The 10 Most Promising Event Management Companies in 2020 April2020

Willem Loos
Chief Executive Ofﬁcer
Vol 04 | Issue 01 | 2020
The Globally Recognized Technical Production Company
Editor’s Viewpoint
Entertainment-driven,
Corporate, and Sports..
10
MOST PROMISING
EVENTMANAGEMENT
COMPANIES IN 2020

Sustaining Event Business
During the Covid-19 Outbreak
st
t was the fateful 31 December 2019, when China
Ireported the ﬁrst Coronavirus cases, since then it
has spread throughout the planet, infecting
millions of people. The outbreak was traced back to a
ﬁsh market in Wuhan, China, where it’s believed that
bushmeat was processed and sold.
Since Coronavirus’s outbreak in Mainland China and
other parts of the world, especially in Europe and US,
many industries have been impacted heavily.
However, the event management industry tops the list
of the most heavily impacted industries.
Still with the lesser number of deaths and newly
infected patients, few countries of Europe are slowly
being able to see to the end of the tunnel. However,
going back to the normal life is still a far cry. Till then
there are few steps that are needed to be taken by the
event management organizations, in order to survive
this apocalypse type of situation.
• Although it is very unlikely that you are hosting an
event after the lockdown is announced, But, if you
have an event scheduled just before the lockdown
starts, it would be a great idea to postpone the
event. However, there is a catch! What if the client
chooses to proceed with the event? So, depending
on the event, one can always review the budget and
see if there’s any room to add more safety
Desk
Editor’s

measures, which adheres to the local governing
body.
• Always inform the attendees, it is the organizer’s
responsibility. It will eventually help to reduce over
crowding and panic. Inform your attendees by
email, and by posting on social media regarding the
cancellation of the event.
• This lockdown or the cancellation of event won’t
halt your business. So, you’ll have to work even if
your events are getting cancelled. Ask your
employees to work from home, which will keep
them safe.
• During this time, try to increase your brand
awareness. Update your clients on a regular basis,
and try to engage with the potential clients. All
these will help them to remember you after the
crisis ends.
• As an event manager or an event management
company it is your responsibility to refund the
ticket amount to the attendees as soon as possible.
This will eventually help to increase your brand
value and trust.
• For any business, maintaining a regular cash ﬂow
is very important during these uncertain times. It is
quite natural, that you can not organize any event
during this period. So, cut down any unnecessary
cost and move those operational costs to activities
that will help to sustain your business.
So, these are the few pointers which can help you to
survive this lockdown and the outbreak. However, life
will never be the same even after the outbreak ends.
Hand Sanitizers, Wet Wipes, Facial Tissues, Face
Masks and Latex Gloves will probably be a part of our
life, and most of the event management companies
will have to provide those even after the lockdown
ends.
Just like every
other outbreak,
this too shall pass
Kaustav Roy

UNLIMITED
PRODUCTIONS
The Globally Recognized
Technical Production
Company
08
EDITOR’S VIEWPOINT
Entertainment-driven,
Corporate, and Sports..
COVERSTORY
ARTICLE 26

ALEXANDRA JURAN
ARTEGO PRODUCTIONS
Creating World’s Best
Gala Events
16
BASSETT EVENTS INC.
When Luxury Event
Management is an Art!
22
CASPIAN AGENCY
Helping Clients Clarify
Strategic Goals
32
CLY
Italian Creativity Meets
German Reliability
36
DYNAMIC EVENTS
Cultivating Meaningful
and Innovative Experiences
42
REDFILO
The Professional Event
Management Organization
48
WE CRUSH EVENTS
Planning and Executing
Engaging Experiences52 CONT
ENTS

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April, 2020
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The Globally Recognized Technical Production Company
Cover
Story

