Rihanna appears on the cover of Billboard magazine in a provocative pose that appeals to both male and female gazes. Her red hair and the bright red background connote passion and lust to match her music. The small price and barcode suggest the magazine is aiming for a middle class audience. The masthead uses the recognizable Billboard logo and colors that appeal to both sexes. A Rihanna quote promises readers will learn more about who she really is beyond what her fans know.