rhetorical modes

1. Rhetorical Modes
By: Angela Brutyan
Coms 104
Professor Jim Marteney

2. Rhetorical Modes:
 Ethos: Credible
 Logos: Logical
 Pathos: Emotional

3. Aristotle and Rhetorical
Modes
 Aristotle was a Greek philosopher and scientist
born in the city of Stagire, Greece.
 He wrote his famous textbook, The Rhetoric, which
outlines persuasion strategies. In his book, he
explains the difference between artistic proof and
inartistic proof for persuading others.

4. Ethos
 Argument based on character.
 Someone who has authority, someone who is likeable
or respected
 Goal is to convince people you are someone worth
listening to

5. Logos
 Means persuading by the use of reasoning
 Often uses things such as statistics
 Focuses on facts, recorded evidence, historical data
 Mentions things like studies, surveys, and research.

6. Pathos
 Persuading by appealing to the
audiences emotions
 Language choice affects the audiences
emotional response
 Can be positive and show love and
excitement
or can be negative and sound jealousy
and show hatred.

7. Pathos can play on…
 Fear
 Worry
 Sadness
 Nostalgia
 Affection

8. Using all those three…
 Will help you with persuasion.
 Will be able to change the point of
view of others.
 Will be able to motivate others to take
action.

9. Symbols
Logos- your head
Ethos- your hand
Pathos- your heart