Willem Loos
Chief Executive Ofﬁcer

Translate Ideas into Practical Planning
Meet Unlimited Productions, a full-service production
company offering technical, creative concepts, high-end
designs, and quality event productions. With a diverse client
portfolio consisting of event organizations, multinationals,
agencies and event promoters the company is active on an
international scale within the field of live communication,
such as; corporate events, public events, festivals, sports
events, TV, shows & concerts and artists-/ touring
management. It’s experienced team consists of 30 highly
motivated professionals. The company helps its clients with
all of their event production needs. It translates creative
ideas and designs into practical planning that includes
staging, temporary structures, tents, sound & light
equipment, video screens, power supply, machinery,
decoration, etc. Following the four-phase blueprint with a
key focus on the event and production management, it
accompanies its clients from definition to concept, into pre-
production and technical production.
Globally Renowned
In 2009, Unlimited Productions was founded by Bart
Roelen and Tijs Verwest. Tijs Verwest (DJ Tiësto) asked
Unlimited Productions to provide production management
for his worldwide Elements of Life tour. A worldwide tour
with a DJ on this scale was very new at the time. Bart
Roelen and Tijs Verwest have been working together since
2004 and under the name Unlimited Productions since
2009. From there on, Unlimited Productions has grown to
be an international key player in the field of (technical)
event production, with a large network of high-quality
suppliers, operators and designers, and wide market scope.
Since the merger with Livetime Productions in 2018, the
company has a market leader position in Europe. The
company now has a board of three persons: Willem Loos
(CEO), Bart Roelen (COO) and Olivier Monod de
Froideville (CCO).
Flexible and Ambitious Team
At Unlimited Productions, the company specializes in
technical production. This means that it doesn’t organize
Our company values are
dedication, flexibility, quality,
creativity, teamwork, loyalty,
goal-driven, experienced,
innovative, passionate,
critical, ambitious and
determined.
Olivier Monod de Froideville
CCO

events, but it does the overall translation from the concept
to a realization on behalf of its client / the event organizer.
This specialism has mainly originated from the rock & roll
scene, and later also dance, because shows became more
and more complex and specialists were needed for the total
overview of the logistical and technical process. To explain
the work as a technical producer, the company often uses
the following metaphor. If you are going to renovate your
home and it is just plastering and painting or a new kitchen,
then you directly contact the individual suppliers yourself.
However, if you have an entire house built, you often use a
contractor to oversee the whole process and translate the
architect’s plans into a schedule, technical drawings and
budget; Unlimited Production does this for events.
Expert knowledge
The team is flexible and ambitious and has the experience
of providing support for hundreds of events and working
with many of the venues in the market. They know the
venues inside-out, including transportation and logistical
issues. They can ensure professional and high-quality
results.
Large global network
Over the years the company has created its own global
network of trusted partners, clients, freelancers, and
suppliers. Within the corporate branch, as well as the public
sector and dance industry.
Unlimited Creatives label
The company is able to deliver the full package, from the
initial idea - to design - to creation. Because it has all the
disciplines available, all project phases can be aligned
easily. Because the complete project team is brought
together in an early stage, the efficiency is higher, costs are
lower and ideas are initially designed with the technical
implementation in mind.
The main focus of Unlimited Creatives is connecting the
dots of all creative processes and disciplines in the live
entertainment industry. Unlimited Creatives oversees the
creative process and provides project management to align
all design factors, such as set design, light design, content
creation, and scenic design. The strength of this platform is
the connection between the creatives and production, by
looking at production feasibility, budget and efficiency early
on.
Attention for detail
Unlimited Productions is passionate about getting it right
for the clients, and it is always aware that small details can
have a big impact. Being detail-oriented makes the work
better, makes the team more effective and minimizes the
risk of errors. The company’s innovative team is always
looking for ways to improve existing products and
processes and come up with new solutions. In order to turn
its client’s ambition into reality.
Coming out of Limitations
Years of working in the events industry learned Unlimited
Productions that each project is unique and that specific
events ask for specific solutions. Unlimited Productions
came across the limitations of existing equipment. For
instance when working in locations with little height and
Together we
strive to
provide a new
exceptionally
high-quality
standard
Bart Roelen
COO

