PROTRADE FINANCIAL
Creative Presentation for Brand and Website Strategy
BRAND STRATEGY >> FIRM PROFILE
Protrade is a direct access trading broker-dealer built upon the extensive experience of a full-service trading firm. Unlike traditional direct access trading firms, Protrade offers its customers a team of top traders with an impressive background in the financial markets, including a daily presence on the New York Stock Exchange.
Protrade is committed to technology and innovation by developing and offering sophisticated trading platforms and algorithms designed to meet the needs of active investors.
Protrade strategic partnerships with financial educators will allow customers to attend informative online and live events to assist them in achieving their financial goals.
BRAND STRATEGY >> GOALS & OBJECTIVES
The immediate goal within the first 3 months is to capture as many past relationships to Protrade as possible. The goal is to convert between 200 and 300 customers.
During this initial three-month phase, Protrade would like to introduce 50-75 new active retail customers to their new website. Active means customers that do 100+ trades per month.
At the end of 6 months, Protrade would like to have 150-200 new retail relationships. And by the end of the first year, the goal is to have 500 relationships. These relationships would be split; 80% active retail and 20% institutional customers. However, it would desirable to have the customer mix more heavily tilted to the institutional side as those customers tend to be more self sufficient and more successful.
BRAND Concept >> NO Bull >> Creative Brief
The direct access trading category tends to make a lot of claims that emphasize technology-only solutions. Active investors can see right through these claims. The objective of this brand promise is to offer relevant insight and tools to these seasoned traders that they can’t get anywhere else.
This promise is supported by the positioning statement that would always accompany the Protrade logotype, Informed Investors Win. This statement, combined with the strength of positive associations to the Bull symbol, reinforce to prospects and customers alike that Protrade will give them the competitive edge to make more money.
In both off- and online advertising and promotions, the positioning statement will be extended into a memorable headline that reinforces the Protrade brand, Informed Investors Win. That’s No Bull. That’s Protrade. Imagery will depict the experienced Protrade team in action. The colors blue and gray give the firm a feel of stability, while the black adds a contemporary edge to the brand.
Re-Creating the Apostleship of Prayer:-The Global Ap Structure and ModelANUMBA JOSEPH UCHE
“Each generation must re-create its faith, its vocation, and its mission…” (General Director, Father Adolfo Nicolas )
Consequently, we must look further and more deeply into the AP by not just adapting or renewing but re-create it.
CHILD PROTECTION RAPID ASSESSMENT REPORT -ANAMBRA STATE, NIGERIA.ANUMBA JOSEPH UCHE
Subsequent upon a training and workshop on responding to child protection in emergency, organized by UNICEF in conjunction with Ministry of Women Affairs and Social Development, Anambra State, a team was selected to perform a child protection rapid assessment in Atani community situated in Ogbaru LGA, Anambra. The team embarked on the assignment and converged in the second phase of the Workshop to present their findings and recommendations.
This report is intended to facilitate response to highlighted child protection issues and concerns.
However, the views and opinions in this report may not necessarily reflect those of UNICEF and Save the Children.
See content of the report for Acknowledgements.
Disclaimer: This report is not the product an individual but a compendium of the team members that carried out the assessment and it reflects the issues/concern of only one community (Atani) in Anambra State.
However, more assessment is recommended to ascertain what is obtainable in Anambra State as a whole.
PROTRADE FINANCIAL
Creative Presentation for Brand and Website Strategy
BRAND STRATEGY >> FIRM PROFILE
Protrade is a direct access trading broker-dealer built upon the extensive experience of a full-service trading firm. Unlike traditional direct access trading firms, Protrade offers its customers a team of top traders with an impressive background in the financial markets, including a daily presence on the New York Stock Exchange.
Protrade is committed to technology and innovation by developing and offering sophisticated trading platforms and algorithms designed to meet the needs of active investors.
Protrade strategic partnerships with financial educators will allow customers to attend informative online and live events to assist them in achieving their financial goals.
BRAND STRATEGY >> GOALS & OBJECTIVES
The immediate goal within the first 3 months is to capture as many past relationships to Protrade as possible. The goal is to convert between 200 and 300 customers.
During this initial three-month phase, Protrade would like to introduce 50-75 new active retail customers to their new website. Active means customers that do 100+ trades per month.
At the end of 6 months, Protrade would like to have 150-200 new retail relationships. And by the end of the first year, the goal is to have 500 relationships. These relationships would be split; 80% active retail and 20% institutional customers. However, it would desirable to have the customer mix more heavily tilted to the institutional side as those customers tend to be more self sufficient and more successful.
BRAND Concept >> NO Bull >> Creative Brief
The direct access trading category tends to make a lot of claims that emphasize technology-only solutions. Active investors can see right through these claims. The objective of this brand promise is to offer relevant insight and tools to these seasoned traders that they can’t get anywhere else.
