Created a power point to present to Ms. Mary Jo Mcbrearty the chief development officer at the JMKAC. All pieces of Media where developed using Microsoft word.

1. JOHN MICHAEL KOHLER ARTS CENTER Membership Marketing Plan We Create the Only Unsinkable Ship: Friendship Presented by: Adam Benson

2. SWOT Analysis Strengths Many benefits the members receive Marketing team and Fundraising efforts No. 1 rated of all art organizations in the state by Wisconsin Arts Board Nationally acclaimed bathrooms Weakness Brand Name No admission charge Declining/Stagnate growth in the Sheboygan area

3. SWOT Analysis Opportunities Expand online Gain memberships through schools that visit Threats Competitors Weak Economy

4. Goals of IMC Plan Develop a summer campaign theme for new membership See a positive gain of 200 in overall membership Help reinforce benefits of the Arts Center Increase overall number of people who enter Art Center in a given year

5. Target Market Primary Target Market Existing Members 1,500 current members Secondary Target Market Those knowledgeable about the Arts Center and on JMKAC mailing list 3,000 plus

6. Message Lifelong Friendships are made and maintained through the memberships at the JMKAC. Have existing members share their experiences with non member friends. Have potential members realize that a JMKAC member ship will allow them to be in contact with others who share similar interests.

7. Incentives A Friendly $5 will be given to existing members who get a friend to become a member as well as new members who sign up. A Friendly $5 is similar to last years Art Smackaroosand can be used at the JMKAC.

8. Media Mix Direct Mail Word of Mouth Sheboygan Press Insert E-Blasts Social Media

9. WE HELP CREATE THE ONLY UNSINKABLE SHIP: FRIENDSHIP

11. 10% discount on merchandise at both ARTspace shops

12. 10% discount on purchases in specified exhibitions

13. FREE admission to the Holiday Continental

14. 20% discount at both ARTspace locations on most merchandise during Holiday Continental

15. Subscription to the bimonthly Arts Center newsletter

16. Invitations to special events and other programming

17. Voting privileges at the Annual Meeting To refer friend of give the gift of a membership to the Art Center, please call 920-458-6144, go online at www.jmkac.org, or visit the Arts Center and stop at the Atrium Reception Desk