where the pressure on the floor was an area of concern. The
company doesn’t like to limit the creative minds of its
industry but support them with tools to turn ambition into
reality. With its Unlimited Solutions label, the company
develops innovative products that were born out of
technical or creative event questions, that came up during
the pre-production of its productions.
The BGR70 is one of those unique solutions, a low volume
truss with extreme load-bearing capacity and minimum to
zero deflection. Created for a corporate project in Japan,
where the venue didn’t have enough height. Since then
Unlimited Solutions provided BGR70 for several projects,
such as a grid of BGR70 truss in order to create sufficient
structural support for the Resistance Ibiza shows.
Another innovative product is the Motion Stabiliser. A
system to move single objects (such as light fixtures & LED
panels) up and down from the roof, stable and smooth,
while still being able to do movement effects on the objects.
The Motion Stabilisers were used for the first time during
the Martin Garrix ADE shows in the RAI Amsterdam.
Innovative and Motivational Professional
From 1996 to 2008, Willem Loos – CEO at Unlimited
Productions, was a founder of The Concert Company
Group, delivering crew services and production
management for international touring artists & productions.
After a sabbatical of two years, he came back in the
production world by acquiring Silk Show Architects from
Michiel van der Zijde, a company focused on product
design and production management. In 2012, Silks Show
Architects became a part of Unlimited Productions.
Willem is mainly very strong in the context of the
professionalization of the organization, in a way that is not
very common for smaller companies. The company’s back-
end, IT, process flow, four-phase model, customization in
project management software, time registration, etc form a
solid base and foundation to grow internationally. Willem is
the connecting factor between an ad-hoc creative sector and
a streamlined organization.
Working Alongside the Customers
Supply chains are becoming shorter and large
conglomerates arise who try to respond to this by removing
intermediaries between the end customer and hardware
suppliers. However, Unlimited Production believes in an
approach that is not driven by hardware but can offer the
same solution from a visible neutral perspective. Not with
the aim of getting your materials out of the warehouse as
often as possible, but by looking at what the customer needs
from the start and finding the right materials for the job. In
a landscape where sustainability has the attention, it wants

to keep its footprint as small as possible, both from an
economic and practical point of view. Also, its transport
movements are minimized by a global network of materials
and people. The company believes in the Think global, act
local principle. This means they work all around the globe,
but try to work with local partners and suppliers as much as
possible.
A Glimpse of the Company’s Future
The company states that many people, while thinking about
the profession of technical producer still think of only AV,
but Unlimited Productions goes much further and makes the
translation for objectives, concept, creativity and
technology. “With only a beautiful stage, you won’t get
there anymore. Thinking 360 degrees with the content as a
starting point, that covers our load,” states Willem Loos. In
addition, the company leaves the creative and the technical
suppliers in their expertise and makes ends meet,
monitoring all underlying processes and always translates
between technical feasibility and creative ideas. It also
prefers to increase its global footprint, by growing and
expanding the company. Apart from Unlimited Productions,
the board also has two other labels at this time, Unlimited
Solutions and Unlimited Creatives. Considering event
production in 360 degrees, it’s a possibility that the
company might expand it’s services with other labels to
service its customers even better. “Our holding, (Livetime
Experience Group) and underlying group with labels will
continue to grow the coming years, by means of mergers
and acquisitions,” the company adds.
The intention is to broaden the company’s tailor-made
services such as scenic, design and content, in order to
create greater international decisiveness and to be able to
unburden it’s clients even more in terms of production. In
this regard, customer experience is always the key
elements, whether looking at AV, scenic or deco related
aspects. It also highly invests in partnerships with
company’s key clients and suppliers.
Unlimited Production’s mission is to become a one-stop-
shop for the translation of ideas/concepts to realization,
with a constant focus on quality through its knowledge,
creativity, and network. The company is increasingly
working alongside its customers and directly for brands
because that is where its added value is. Nowadays, most
industries have to deal with a shorter supply chain where
brands themselves often choose their location, production
and even artists. Then they only look for a partner for the
concept and/or total production and then they are complete.
The company believes in a global group of companies
specialized in the qualitative and creative production of
events by means of knowledge, creativity and
customization.
With only a beautiful stage, you
won't get there anymore.
Thinking 360 degrees with the
content as a starting point,
that covers our load.

