Radioimmunoassays (RIA) use radioactive labels to measure hormone and protein concentrations in body fluids. In 1960, Berson and Yalow developed RIA to quantify insulin levels, making it possible to detect substances that were previously unmeasurable. RIA relies on competitive binding between labeled and unlabeled antigens or antibodies, and separation of bound from unbound reagents, typically using a solid support. The amount of radioactivity bound indicates the concentration of the target substance in the test sample.