The music video for Rihanna's song "We Found Love" tells the story of a tumultuous relationship where the couple argues but also finds joy together. In the video, Rihanna and her partner are shown taking drugs, stealing, and generally acting in rebellious ways, suggesting their love makes them feel free to abandon responsibilities. Through its editing and imagery, the video conveys the message that love can feel like an addictive drug, giving highs but also leading the couple to make reckless decisions.

1. Rihanna
We Found Love
Music Video
Video analysis

2. Target Audience
• Age: 18 to mid 20’s as young adults like to
party and live an unhealthy life style.
• Gender: mostly female as Rihanna is
giving her point of view a cross to the
audience.
• Culture: Any.
• Interests: people who are interested in
relationships or who are in one because it
is about relationships.

3. Narrative
• The narrative of the video is someone who has found
love and has fallen for a guy but and in there
relationship they have some moments which are good
but some moments when they argue. So people may of
taken interest by this video because the relationship in
the video is an on off relationship and some people
may be able to relate to this video as they have an on
off relationship with there partner. Also the narrative
of the story is that love is like a drug and that she is
addicted to there relationship and she just cant get
away from it. In the video there is a relationship
between the visuals and the lyrics as Rihanna is
saying that the relationship is addictive like and drug
and in the music video you see her taking drugs with
her boyfriend and they are taking pills and smoking
drugs.

4. Mise-en-scene
• This shot shows Rihanna and her
partner having fun as he is pushing her
around in a shopping trolley the
lightening of the image is dark and the
couple are having fun but it also shows
a rebels side of the couple as they are
playing in shopping trolley’s and that’s
what young children do and is consider
are being childish.
• There's is also another shot when
Rihanna steals from the groceries and
like she doesn’t care about it, she’s being
rebellious and it that love is making her
go like that and love makes her feel free
and the only thing that matters is the
two individuals in the video.

5. Mise-en-scene
• The shot that show Rihanna
leaving the car just after she
had an argument with her
partner she is wearing
uncommon clothes something
that may be seen as vintage in
the rest of he video Rihanna
doesn’t really have many
clothes on and the clothes she
wears is quite revealing. The
could suggest that she wears
uncommon fashion and
revealing clothes and the stuff
she wears isn't normal because
her relationship isn't normal
compared to others.

6. Editing
• In the video when Rihanna takes the
drugs they do a close up shot of her eye
widening to give it an effect but this
could be used as a metaphor for the idea
of love being a drug and that it gives
you a high.
• Also in the music video they have
edited it to when she smokes the drug, it
changes colour this could mean that
when she smokes the drug, it gives her
high and she can see bright colours and
the colours make her happy and fell free
and be careless.

7. Shot types
• This is a close up of an eye. This
shot is effective as it is the eye
widening after Rihanna has just
taken drugs.