RMAA Group is independent Russian full service advertising agency with a real insight of the Russian market. Our core competencies include: advertising, branding, marketing strategy & media planning and buying, email marketing & eCRM, mobile and social media, direct marketing and design. We move foreign brands forward across all platforms from traditional, digital, mobile and social makreting. A global vision of RMAA Group is to create a favorable economic environment allowing international companies to cooperate on the Russian market.

1. AGENCY CREDENTIALSRMAA GROUP
An independent Russian
full service marketing
and advertising agency

2. Guided by our entrepreneurial spirit, since 2008 we have been helping
international brands to conquer the Russian Market. With expertise across all digital,
broadcast and media domains, RMAA Group succeeds by helping build our client's
businesses, and brands in Russia.
We offer Marketing, Creative, Advertising, Event, Digital, and Data/CRM Services, fully
integrated under one roof. Our clients choose us because working with a single team is
easier than juggling multiple agencies.
RMAA GROUP?
Why
We are a team of talented
individuals who understand
and love Russia.
RMAA GROUP
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3. Our
Key
People
Pavel Tylik,Vadim Tylik,
Founder and President
Kate Ovsyannikova,
Content Strategist
Polina Novikova,
Client Service Director
Tatiana Vishnyakova,
Senior Media Buyer
Irina Tylik,
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4. RMAA Group has offices in
three Russian cities: Moscow,
Khabarovsk and Vladivostok.
This allows us to cooperate in the same time
zones with our European, American and Asian
partners and gives us the ability to meet them.
Originally RMAA Group was established as an
Asian-Pacific orientated agency to work with
companies interested in Russian customers, but
today RMAA Group works with clients globally
and collaborates with European, American and
Asian brands.
LONDON
MOSCOW
KHABAROVSK
VLADIVOSTOK
TOKYO
SEOUL
BEIJING
3h 10m
2h 45m
3h 25m
3h 25m
RMAA GROUP
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5. Clients:
Russian Air Force
DEGAO
International
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6. CMEC - according to the China
Exhibition Economic Develop-
ment Report (2012), CMEC Exhi-
bition ranks number one by
amount of projects.
Merkle Group Inc. (also called
"Merkle") is a privately held per-
formance-marketing agency
specializing in data-based mar-
keting solutions. Ad Age ranked
Merkle number six in the Top 10
CRM / Direct Agencies in the US
in 2012.
Publicitas - Global revenue of
around 805 million Swiss Francs
in 2013.
Some of our international advertising and marketing agency clients:
The largest aspect of RMAA Group business is
serving the international advertising and mar-
keting agencies concerned with medium and
large brands interested in the Russian market.
A Database Marketing Agency
RMAA GROUP
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7. CASE STUDIES
RMAA GROUP
RMAA GROUP
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8. Client: BigPoint – www.bigpoint.net
Brand: Drakensang Online
Company Profile: BigPoint is a stand-alone online-game developer and publish-
er as well as content provider for media companies and publishers. Since
Bigpoint was founded it has continually grown: With a portfolio of over 70
online games available in more than 25 languages, in excess of 1,000 global
distribution partners, and users in more than 200 countries.
Location: Russia
Period: April - July 2013
Our solution:
The idea was to organize a battle between popular
video bloggers to determine the best Drakensang
player. In parallel we organised a voting system for
users. To create the viral effect our bloggers had to
play in unusual places. So the first video was filmed
at night in forest, two other bloggers played
Drakensang in the sauna and jacuzzi, and a fourth
blogger hired a prostitute, in order to help him level
his character. In total five videos scored 1.5 million
views over a period of 1.5 months. That is quite a
good result for Russia. A similar campaign in the
United States would score about 4 million views as
Youtube is more popular and active there.
What we delivered:
— In total five viral videos scored
1.5 million views over a period
of 1.5 months
— TV ad broadcasting
— Advertising placement
in magazines for gamers
Background:
An expansion into the Russian market of BigPoint`s
product Drakensang (a MORPG). Big Point used
several marketing channels to engage Russian
audiences, but new marketing goals were to create
a lot of buzz around the game and help orchestrate
the necessary marketing efforts. BigPoint was
looking for effective ways to increase brand
awareness and create a favourable brand image in
the Russian Market.
