The document provides an overview of the history and major artists of West Coast, Southern, and East Coast rap. It discusses pioneers of West Coast rap like N.W.A. and Tupac Shakur. Dr. Dre introduced G-Funk with his album "The Chronic" in 1992. Snoop Dogg popularized the phrase suffix "-izzle" and was associated with Dr. Dre and Tupac. Eminem originally came from Detroit but had a West Coast style. Southern rap was pioneered by Scarface and Geto Boys and includes styles like crunk and snap. Artists mentioned include Lil Wayne, T.I., and Ludacris. East Coast rap began in the Bronx and was
Larry Page and Sergey Brin founded Google in 1996 while developing a search engine called BackRub at Stanford University that analyzed relationships between websites and search terms. Google gained popularity through word-of-mouth and funding, becoming a public company in 2004. It grew from one California office in 1999 to multiple offices by 2003, making money through pay-per-click ads, and expanded through acquiring companies like YouTube and partnerships with organizations like NASA and AOL.
Modulation of theta phase sync during a recognition memory taskKyongsik Yun
1) The study examined changes in theta phase synchronization across the brain during a recognition memory task using electroencephalography.
2) They found that theta phase synchronization was stronger between the frontal and left parietal areas during correct recognition of previously viewed objects compared to identifying new objects.
3) Specifically, theta phase synchronization between these regions increased from 400-1100ms after stimulus onset for recognized objects, suggesting recognition memory involves interaction between the frontal and left parietal cortices mediated by theta phase synchronization.
RTB presentation by Marcel Vašš / ETARGET CEOEtarget
This document discusses retargeting and real-time bidding (RTB) for digital advertising. It begins with an overview of retargeting and the importance of using a media mix of pay-per-click (PPC), display, and retargeting advertising. It then discusses how to approach retargeting using a "buying circle" approach of introducing, building trust, reminding, and converting customers over 21 days using a full media mix. The document also covers RTB basics, how RTB works through demand and supply-side platforms in real-time auctions, campaign strategies, pricing, targeting options, an RTB case study in Slovakia, and European and CEE market predictions for RTB growth. It
The document provides an overview of the history and major artists of West Coast, Southern, and East Coast rap. It discusses pioneers of West Coast rap like N.W.A. and Tupac Shakur. Dr. Dre introduced G-Funk with his album "The Chronic" in 1992. Snoop Dogg popularized the phrase suffix "-izzle" and was associated with Dr. Dre and Tupac. Eminem originally came from Detroit but had a West Coast style. Southern rap was pioneered by Scarface and Geto Boys and includes styles like crunk and snap. Artists mentioned include Lil Wayne, T.I., and Ludacris. East Coast rap began in the Bronx and was
Larry Page and Sergey Brin founded Google in 1996 while developing a search engine called BackRub at Stanford University that analyzed relationships between websites and search terms. Google gained popularity through word-of-mouth and funding, becoming a public company in 2004. It grew from one California office in 1999 to multiple offices by 2003, making money through pay-per-click ads, and expanded through acquiring companies like YouTube and partnerships with organizations like NASA and AOL.
Modulation of theta phase sync during a recognition memory taskKyongsik Yun
1) The study examined changes in theta phase synchronization across the brain during a recognition memory task using electroencephalography.
2) They found that theta phase synchronization was stronger between the frontal and left parietal areas during correct recognition of previously viewed objects compared to identifying new objects.
3) Specifically, theta phase synchronization between these regions increased from 400-1100ms after stimulus onset for recognized objects, suggesting recognition memory involves interaction between the frontal and left parietal cortices mediated by theta phase synchronization.
RTB presentation by Marcel Vašš / ETARGET CEOEtarget
This document discusses retargeting and real-time bidding (RTB) for digital advertising. It begins with an overview of retargeting and the importance of using a media mix of pay-per-click (PPC), display, and retargeting advertising. It then discusses how to approach retargeting using a "buying circle" approach of introducing, building trust, reminding, and converting customers over 21 days using a full media mix. The document also covers RTB basics, how RTB works through demand and supply-side platforms in real-time auctions, campaign strategies, pricing, targeting options, an RTB case study in Slovakia, and European and CEE market predictions for RTB growth. It
Online advertising of small and medium businesses in Cee regionEtarget
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Tatrabanka used eTarget's Premium Facebook Ad format Logout Experience. Over two 1-day campaigns, the first reached 1.99 million impressions with a 1.6% click-through rate, generating over 3,000 clicks. The second reached 1.97 million impressions with a 0.4% click-through rate, generating under 250 clicks. The ad format allowed clicks on various elements like cover photos and profile pictures. For more information on eTarget's products, contact Matej Kolarovsky.
This document summarizes the mobile advertising capabilities of eTarget, including precise targeting across many European countries, the largest mobile platform worldwide, choosing from various site channels, and options for geographical, behavioral, contextual, and retargeting. It provides technical specifications for standard mobile banners and contact information.
This document summarizes an advertising company's retargeting and display advertising solutions. It explains that most website visitors leave without converting and that retargeting can remind these visitors of a brand by showing them banners on other sites. It describes how the solution works by segmenting visitors, customizing banners, and serving ads across a large network of websites. The company also offers a Facebook retargeting product to generate more conversions by reaching visitors directly on Facebook. Contact details are provided for those interested in the products.