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10 most promising Event management companies 2020
Alexandra Juran
Director
www.insightssuccess.com16 | April 2020

Alexandra Juran Artego Productions
C
reating a luxury event is not for the faint of the
hearts. So, in 2006 Artego Productions was
founded, by Alexandra Juran. Since then, the
organization has become famous for taking celebrations to
an entirely new level of sensation and luxury. Bespoke
events by Alexandra Juran usually take place in the most
spectacular locations in the world.
Alexandra Juran Artego Productions is tabbed as one of the
TOP-20 Event Agencies in the World.
Society Weddings, iconic Private Parties, Birthday
Celebrations, extravagant Galas, Corporate Events, Fashion
and Art Events worldwide, from intimate private events to
large and lavish extravaganzas, every celebration Alexandra
Juran creates is unique.
So, in an Interview with Insights Success and Alexandra
Juran Artego Productions, the spokesperson of the
organization has shared unknown stories about the
organization and its journey.
Below are the highlights of the interview;
What led to the inception of the company?
A desire and courage to be able to create the Perfect
Moment that people will remember forever as the most
remarkable day in their life.
Describe your company and its event management
services which address all the needs of your customers.
We produce unique events worldwide: from the grand
opening of The Venetian Macao to the famous Rome Gala
and Fellini Ball that was exhibited as an outstanding work
of art in The Museum of Modern Art, Frankfurt. We are
proud that our clients’ events are among the most highly
regarded worldwide.
Creating World’s Best Gala Events
www.insightssuccess.com April 2020 | 17

I dedicated my career to creating people’s dreams. It might take us a
year of work to create only one day – the day that you will
remember forever. We have a global reputation for producing
outstanding luxury experiences and timeless moments for clients
demanding world-class event, ﬁrst class service and a dream to live.

ENTERTAINMENT-DRIVEN,
CORPORATE,
SPORTS..
&

What is the connection
between a sports event and
a military display? What is
the synergy between a world class
show and a record breaking event? The
answer lies within Event Management
Organizations. Event Organizations
multinational companies and event
promoters is an active ﬁeld of live
communication, corporate events,
public events, festivals, sports events,
TV, shows and concerts and artists tour
management. These companies
translates creative ideas and designs
into practical planning that includes
staging, temporary structures, tents,
sound and light equipment, video
screens, power supply, machinery, and
decoration.
Event Management Companies
designs and visualizes a total view of
the client’s stage or event and make a
Editor’s Viewpoint

complete quotation of all facilities needed to translate
designs into reality. The team needs to be flexible and
ambitious and which ensures professional and high-quality
results. It is a detail-oriented industry which minimizes the
risk of errors. This field always looks for ways to improve
existing products & processes and comes with up new
solutions.
Corporate clients create a business event for their
employees, with a festival vibe. Most of all they want to
give their employees a nice experience and make them feel
at ease in a casual atmosphere. Their aim is to make sure
the employees came to work the next day, relaxed and
happy. Often a corporate event takes place at a venue with
one hall. Corporate festivals, much like regular festivals,
consist of multiple areas and the look and feel is of greater
importance. On top of this, corporate festivals often have a
lot more diversity in the program, entertainment and
activates. Same goes with other events like artists, festivals,
public, and sports, TV, Shows & Concerts.
Technical productions can come with all sorts of challenges.
When working across the locations is sometimes an area of
concern. Unexpected problems can range from as small as
delayed delivery due to traffic, to a power outage at the
venue that could shut down the production for hours.
Audience engagement is the key for a successful event. The
right sound is evidently important in the event industry.
However, audio is not always something event organizers
think of at the beginning of the event production process.
Audio can actually make or break your event. In order to
achieve the desired effect on the audience it is most
important to make an audio plan at the start of the event
production.
The event environment is completely altered with
technology in a positive fun way. Technology allows
connecting with an audience in many ways. Through the
use of creative ideas and the right technology, you can
make an event from average to outstanding. Technology
and Systems are being introduced to make life of event
professionals easier, from drones to VR and AR, to
concierge robotics.
The event industry was thriving in 2019 and will continue
to grow in 2020. Recent research on event marketing
showed that entrepreneurs believe that in person events are

