Mercado e Problema
3. Estratégia de Comunicação e seus Objetivos
4. Imagens das Peças e Ações Desenvolvidas
5. Resultados Obtidos
6. A Agência
16. T Í T U L O : R O A D T O R E V O L U T I O N
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C A N A I S D A T U R N E R P A R A P R O F I S S I O N A I S D O M E I O .
D E S C R I T I V O C O M P L E T O D O S E R V I Ç O R E A L I Z A D O :
P L A N E J A M E N T O D O C O N C E I T O , E S T R U T U R A , E N I G M A S
P A R A S E R E M R E S O L V I D O S E E V E N T O C O M P L E T O , C R I A Ç Ã O
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A C O M P A N H A M E N T O D A A Ç Ã O , C O N T R A T A Ç Ã O D E
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A G E N D A M E N T O D E R E C E P Ç Ã O D A A Ç Ã O N A S A G Ê N C I A S ,
A C O M P A N H A M E N T O D E R E S U L T A D O S N A I M P R E N S A ,
R E L A T Ó R I O D E R E S U L T A D O S F I N A I S .
F I C H A T É C N I C A D O E V E N T O