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9. Our collaboration with RMAA Group has allowed us
to enter new territories and collect a lot of valuable
intelligence on new marketing channels and attract-
ing new audiences. The RMAA has been a great part-
ner for our campaign and we look forward to work-
ing with them again.
Thyge Backen,
Media Marketing Manager BigPoint GmbH
testimonials:
BigPoint`s
RMAA GROUP
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10. DongFeng Motor Corporation
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11. What we delivered:
— Placement of DongFeng`s outdoor
advertising in Moscow
— Invitation of Russian media for
a press conference
— Organization of exclusive interviews
of DongFeng TOP management with
Moscow rated media
— VIP guest invitations - representatives
of auto business in Moscow
(car dealers, industry associations,
distributors)
Client: CMEC International Exhibition Co., Ltd.
Brand: DongFeng Motor Corporation
Company Profile: CMEC International Exhibition Co., Ltd. (CMEC Exhibition)
originated from the Exhibition Office of the First Ministry of Machine-Building
Industry established in 1957. As the first large corporation integrating foreign
trade with industry in China, China National Machinery & Equipment Import &
Export Corporation (renamed as China Machinery Engineering Corporation in
2011, CMEC) was founded in 1978 and the Exhibition Office was transferred to
CMEC.
Location: Moscow and Moscow region
Period: August, September, October 2014
Background: DongFeng Motor Corporation needed to present and launch new
auto brands in the Russian Market during the Moscow International Automobile
Salon 2014
DongFeng Motor Corporation
RMAA GROUP
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12. (Culture Media Center)
Wuzhou Feixun
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13. Wuzhou Feixun
(Culture Media Center)
Client: Wuzhou Feixun (Culture Media Center)
Brand: Chinese city - Qinhuangdao (Beidaihe)
Background: Qinhuangdao (Beidaihe) needs marketing activi -
ties to promote a tourism image of the region among Russian
tourists.
Period: July 2014 - 2015
What we delivered:
— Video production
— TV and press media buying
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14. Indriver.ru
Company Profile: The Indriver application allows an individual to order
a cab in different Russian cities. The application boasts thousands of
independent taxi drivers. The key competitive advantage of Indriver
app is that the taxi users set a price for the run by themselves.
Background: Indriver needs promotion of its mobile application
among Russian taxi clients and taxi drivers.
Period: 2014 - 2015
Brand: Indriver
What we delivered:
— TV media buying
— Radio media buying
— Outdoor advertising
— BTL activities
IN ALL REGIONS OF RUSSIA
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15. China Red Palace
Red Square (Group) Limited
Brand: China Red Palace Red Square (Group) Limited
Background: To promote the image of China Red Palace and
Red Square, Guandong province, on the main TV channels in
Russia.
Location: Moscow and Moscow region
Period: April – May 2012
What we delivered:
— TV media buying
— TV commercial production
— Website production
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16. Since 2011 we have been working with RMAA Group.
We tell other business owners in China, if you want
advertising and marketing in Russia that’s done
right, and a truly dedicated team of professionals,
you need to work with RMAA Group.
testimonials:
Liu Xiaohua,
China Red Palace Red Square (Group) Limited
“
China Red Palace
Red Square (Group) Limited
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17. We create and supply our audience with the most useful information
about the basics of marketing in Russia, market design and characteristics
of the market, and the latest news and trends on the Russian marketing
and advertising market.
RUSSIA-PROMO.COM/
LANDING_WHITEBOOK
RUSSIA-PROMO.COM/
LANDING_MEDIABUYING
RUSSIA-PROMO.COM/
LANDING_DIGITALMARKETING
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18. The examples featured in this pdf are only a small sample of what we
have accomplished over the years. If you would like to get in touch to
discuss a project that you would like help with, or just to say hello,
please get in touch with:
Polina Novikova, Client Service Director – polina@russia-promo.com
or Vadim Tylik, President – vadim@russia-promo.com
HELP YOU & YOUR BRAND IN THE RUSSIAN MARKET?
How can we
Email: office@russia-promo.com
To see more of our work visit our
website: www.russia-promo.com
Check out our Blog about successful
marketing strategies in Russia:
http://russia-promo.com/blog
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19. THANK YOU