critical components of their company’s success. To continue
this, event organizers need to keep up with current trends
and increase their knowledge on the newest techniques:
Live meets Online: Customers are more and more
interested in bespoke events, new ideas and new ways of
communicating their message. It is a vital tool to expand
the audience. For example, an event for a few social media
inﬂuencers can suddenly make a small event into a huge hit
with millions of online views.
Innovation: 2020 will be all about innovation. Online
registration systems, interactive and live communication at
events, social media incorporation, but also new usage of
light, sound and special eﬀects. With the right experts on
hand, the sky is the limit. VR and AR is an also still a trend,
but in the end an event is about meeting people and getting
your message across in real life.
Total Experience Design: Nowadays events have to be a
360-degree experience. Only one stage, a simple backdrop,
and a beamer are not enough. People expect more. So think
3D when planning next event. Make sure the audience is
stimulated at all times from every direction and every
corner of your venue. Using large curved video screens can
be a good start. They literally embrace the audience and
will contribute to this 360-degree experience. Synergy
between all components of your event is crucial to create a
total experience design.
Going Green: Sustainability is a hot topic, there are many
to make an event eco-friendly. Recyclable name badges, use
of QR codes and websites by going paperless are some
ways. To help a global green marketplace, green events are
critically important to ensure sustainable development in
event management by making responsible decisions during
planning, organization and implementation of an event.
The event industry serves to connect people. But that
connection can take many forms as in-person event, a
streamed event, an archived event, etc. The point is the
connection. Whether that technology is AR, VR, social
media, virtual events, etc, those are critical technologies to
connect people.

Italian Creativity Meets
German Reliability
In today’s time, event management is more vital than
ever before as several companies desire their presence
to be recognized in the global market, and thus, they
have to put on a show that leaves a lasting impact on the
world. Many event management companies try to create
this magic but only a few succeed. CLY is an international
event agency based in Berlin and New York City that has
persistently followed their passion for lifestyle and luxury
brands and delivers exclusive event experiences.
CLY Founder Raffaele Castelli has combined the spirit of
professionalism with free-roaming creativity. With over 20
years of experience as a creative director, he has envisioned
every project as a uniquely bespoke world for clients and
consumers to experience.
CLY has collaborated with global and regional brands,
including OMEGA, Lufthansa, Coca-Cola, Glashütte
Original, Samsung, and Adobe.
A Kick-start
Raffaele Castelli founded CLY to create unique and
personal projects for luxury and lifestyle brands. When
CLY stepped into the market ten years ago, their first
“office” was in an old clinic, which is where the idea
sparked for the name Creative Laboratory (CLY) as it
perfectly fit the brand and the name itself defines the
significance of innovation and creativity for each and every
project.
Customer Driven Services
CLY has always been passionate about lifestyle and luxury
brands, which helps them create individual concepts within
the range of event production, influencer campaigns,
celebrity relations, and experiential marketing. The core
team of senior-level communication professionals remains
driven by a penchant for perfection and they make sure that
even the smallest details contribute to the one-of-a-kind feel
of every production. Their international network of
specialists allows them to flexibly cater to their clients’
broad range of ambitions and specific requirements.
Standing Out in the Crowd
As a boutique agency, CLY offers its clients decisive
advantages compared to larger agencies. CLY takes a 360-
degree approach to all projects by managing conception,
planning, and implementation while coordinating hand-in-
hand with the client to create first-class experiences that
leave lasting impressions.
Confronting Hurdles
CLY strives to advise their clients with the best solutions
that are appropriate for their brand and budget rather than
saying yes to all client ideas. From CLY’s numerous
experiences, they understand which trends work and which