This promise is supported by the positioning statement that would always accompany the Protrade logotype, Informed Investors Win. This statement, combined with the strength of positive associations to the Bull symbol, reinforce to prospects and customers alike that Protrade will give them the competitive edge to make more money.
In both off- and online advertising and promotions, the positioning statement will be extended into a memorable headline that reinforces the Protrade brand, Informed Investors Win. That’s No Bull. That’s Protrade. Imagery will depict the experienced Protrade team in action. The colors blue and gray give the firm a feel of stability, while the black adds a contemporary edge to the brand.
Re-Creating the Apostleship of Prayer:-The Global Ap Structure and ModelANUMBA JOSEPH UCHE
“Each generation must re-create its faith, its vocation, and its mission…” (General Director, Father Adolfo Nicolas )
Consequently, we must look further and more deeply into the AP by not just adapting or renewing but re-create it.
CHILD PROTECTION RAPID ASSESSMENT REPORT -ANAMBRA STATE, NIGERIA.ANUMBA JOSEPH UCHE
Subsequent upon a training and workshop on responding to child protection in emergency, organized by UNICEF in conjunction with Ministry of Women Affairs and Social Development, Anambra State, a team was selected to perform a child protection rapid assessment in Atani community situated in Ogbaru LGA, Anambra. The team embarked on the assignment and converged in the second phase of the Workshop to present their findings and recommendations.
This report is intended to facilitate response to highlighted child protection issues and concerns.
However, the views and opinions in this report may not necessarily reflect those of UNICEF and Save the Children.
See content of the report for Acknowledgements.
Disclaimer: This report is not the product an individual but a compendium of the team members that carried out the assessment and it reflects the issues/concern of only one community (Atani) in Anambra State.
However, more assessment is recommended to ascertain what is obtainable in Anambra State as a whole.
2. 왜 변경되는 건가요?
기존 임의 신규 포인트
필요한 포인트는? 등급제도 등급제도
포인트 획득은?
2011년 3월 26일부터
포인트 조회는?
카페가 더욱 활발해지게
등급업 혜택은?
열심히 한 만큼 더 좋게
Q&A
더 신나는 카페활동을 위해
3. 등업에 필요한 포인트는?
왜 변경되나요?
카페 활동 포인트획득 등업! 등업!
4단계 : 우수멤버
포인트 획득은?
3000점
3단계 : 열심멤버
포인트 조회는?
1000점
등급업 혜택은? 2단계 : 일반멤버
기존과 동일
Q&A 1단계 : 새싹멤버
노출된 멤버 명은 이벤트 후에 선정된 멤버 명으로 변경됩니다.
4. 포인트, 얼마나 줘요?
서포터즈 행사 + 140점
왜 변경되나요? 모임참가 스파캣 주관정모 + 90점
필요한 포인트는?
스텝 주관 소정모 + 20점
게시글 작성 + 10점
운영 관련 제안 + 10~150점
포인트 조회는?
블로그 스크랩 + 30점
등급업 혜택은?
기사 제보 + 15점
Q&A
이벤트 참여 + 10~150점
※ 모임참가는 후기를 올렸을 때 적용되니 참고 부탁 드려요.
5. 포인트, 조회는 어떻게 해요?
기존활동내역
왜 변경되나요? 기존에 활동하셨던 분들은 꼭!
포인트신고 게시판에 신고를 부탁 드려요.
(예시 : 모임참가 1회, 게시글 20회)
필요한 포인트는? ※ 자료 관련 문제로 기존 모임은 사이퍼즈 간담회, 나진 e-mfire 창단식만 적용.
신규활동내역
포인트 획득은?
신규활동 내역은 저희 스텝에게 맡겨주세요!
그래도 혹시 빼먹는 내용이 있다면 포인트 신고 게
시판에 신고해주세요.
등급업 혜택은? 공표방법
유저 분들의 포인트는 엑셀로 따로 보관해서 매달
Q&A 첫째 주에 공지로 알려드릴게요.
(그러니 공지사항 필독!! 요번 달 등업자는 누구?)
※ 모임참가의 경우 후기를 근거로 알려주세요.
6. 등업하면 뭐가 좋아요?
왜 변경되나요?
필요한 포인트는?
포인트 획득은?
고려 중인데, 어렵네용^^
포인트 조회는?
좋은 의견 있으면 제안 부탁 드려요
Q&A
7. Question & Answer
왜 변경되나요?
필요한 포인트는?
포인트 획득은?
관련 질문사항은 댓글로 남겨주시면,
포인트 조회는?
바로 답변해드릴게요^^
등급업 혜택은?