This document discusses the RFID from Farm to Fork (F2F) project funded by the EU to demonstrate full food traceability from producer to consumer using RFID technology. The project included 12 pilots across Europe tracking various food products along the supply chain. One pilot in Slovenia demonstrated traceability of fish from farm to market to consumer within one day using RFID tags and readers. The pilot provided consumers information about the origin, age, and transport temperature of their fish. The project aims to evaluate the benefits of RFID traceability for small and medium enterprises and increase promotion of linking it to food composition data.

1. Strengthening
SME
compe00ve
advantage
through
RFID
implementa0on

2. RFID
from
Farm
to
Fork
-­‐
Facts
 Dura%on:
May
2010
to
April
2012
 Funding:
EU
(FP7)
as
part
of
the
Compe00veness
and
Innova0on
Framework
Programme
(CIP)
 Informa0on
Communica0on
Technologies
Policy
Support
Programme
(ICT-­‐PSP)
 Purpose:
prac0cally
demonstrate
Automa%c
Iden%fica%on
and
Data
Capture
and
how
sensor
technologies
can
provide
a
Return
of
Investment
to
Small
and
Medium
Enterprises
 12
pilots
demonstra0ng
full
food
traceability
from
the
producer
to
the
end-­‐consumer

3. Pilots
 Iden0fy
steps
in
the
supply
chain,
from
the
“farm”
(origin)
to
the
“fork”
(end-­‐consumer)
 Iden0fy
the
processes
in
each
step
 Determine
the
informa%on
flow
 Iden0fy
the
gaps
and
inefficiencies
 Suggest
correc%ve
ac%ons
where
beneficial
 Main
advantages:
 High
level
of
documenta%on
 Accomplishment
with
quality
and
hygiene
standards
 Availability
of
transparent
informa%on
for
end-­‐consumers

4. From
the
sea
to
a
end-­‐consumer
in
one
day
On
the
plate
ready
to
eat

5. Fish
pilot
at
Fonda.Si,
Slovenia
 Traceability
(Fish
farm
–
Logis0c
–
Fish
market)
 Automated
business
process
-­‐
RFID
system
 Informa%on
available
to
customers
 Fonda
fish
pilot
(website)
RFID label
RFID tag

6. Fish-­‐pilot:
RFID
system
implementa%on
F F
A O
R R
M K
Customer/end-­‐consumer

7. Advantages
for
the
end-­‐consumer
I
know...
 Where
fish
comes
from
(fish
farm)
 Country
of
origin
(Piran
bay,
Slovenia)
 The
age
of
the
fish
(4
years)
 It
is
fresh
–
catch
day
is
available
 What
is
the
compositon

...

8. Fish
pilot
–
Temperatures
Uncleaned
Filleted
Stored
&
transported
Packing
Prepara0on
Transport
16
Temperature
( (°C)
14
12
Temperature°C)
10
8
6
4
2
0
Time
Time

9. Traceability
data

10. Food
composi%on
data
provided
by
EuroFIR
Energy

11. Outlook
 Sustainability
plans
 System
availability
for
Small
and
Medium
enterprises
 Demonstrate
and
calculate
added-­‐value
based
on
the
pilots
 Making
benefits
tangible
to
new
costumer
groups
 Engage
with
stakeholders
and
learn
their
wants
and
needs
 Increase
and
promote
link
to
food
composi%on
data
as
addi0onal
value
to
the
F2F
traceability
system

12. Acknowledgements
 RFID-­‐F2F
project
and
partners
 Prof
Mira
Trebar,
University
of
Ljubljana,
Slovenia
 Piero
Fillipin,
Innova0on
Centre,
University
of
Wolwerhampton,
UK
 Marco
BaUstella,
Treviso
Tecnologia,
Italy
 Ins0tute
of
Food
Research,
UK
 TTZ
Bremerhaven,
Germany
 FoodCon,
Belgium