The document discusses the significant rise in mobile app usage, which has surpassed online web consumption since 2011. It highlights that mobile apps account for 81.5% of the time spent on smartphones, emphasizing their dominance. Additionally, it notes a regret from Facebook's CEO about overestimating the potential of HTML5 compared to native apps.

6. Устройства, под
ключенные
к сервисам
50 billion
200
201
3 201
0
5 202
0

9. 1млн+ приложений сегодня
15000 новых каждую неделю

11. Mobile App Usage Overtook Online in 2011
U.S. mobile apps vs. web consumption, minutes per day
WEB BROWSING MOBILE APPS
94
81 MINUTES
70 66 74 MINUTES 72
64 MINUTES
MINUTES
MINUTES MINUTES
MINUTES
43
MINUTES
1 2 3 4
Sources: comScore, Alexa, Flurry Analytics; data includes Smartphones & Tablets, U.S. only

12. Mobile Apps Dominate Time Spent on Smartphones
Share of time spent on smartphones
More than
18.5%
Browser
80%
of mobile minutes
81.5% are spent in apps
Apps
Source: comScore, March 2012

14. С
1

15. С
1

20. Source: Kantar

22. Source: Staples

24. When I’m introspective about the last few
years I think the biggest mistake that we
made, as a company, is betting too much on
HTML5 as opposed to native… because it just
wasn’t there. … We burned two years. That's
really painful.
Mark Zuckerberg, CEO of Facebook
Sept 2012