CLY
Raffaele Castelli
Founder

ones don’t for diﬀerent brands, industries, and audiences.
This knowledge and expertise allows them to provide their
clients with better ideas and solutions that are innovative
and that make sense for client objectives and budgets. It is
challenging to communicate these things to clients in a
precise way, but it is essential to achieve the best possible
outcome for their clients.
Utilizing Technologies & Future Aspirations
One aspect that sets CLY apart is its focus on sustainability.
The boutique agency attaches great importance to the zero
waste factor and looks to incorporate unique technologies
and products to make their projects more sustainable.
In the forthcoming future, CLY is continuing to build and
expand a team focused on the company’s philosophy of
innovation and creativity. They plan to continue doing
events that they are proud of, and it doesn’t matter how big
or small the project is.
Testimonials
“We chose CLY because everyone on the team works with
perfection, professionalism, and passion to ensure that the
smallest detail is right, even for large productions.”
-Peter Taubitz, Manager, Lufthansa
“I have been working with CLY for 3 years now on
outstanding projects to create true premium experiences for
our consumers. CLY is all about the love of detail,
creativity, and unmatched excellence.”
-Natassja Dos Anjos, Brand Manager, Coca-Cola
“CLY’s work is just amazing… Creative, fun, and highly
professional, it’s always a pleasure to work with them.”
-Christina Angelov, Head of Retail Design, Glashütte
Original

“

The best way to build relationships and form new ones
with potential customers is “Events and Exhibitions”. It
provides face-to-face customer contact. Gala Dinners
and Award Ceremonies are also a fantastic way to reward your
employees, acknowledge the talent, celebrate with clients and
engage your stakeholders. On this communication front,
RedFilo works with the creative teams to craft and create the
messaging for all marketing, live brand activations that will
transform the visitors’ experience from that of the ordinary to
extraordinaire.
An interview conducted between Insights Success and Pach
Ang – Group CEO and Founder delivers powerful and
unforgettable experiences by conducting events in Abu Dhabi,
theMiddleEast,andotherregions.
Belowarethehighlightsof theinterview:
What ledtotheinceptionof thecompany?
Bringing his vision to reality, Pach Ang, an astute, resilient, and
determined entrepreneur sought to deliver powerful and
exceptional event experiences in the Middle East. In his quest,
Pach quickly realized that there is a huge gap in how clients
understood and interpreted the essence of what an experiential
event means and have often witnessed the standards falling
short. Keeping true to his aspiration, Pach and his team at
RedFilo has indeed designed and delivered some of the largest
exponential award-winning events here in the UAE over the last
12 years.
Answering the call to Abu Dhabi’s Economic Vision 2030 in
making Abu Dhabi one of the world’s most attractive cities for
leisure offering new resorts, malls, world-class museums, and
galleries and other leisure facilities, RedFilo seeks to further
bridge this gap by elevating and producing world-class events
hereinAbu DhabiandtheUAE atlarge.
Describe your company and its event management services
which address allthe needs of yourcustomers.
RedFilo, an events powerhouse, believes that over and above
creative innovation, a strong team camaraderie, an unyielding
mindset to setbacks, are fundamental building blocks to the road
of success.
In RedFilo, we deem ourselves as an Event Architect, and why
so? Each Architect is a cornerstone of creation, commitment,
and sound ethics in delivering the best event experiences to all
their clients! With that in mind, RedFilo delivers a wide array of
events ranging from festivals, opening ceremonies, product
launches, conferences and exhibitions, entertainment, sporting
events,globalexpos, tonameafew.
How do your services differ from the other companies’
offerings?
Pach Ang
Group CEO &
Founder

