This is the era of data revolution. Data is being traded as a commodity and has even been dubbed "the new oil". Almost 2.5 quintillion bytes of data are created daily, and that number is only going up. With this rapid proliferation of data, instances of data misuse are rising. Instant information sharing has both saved and endangered lives. These polar opposite outcomes have sparked debate on data management and governance, with many seeing regulation as a threat to business. For example, Facebook's recent data breach, if found to violate the EU General Data Protection Regulation (GDPR), could cost them 4% of their global revenue (or $1.63 billion) in fines. This resonated as a warning shot to enterprises across the globe. As concerns grow, it will serve enterprises well to remember how valuable consumer trust is to them. That is precisely why the threat of punitive action could, in fact, be enterprises' biggest ally in this data revolution.