This presentation by Darren Henry from Gottarent.com and Richard Brown from RentBC.com was presented in Vancouver on February 29, 2012.

1. Marketing Trends and Pitfalls
Landlords Face in 2012

2. Marketing Trends
• What is the current shift
– in technology?
– in media?
– in advertising value?
• Popular Marketing Trends & Their Pitfalls
• Comparing Media Channels and Their Value.

3. Technology Shift… what browsers?
Popularity of the different browsers.

4. Technology Shift… what devices?
PC vs. Mobile vs. Tablets

5. Media Shift….what sources of advertising media?
Internet is growing exponentially!
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
-
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Internet Daily Newspapers Television

6. Advertising Value Shift
What is good advertising value?
• Pay per lead
• Pay per click
• Pay per lease
• Pay with your time
– What is your time worth?
– Is it worth doing it yourself?

7. Online Display Banners
Banners

8. Videos in Canada…
Videos
Each month in Canada:
- 5.6 billion videos watched
- 388 million hours
- 251 videos per viewer
- 17.2 hr per viewer/month!

9. What numbers are important to know?
Pay Per Click
What are the management fees?

10. Websites
• A website cost can range from free to $100,000+
• Website operating costs range from $500 to
thousands annually plus required SEO updates.
• You must have a website to be found online!
• Website options include:
– Listing Websites
– Corporate Custom websites
– Fully integrated solution websites

11. Mobile Smartphone Usage (%)
Scanned QR/bar code with mobile phone 18.1
Accessed bank accounts 28.8
Accessed entertainment news 29.5
Accessed sports information 31.5
Accessed maps 44.4
Listened to music on mobile phone 40.7
Accessed search 51.2
Accessed weather 60.2
Played games 53.2
Accessed Social Networking Site or Blog 60.7
Used email (work or personal) 69.3
Used browser 74.8
Accessed news and information 79.3
Used downloaded application 84.2
Sent text message 88.1
0 10 20 30 40 50 60 70 80 90 100

12. Blogging
• Corporate blogging, how much time is spent
on updating their blog?
– 27% will spend 1-3 hours per week
– 21% will spend 3-5 hours per week
– 15% will spend 15min -1 hour per week
• 25% of professional bloggers are dedicating
upwards of 40 hours or more per week.

13. Social Media

14. How much can you get with $1000?
Traffic Leads Branding Not Included in Cost
PPC 2,352 58 Poor Management Fees
Banners 83,000 imp 191 clicks Great Creative
Videos
Blogging
Websites
Mobile Can you compare value of the
Social Media different online marketing initiatives?
SEO
ILS*
Referrals
* Photography, graphic design, programmers, call & email tracking, SEO, full service and
many more services may be included