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RICHARD DYER: STAR
THEORY
Richard Dyer is an English academic born in 1945 who holds a
professorship in the department of film studies at kings coll...
Richard Dyer’s star theory is the idea that icons and celebrities
are made by organizations for financial gain. He believe...
Richard dyer says that the star is simply a construction and not
a real person. The star is produced through music videos,...
Another part of the star theory is that stars are created in order
to benefit from financial gain from related merchandise...
Stars represent particular social groups and point of views and
thus create certain ideologies. In turn, fans of the star ...
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Richard dyer research

  1. 1. RICHARD DYER: STAR THEORY
  2. 2. Richard Dyer is an English academic born in 1945 who holds a professorship in the department of film studies at kings college London. He specializes in cinema mainly Italian cinema, queer theory, and the relationship between entertainment and representations of race, sexuality, and gender, he was formerly a faculty member of the Film Studies Department at the University of Warwick for many years and has held a number of visiting professorships in the United Kingdom, the United States, Italy, Sweden, Denmark, and Germany. RICHARD DYER
  3. 3. Richard Dyer’s star theory is the idea that icons and celebrities are made by organizations for financial gain. He believes that stars are made to symbolize 'real people' experiencing real emotions. Stars are produced by the music industry to serve a purpose - to make money from the audience, who answer to various features of a star’s personality by buying records and becoming fans. The star theory can be separated into three sections: 1. The star as construction 2. The star as commodity 3. The star as ideology STAR THEORY
  4. 4. Richard dyer says that the star is simply a construction and not a real person. The star is produced through music videos, magazines, advertisements. For instance Miley Cyrus has recently hit the headlines with her twerking and her explicit music video of her riding on a wrecking ball naked. However, should would not do this in the privacy of her own home, therefore Miley Cyrus the person and the Miley Cyrus the star are not the same. THE STAR AS CONSTRUCTION
  5. 5. Another part of the star theory is that stars are created in order to benefit from financial gain from related merchandise such as, t-shirts and posters. Record labels produce similar stars because they know that particular patterns and trends will work to make them money. It is for this exact reason that there are so many musicians that are similar. For example, rappers such as Future and Young Thug. THE STAR AS A COMMODITY
  6. 6. Stars represent particular social groups and point of views and thus create certain ideologies. In turn, fans of the star tend to copy their styles and shares the same views as them. Take for example the fans of Skrapz (a UK urban artist). They will share the same idea as Skrapz about the streets of London, and how tough they are. THE STAR AS A IDEOLOGY

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