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Pr Newswire Event Slides From Jonny (Edelman)


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Pr Newswire Event Slides From Jonny (Edelman)

  1. 1. <ul><li>Plus ca change, plus c'est la meme chose </li></ul><ul><li>Who </li></ul><ul><li>What </li></ul><ul><li>Where </li></ul>
  2. 2. Influencers vs. Amplifiers and Sentiment
  3. 5. Fish where the fish are* . * Fishermen (and bears) have known this for years
  4. 8. Find ways to involve the community
  5. 11. Problem is...
  6. 12. The Coca-Cola Company engages in the manufacture, distribution, and marketing of nonalcoholic beverage concentrates and syrups worldwide. The company offers nonalcoholic beverages, principally carbonated soft drinks, as well as noncarbonated beverages. Its beverage products comprise bottled and canned soft drinks and beverages products. The company’s products also include beverage concentrates, such as flavoring ingredients and sweeteners; syrups, the beverage ingredients produced by combining concentrates, sweeteners, and added water; and fountain syrups that use equipment for mixing the syrups with carbonated or noncarbonated water for immediate consumption, and are sold to fountain retailers, such as restaurants. The Coca-Cola Company also produces and markets noncarbonated beverages, including waters and flavored waters, juice and juice drinks, energy and sports drinks, teas, and coffees. The company markets its nonalcoholic beverages under various brand names, including Coca-Cola, Diet Coke, Fanta, and Sprite. It sells its finished beverage products primarily to distributors. The company sells its beverage concentrates and syrups to bottling and canning operators, distributors, fountain wholesalers, and fountain retailers. The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia
  7. 13. Right tool for the job?
  8. 15. Social Media Etiquette <ul><li>Before you pitch, participate </li></ul><ul><li>Mind the world’s longer memory </li></ul><ul><li>You knew the rules before </li></ul><ul><li>Write well </li></ul><ul><li>Be authentic </li></ul><ul><li>Be thoughtful </li></ul><ul><li>Be accurate </li></ul><ul><li>Pay attention </li></ul><ul><li>Respect the record </li></ul><ul><li>Respect privacy </li></ul><ul><li>Argument is fine; quarreling is not </li></ul><ul><li>Forget about “control” </li></ul><ul><li>It’s okay to have a personality now </li></ul>Clip & Save!