RedFilo Events
The Professional Event Management Company

member of his organization ensuing its
success and stability over the last
decade.
In 2014, Pach Ang was featured in a
leading Middle East magazine as UAE’s
top 20 industry Shakers & Movers. Pach
was also dubbed as an unparalleled
Commander, Mentor, and Business
Leader in an article by Cochin Herald in
2015. Pach has earned the client's
confidence in understanding their needs
and a professional delivery through
sound and accountable processes in
operations besides being innovative and
creative, always turning up with a
solutionateveryjuncture.
Awarded the prestigious Middle East
ICON industry of the Year in 2017,
reinforced and demonstrated the
industry’s respect and confidence in
Pach’s leadership and contribution to the
localeventsscene.
What are the greatest challenges
faced by the event management sector
and how arethey best dealtwith?
A discerning businessman, Pach
recognizes the intense competitive
landscape in the UAE events industry.
Pach believes the solution lies in
partnership and collaboration amongst
fellow in-country agencies.And with the
forthcoming World Expo 2020 Dubai,
all the more, to avoid being cannibalized
with the onslaught of new overseas
companies incorporating in the UAE,
working togetheris theway togo.
In every event business market, the
challenge remains, and that is, many
event agencies offer, seemingly, similar
services, claiming to be able to deliver
the ‘same’event experience, often led to
undermining market pricing potentials
and compromising the delivery quality.
Pach believes that “client education” is
essential and crucial in understanding
what’s happening in the industry giving
them an edge when working with their
agencies.
What technologies are you leveraging
to make your services more
resourceful?
In Pach’s very own words “RedFilo is
well known for designing impressions
and revolutionizing experiences. We
understand our clientele, expectations,
and demands. In delivering immersive
experiential events, we have come to
recognize the essence of our clients’
brands and their touchpoints. Using
innovation and originality, RedFilo has
delivered notable event solutions that
have generated amazing ROIs, much to
thesatisfactionofour clients.”
And that’s how RedFilo makes a
difference in today’s events and MICE
competitivelandscape!
Give a detailed description of the
featured person’s influence over the
company and theindustry.
Over his 30 plus years of Special Forces
military background prior to his events
entrepreneurship days, Pach firmly
believes and has instilled discipline,
respect, mentor-ship, and leadership by
example, a unified community with an
all-hands-on-deck mentality in each

Together with their partners, RedFilo has been developing
different technologies to digitize event processes to be
employed both internally and externally. One such is project
management tracking software that allows each architect to
streamline priorities, track progress, and development of an
event.
The program has the flexibility for various conversions, such
as it can be used as a workbook to be shared with clients
during the pre-event phase and as a show book on event
execution. A Client communication has become more
efficient and achieving a higher level of accuracy of data for
dissemination.
What are your company’s future aspirations? What
strategiesareyou undertaking to achievethose goals?
As an astute business owner, Pach has outlined three business
goals. “RedFilo has adopted a three-prong approach;
Expansion, Creation and Engagement, Collaboration.”
Explainingthegoals,Pachdetailedthefollowing:
“Expansion. I have started to expand the business
geographically, with its Headquarters located in Abu Dhabi,
now have offices and partner offices in Beirut, Dubai, KSA,
Malaysia, and Singapore. This is only the start; plans are
underway to establish more offices in several other locations.
Besides expanding in various countries, I am also looking
into acquiring complementary business verticals, such as
event landscaping and event technologies, that will
enhanceor expandour currentofferings.
Creation & Engagement. One of RedFilo’s core
strengths is in event creation and implementation.
With the start of Neorun, a RedFilo sports/fun
event IP has generated tremendous responses
from the public and has seen both event
popularity growth and a rewarding ROI in
branding and revenue. I look forward to
creating more IPs that can be offered as event
solutions, elevating experiential events to
the next level, ushering in better and fresher
community engagement, both socially and
fromabusiness standpoint.
Collaboration. Not just for survival sake, more
on leveraging the core skills of each partner,
allowing each of us to do what we do best in
response to today’s competitive environment. This
will strengthen business relationships, loyalty as
partners in a consortium that will bring about
greater impact in solution offerings to the
clients.”
RedFilo Events

