This is the sermon to commiserate the death of the influencer.
This expert who would magically solve problems by regurgitating a tweet or a blog post. This magus who cared little for context, community or conversation but whose narcissism for their own popularity made them believe their power of their own word.
But on this sad day, we welcome a newcomer to our fold. This person, this new influential can finally be identified and engaged with in a way that is appropriate to their behavioural characteristics.
RIP the social media influencer and long live the new influential.
9. Idea Starter vs. Amplifiers
Name Influence
NHS 29.51
WHO 21.51
Department of Health 18.22
The European Union 15.07
FSA 12.44
British Medical Journal 10.65
The Scotish Executive 10.05
BBC 9.77
NICE 9.42
NIH 7.63
The National Obesity Forum 7.30
BHF 7.21
DFES 6.62
Health Protection Agency 6.23
NAO 6.02
OFCOM 5.94
British Medical Association 5.53
Audit Commission 5.42
OFSTED 5.14
Sport England 4.80
Jamie Oliver 4.74
British Nutrition Foundation 4.62
Guardian 4.13
Dept for CMS 4.02
University of Oxford 4.00
The Home Office 3.91
10 Downing Street 3.82
Diabetes UK 3.78
The Food Commission 3.75
International Obesity Task Force 3.71
10. Idea Starter vs. Amplifiers
Name Influence
NHS 29.51
WHO 21.51
Department of Health 18.22
The European Union 15.07
FSA 12.44
British Medical Journal 10.65
The Scotish Executive 10.05
BBC 9.77
NICE 9.42
NIH 7.63
The National Obesity Forum 7.30
BHF 7.21
DFES 6.62
Health Protection Agency 6.23
NAO 6.02
OFCOM 5.94
British Medical Association 5.53
Audit Commission 5.42
OFSTED 5.14
Sport England 4.80
Jamie Oliver 4.74
British Nutrition Foundation 4.62
Guardian 4.13
Dept for CMS 4.02
University of Oxford 4.00
The Home Office 3.91
10 Downing Street 3.82
Diabetes UK 3.78
The Food Commission 3.75
International Obesity Task Force 3.71
11.
12. BlogLevel and TweetLevel
a GPS for navigating influence
• Free tools to identify and track influential people on any
topic, any language across the blog and twittersphere
13. Used by brands as a social media
planning and measurement tool
analyse buzz share of voice related phrases
which web links are shared most
14. Used to identify who is influential on
any specific topic
First sort by context and ...then analyze relevant
relevance people‟s influence
19. “I’ll be very clear on this.
If you want to influence
me, be in a conversation
and dialog with me, in
person, online, and
wherever I go.”
– Jeremiah Owyang,
Altimeter Group
20. Fish where the fish are*.
* Fishermen (and bears)
have known this for years
21. BEST PRACTICE APPROACH
ENGAGE
What’s the best
method/platform
ANALYSE for engagement?
What are the
insights to
LISTEN leverage?
What’s already
being said, where
PLAN and by who?
What do I want to
achieve?
Establish a Establish a Engage with
„idea Embrace the
presence voice community
starters‟
22. RIP: the social media influencer
… and welcome the birth of the new influential
Thanks for taking part – any questions?
jonny.bentwood@edelman.com
@jonnybentwood