Madalin Matica presents a new marketing approach that mixes online and offline tactics for greater success. Traditional paradigms of marketing are outdated, while new paradigms focus on building buzz, gaining customer permission, and creating viral content. The presentation recommends combining ATL, BTL, and some online efforts with modern strategies like buzz marketing, permission marketing, and viral marketing to make for a more effective "marketing cocktail".

1. Un cocktail de succes: mixul de marketing Madalin Matica marketer DotCommerce Romania E Invest Marketing Romania 11/11/08 Overall: 15 min max

2. Scurta introducere. (about me) 1 min max

3. E-commerce sux ? No way ! We do. 2 min max

4. Paradigme vechi (vechiul/actualul marketing ) 2 min max

5. Paradigme noi (noul marketing ) 5 min max

6. Un cocktail diferit : ATL-BTL-some online  vs Buzz - Permission - Viral  marketing 4 min 30 sec max

7. Va multumesc. Madalin Matica blog.dotcommerce.ro E marketers .eu Twitter: Mmatica Google me to get in touch Marketerii iubesc verbul “a masura”