Todd Martin, CTO, The Associated Press

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The document discusses the AP News Registry, a project by the Associated Press to track news content usage across platforms in order to facilitate efficient content licensing and address challenges posed by secondary markets eroding the value of original news. It provides an overview of the registry's goals, infrastructure built on Amazon Web Services, statistics on its implementation and beta testing, and how content owners can track how their news content is being used.

Technology Business

The Associated Press Global news organization delivering news from every corner of the world to all media platforms and formats 3,700 employees working from more than 300 locations worldwide Not-for-profit cooperative founded in 1846 owned by newspapers and broadcast members

Real challenges for news Secondary markets and uses eroding the value of original news content No efficient mechanisms to license news from multiple publishers

AP News Registry Content usage tracking Manage news content, usage rights, and license infringement monitoring Efficient content licensing Audience and engagement services Phase 2

Platform Considerations Simple, non-disruptive, and standards based approaches if possible Aggressive delivery schedule Platform demand linked to registry adoption Use of platform varies with news consumption High availability and reliability Rapid iteration with feedback

News Registry hNews Text article with photos published online and as a payload format for syndication by participants News Registry Portal Data Warehouse -Content -Usage Data Usage Tracking Web Bug Registry Services

News Registry Infrastructure Secure, scalable architecture Critical/specialized systems in secure AP data centers Utility computing in the cloud Leverage off-the-shelf software for accelerated delivery, cost control

Infrastructure Overview ,[object Object]

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