The Ritz Carlton in Dearborn, Michigan underwent a renovation and name change in 2010 to become The Henry, part of the Marriott Autograph collection. The multi-million dollar renovation updated guest rooms and public spaces. As a luxury hotel near Ford and the University of Michigan-Dearborn campus, The Henry aims to attract more business travelers and events through new social media promotion strategies across Facebook, Twitter, YouTube, and more to engage customers and drive sales. Progress will be tracked monthly to evaluate if the $3.5 million social media campaign increases hotel traffic and revenue.

1. Ritz Carlton- DearbornThe HenryMichigan's own place of luxuryBy: Alexandria Machasic

2. An Affordable luxury hotel

3. Established in 1983

4. The hotel company is a subsidiary of Marriott International

5. Due to financial circumstances and Michigan having one of the highest unemployment rates things for the Ritz Carlton needed to changeAs of June 2010 the Ritz Carlton- Dearborn became The Henry part of Marriott’s Autograph collection that began in November 2009 The Henry is currently undergoing a multi-million dollar renovation. Which include the guestrooms and the first-floor space including the restaurant, lounge, tearoom and lobby areasThe hotel has 12 meeting facilities and two ballrooms Need to bring more clientele and awareness to the hotel

6. Michigan’s Luxury Between the Ford Motor company and the University of Michigan Dearborn campus The Henry is a great place to stay for a night or few or LuxuryMany business’s look for a elegant place to have their seminars or to host a client why not bring them to The Henry. Where a deal for those who coordinate particular business stays or events get a dealThe word of this will be able to bring more business and expand the clientele for The Henry, thus stimulating the Michigan economy

7. Twitter The twitter account will let people ask questions and get updates on deals and eventsA vote via twitter will be done. The vote will be about the next party/event to be hosted by the HenryPeople will get to vote on the theme, the one with the most votes will win and 2 people will win the tickets for the event.Also a business will enter a draw to win free catering from the grill the restaurant affiliated with the hotel

8. There will be a blog which will discuss the food and events that are currently going onYoutube videos of certain events and toursA linkedin page for those who are looking for a career in hospitalityThe Facebook page will post photos and posts about great events or services that occurA SCVNGR game will be done with the hotel where after you check in if you show your receptionist your able to get 10% off your room a night