Creating an unforgettable experience for employees or clients is never
easy, there are so many hassles you can face while arranging an event.
Thus We Crush Events came into existence with the intent to create
custom experiences for employees or clients, while saving you from the hassle
andheadacheof theeventplanningprocess.
In aninterviewwithInsightsSuccess, JessicaCheney theCEO and
Co-founder of We Crush Events shared valuable insights regarding the
excitingjourney.
BelowistheinterviewbetweenInsights Success andJessica;
What ledto the inceptionofthe company?
I have an extensive background in hospitality and events and my partner,
Danielle Thieret, has years of sales and business development experience.
After working together at an event tech startup, we coupled our sales expertise
and event operations knowledge to form We Crush Events. When we started
our company, our focus was on driving business to venues/vendors and
supporting our corporate clients with their event planning needs. We knew
there was a need for this two sided support in the hospitality industry and we
wereveryexcitedtobringittolife!
Describe your company and its event management services which address
allthe needs ofyourcustomers.
We are a full service event planning and production company specializing in
corporate events. Our team of seasoned professionals plan and execute
meetings, oﬀ-sites, incentive trips, retreats, team outings, seasonal parties and
many more.We primarily service the Southern California area but we have also
produced events in other states and international destinations. Our hands-on
approach puts our clients at ease that their events will be taken care of fromAto
Z. In addition to providing them with exceptional service, we help them drive
ROI for client events and ensure employee engagement and retention with
internalevents.
Planning and Executing Engaging Experiences

Jessica Cheney
Jessica Cheney
CEO & Co-founder
We Crush Events

“We Crush Events creates engaging
experiences at no cost to our clients, while
lling space and booking dates with
venues and vendors.”

How do your services differ from the other companies’
offerings?
We Crush Events is the future of the corporate event planning
industry.We plan and execute engaging experiences at no cost
to our corporate clients, while filling space and booking dates
with venues & vendors. Our unique business model benefits
both sides of the event industry as we capitalize off our vendor
and venue relationships, providing them with incremental
revenueandour clientswithfullserviceeventsupport.
What are the greatest challenges faced by the event
management sectorand how arethey best dealtwith?
An event can be a very subjective experience for both the
planner and attendees. Each of our client’s has their own
individual message they are trying to get across and goals they
want to achieve. We have to align ourselves with them so that
we can best capture their brand and culture. We do that by
taking the time to really get to know our clients’ culture and
brand through their eyes. We foster an open dialogue with
them and gather feedback so that we can gauge their likes and
dislikes. This discovery process enables us to best understand
andachievetheirvision.
What technologies are you leveraging to make your
servicesmoreresourceful?
We use a graphic design platform to streamline and enhance
all of our visual content. This tool allows us to create eye
catching material that showcases everything from our sales
decks to elaborate multi-venue proposals. We live in an
aesthetic world and we use this resource as a way to transform
otherwise ordinary documents into striking and effective
presentations.
For our agreements and invoices, we integrate with software
that streamlines signatures and processes payments
electronically. It makes it easy for our clients to review and
approve their documents all in one place. Through this
interface we can also track and update the status of our
differentdealsas theymovethroughthebookingprocess.
What are your company’s future aspirations? What
strategiesareyou undertaking to achievethose goals?
Our goal from day 1 has always been to streamline our process
and grow into other cities. We see an incredible opportunity to
offer our services in all the major markets that have a high
concentration of Fortune 500 companies and a plethora of
venues and vendors. As of now, our strategy is to perfect our
recipe here, in the Southern California region, so we can
easily duplicate these efforts in other markets. Our current
focus is training our team and giving them the tools they need
to thrive and deliver a quality service to our clients. We also
actively gather feedback from our clients and vendor partners
to see how we can make our service more useful and lucrative
for them.
Give a detailed description of your influence over the
company and theindustry.
As CEO and co-founder I have strived to make our company
the best version of itself. However, that is an evolving process
as we are constantly learning and improving. I’ve been at
startups before and know that it can get overwhelming trying
to keep up with the quick growth. With WCE, I have worked
hard to instill an empowering mindset within our team and
encouraged them that growing within themselves contributes
to the company’s growth because they are each an important
piecetoourpuzzle.
Danielle and I took a leap of faith starting We Crush Events
just four years ago and in such a short time we have gotten to
work with some of the most innovative companies in the
industry. As female business owners, we feel that we are
helping to evolve the roles women can play in corporate
America. The future is female and we hope to inspire fellow
girl bosses to dig deep and keep pushing through because the
bestviewcomesafterthehardestclimb.

The 10 Most Promising Event Management Companies in 2020 April2020

The 10 Most Promising Event Management Companies in 2020 April2020

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