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IIAR Analyst of the year - 2011


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Who are the best analysts and firms of the year. 260 AR pros took part in a survey conducted by the IIAR.
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IIAR Analyst of the year - 2011

  1. 1. IIAR Analyst of the Year 2011 Survey compiled and presented by: Jonny Bentwood, Global Head of AR, Edelman
  2. 2. IIAR Analyst of the Year 2011 Research Methodology • Everyone in analyst/influencer relations invited to participate • 260 survey participants • Regional breakdown • 45% Americas • 5% EMEA • 1% APAC • 49% Global (rest of world) • Organisation breakdown • Majority in-house • Data cleaned – sifted out any erroneous entries • Results compiled
  3. 3. Who is the analyst firm of the year? Gartner sets the best analysts, most Influence, reach, standards by which credible research thought leadership everyone else plays and analysis Ana ly s t Firm o f the Ye a r 1st Gartner 2nd Forrester 3rd HfS Research Insight, perspective,Smart, easy to work not following the with, fair, honest herd
  4. 4. Who is the analyst of the year?Ana ly s t o f the Ye a r1st Phil Fersht, HFS Research2nd Zeus Kerravala, Yankee Group3rd Mark Smith, Ventana best and most Originality of "full and frank" original research Thought, Interesting, analysis; and thinking Innovative relationships
  5. 5. Who is the new analyst firmof the year? N e w Ana ly s t Firm o f the Ye a r 1st Constellation Research most up to speed and in touch with the market…the best minds in their focus areas and formed unbeatable research
  6. 6. Who is the best analyst and firm by area?Be s t Ana ly s t a nd Firm b y Are a Firm Ana ly s tSoftware Gartner Mark Smith, VentanaServices Gartner Phil Fersht, HFS ResearchOutsourcing/BPO/Maintenance HfS Phil Fersht, HFS ResearchTelecoms Yankee Zeus Kerravala, Yankee GroupDevelopers/IT Dept Gartner James Governor, RedMonkGreen IT / Sustainability Gartner Stephen Stokes, GartnerSocial Media Altimeter Group Charlene Li, Altimeter
  7. 7. Benefits of working with analysts
  8. 8. What’s the most important partof AR?
  9. 9. Any questions? (IIAR Secretary) (Survey lead)