Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Engaging the Influencer on Twitter

1,228 views

Published on

Presentation at BrightTalk conference 6 June 2010

Published in: Business, Technology
  • Be the first to comment

Engaging the Influencer on Twitter

  1. 1. Jonny Bentwood @jonnybentwood Edelman [email_address] Engaging the Influencer on Twitter
  2. 2. Social media strategy at Hp
  3. 3. “ I’ll be very clear on this. If you want to influence me, be in a conversation and dialog with me, in person, online, and wherever I go.” – Jeremiah Owyang, Altimeter Group
  4. 4. Case study: Twitter Engagement
  5. 5. Case study: Twitter Engagement
  6. 6. Case study: Twitter Engagement
  7. 7. 06/07/10 HP Confidential Influencer Approach Idea Starter Conversation Amplifier
  8. 8. Idea Starter vs. Amplifiers
  9. 9. Idea Starter vs. Amplifiers
  10. 10. Idea Starter vs. Amplifiers
  11. 11. 06/07/10 HP Confidential
  12. 13. Recommended approach PLAN What do I want to achieve? LISTEN What’s already being said, where and by who? ANALYSE What are the insights to leverage? ENGAGE What’s the best method/platform for engagement?
  13. 15. Fish where the fish are* . * Fishermen (and bears) have known this for years
  14. 16. Jonny Bentwood @jonnybentwood Edelman [email_address] Any questions?

×