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The Topology of Influence
This interactive talk will explain how marketing professionals should be focussing their limited time attention on the influential people that have the greatest probability of making a message spread throughout the relevant ecosystem. Most significantly though any engagement with these new influentials should be in the most appropriate way to match their behaviour. These people can be: idea starters, amplifiers, curators, commentators, viewers. Influencers within these different categories all portray behavioural attributes that when complemented are more likely to promote the spread of a message.
Find more info at: http://chinwag.com/insight/psychology