Успешная ДМ компания: как компаниям дистанционной торговли правильно посчитат...DialogMarketingDays
SPH AG is an e-commerce and consulting company founded in 1975 with around 40 employees. It focuses on e-commerce, ERP, CRM, and fulfillment solutions. The document discusses SPH's Business Intelligence platform and how it can integrate plan and as-is data, set default values, manage reporting and analysis requirements, coordinate risks with budgets, and reduce complexity. It provides examples of reports and pre-defined cubes for Microsoft Dynamics and questions frequently asked about BI platforms.
Успешная ДМ компания: как компаниям дистанционной торговли правильно посчитат...DialogMarketingDays
SPH AG is an e-commerce and consulting company founded in 1975 with around 40 employees. It focuses on e-commerce, ERP, CRM, and fulfillment solutions. The document discusses SPH's Business Intelligence platform and how it can integrate plan and as-is data, set default values, manage reporting and analysis requirements, coordinate risks with budgets, and reduce complexity. It provides examples of reports and pre-defined cubes for Microsoft Dynamics and questions frequently asked about BI platforms.
Непредвиденное и быстро меняющееся поведение клиентов в каталожной и интернет...DialogMarketingDays
The document discusses the changing customer behaviors that mail order and e-commerce companies face. It notes that customers today demand information, value, experience, service and respect, and have cross-channel expectations. The future will see more personalized service using customer data and business intelligence tools available to all companies. To succeed now, companies must focus on common sense, trust, personalization and understanding customers behind the scenes.
Интегрированное бизнес-решение от Австрийской почты для компаний каталожной т...DialogMarketingDays
The Austrian Post Group provides integrated solutions for mail order companies, including direct mail production, mail distribution, courier/parcel services, and scanning/digitalization. It has a large network across Central and Eastern Europe and provides services like printing, addressing, sorting, delivery and return processing. The Post Group aims to offer one-stop-shop solutions along the entire value chain for mail order companies in multiple countries.
Общая БД: ситуация, когда даже конкуренты выигрывают от сотрудничестваDialogMarketingDays
The document discusses the concept of cooperative databases where competitors agree to pool customer data. Being located near competitors provides advantages from access to specialized talent and suppliers. While competitors, analyzing pooled historical customer data from many companies allows for more accurate predictions of future customer behavior than any single company could achieve alone. Successful cooperative databases require companies to contribute high quality data and only share it with partners who will also provide valuable data in return. The document provides examples of cooperative databases that have formed in Germany and other countries to share customer transaction data among mail order companies.
Непредвиденное и быстро меняющееся поведение клиентов в каталожной и интернет...DialogMarketingDays
The document discusses the changing customer behaviors that mail order and e-commerce companies face. It notes that customers today demand information, value, experience, service and respect, and have cross-channel expectations. The future will see more personalized service using customer data and business intelligence tools available to all companies. To succeed now, companies must focus on common sense, trust, personalization and understanding customers behind the scenes.
Интегрированное бизнес-решение от Австрийской почты для компаний каталожной т...DialogMarketingDays
The Austrian Post Group provides integrated solutions for mail order companies, including direct mail production, mail distribution, courier/parcel services, and scanning/digitalization. It has a large network across Central and Eastern Europe and provides services like printing, addressing, sorting, delivery and return processing. The Post Group aims to offer one-stop-shop solutions along the entire value chain for mail order companies in multiple countries.
Общая БД: ситуация, когда даже конкуренты выигрывают от сотрудничестваDialogMarketingDays
The document discusses the concept of cooperative databases where competitors agree to pool customer data. Being located near competitors provides advantages from access to specialized talent and suppliers. While competitors, analyzing pooled historical customer data from many companies allows for more accurate predictions of future customer behavior than any single company could achieve alone. Successful cooperative databases require companies to contribute high quality data and only share it with partners who will also provide valuable data in return. The document provides examples of cooperative databases that have formed in Germany and other countries to share customer transaction data among mail order companies.
Он-лайн каталог – связующее звено между эмоционально оформленным печатным кат...DialogMarketingDays
mds is an agency that provides graphic design, technical, and digital services to customers. It has 3 locations across Germany and Thailand with over 200 employees. mds focuses on developing online flip page catalogs that serve as a connection between printed catalogs and e-commerce websites. These digital catalogs allow customers to interact with product information in an engaging format similar to printed catalogs and then link to online shopping. Mds provides desktop and tablet versions of these digital catalogs with navigation tools and multimedia features to enhance the user experience.