This document discusses Facebook advertising formats available through eTarget, including Logout Experience ads displayed when a user logs out of Facebook, Sponsored Stories that allow friends to spread word of a brand, Sponsored Search Results for driving app installs and discovery, and Mobile App Install ads. Case studies show successful results for Logout Experience ads in increasing reach and video views. Contact information is provided to inquire about products.
This document discusses return on investment (ROI) measurement and calculation for marketers. It explains that ROI is calculated as profit divided by investment. It also discusses factors that influence ROI methodology, such as business size, product uniqueness, and purchasing complexity. The document outlines four types of sales processes and their measurement challenges from last click sales to multi-channel customer journeys. It provides tips on metrics, testing, and tools to measure ROI and concludes that the total ROI is the sum of partial ROIs when measured smartly.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Synergy of outdoor formats and contextual PPCEtarget
The document discusses the importance of renewable energy sources like solar and wind power. It notes that while these sources were once too expensive, technological improvements have made them cost competitive with traditional fossil fuels. The document concludes by arguing governments should support renewable energy to address both environmental concerns and energy independence.
Basic info about Etarget - Leading PPC network in CEEEtarget
Etarget is a leading pay-per-click advertising network operating in 9 Central and Eastern European countries. It has over 20,000 customers and has been in business since 2002. Etarget displays ads on over 6,000 websites and allows advertisers to manage campaigns 24/7 through its online system. Advertisers only pay for interested prospects, not impressions. Etarget offers retargeting, anti-retargeting, and automatic campaign generation through RSS feeds to help advertisers acquire new customers.
Online advertising of small and medium businesses in Cee regionEtarget
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Tatrabanka used eTarget's Premium Facebook Ad format Logout Experience. Over two 1-day campaigns, the first reached 1.99 million impressions with a 1.6% click-through rate, generating over 3,000 clicks. The second reached 1.97 million impressions with a 0.4% click-through rate, generating under 250 clicks. The ad format allowed clicks on various elements like cover photos and profile pictures. For more information on eTarget's products, contact Matej Kolarovsky.
This document summarizes the mobile advertising capabilities of eTarget, including precise targeting across many European countries, the largest mobile platform worldwide, choosing from various site channels, and options for geographical, behavioral, contextual, and retargeting. It provides technical specifications for standard mobile banners and contact information.
This document summarizes an advertising company's retargeting and display advertising solutions. It explains that most website visitors leave without converting and that retargeting can remind these visitors of a brand by showing them banners on other sites. It describes how the solution works by segmenting visitors, customizing banners, and serving ads across a large network of websites. The company also offers a Facebook retargeting product to generate more conversions by reaching visitors directly on Facebook. Contact details are provided for those interested in the products.
This document discusses Facebook advertising formats available through eTarget, including Logout Experience ads displayed when a user logs out of Facebook, Sponsored Stories that allow friends to spread word of a brand, Sponsored Search Results for driving app installs and discovery, and Mobile App Install ads. Case studies show successful results for Logout Experience ads in increasing reach and video views. Contact information is provided to inquire about products.
This document discusses return on investment (ROI) measurement and calculation for marketers. It explains that ROI is calculated as profit divided by investment. It also discusses factors that influence ROI methodology, such as business size, product uniqueness, and purchasing complexity. The document outlines four types of sales processes and their measurement challenges from last click sales to multi-channel customer journeys. It provides tips on metrics, testing, and tools to measure ROI and concludes that the total ROI is the sum of partial ROIs when measured smartly.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Synergy of outdoor formats and contextual PPCEtarget
The document discusses the importance of renewable energy sources like solar and wind power. It notes that while these sources were once too expensive, technological improvements have made them cost competitive with traditional fossil fuels. The document concludes by arguing governments should support renewable energy to address both environmental concerns and energy independence.
Basic info about Etarget - Leading PPC network in CEEEtarget
Etarget is a leading pay-per-click advertising network operating in 9 Central and Eastern European countries. It has over 20,000 customers and has been in business since 2002. Etarget displays ads on over 6,000 websites and allows advertisers to manage campaigns 24/7 through its online system. Advertisers only pay for interested prospects, not impressions. Etarget offers retargeting, anti-retargeting, and automatic campaign generation through RSS feeds to help advertisers acquire new customers.
1. info@etarget.ro
Rezultatele chestionarului
„Ce măsuri iau ceilalŃi împotriva crizei?“
întrebarea 1:
SimŃiŃi consecinŃele crizei globale în domeniul afacerii dvs.? Ce
fel de?
Pozitv: criza ne-a ajutat, afacerea
Foarte negativ: criza noastră este în creştere.
ne-a afectat foarte tare, 12 %
luptăm pentru a 28 %
supravieŃui. 23 %
Neutru: avem rezultate
identice cu anii precedenŃi.
37 %
Negativ: am semnalat un interes
scăzut pentru produsele noastre.
întrebarea 2:
Cum aŃi reacŃionat la criză din prisma reclamei?
Am mărit bugetul pentru reclamă şi
Am oprit toate activităŃile profităm de această situaŃie pentru a
de reclamă şi ne bazăm ne îmbunătăŃi
doar pe clienŃii existenŃi. 21 % poziŃia pe piaŃă.
27 %
Am restrâns
SubstanŃial 27 %
bugetul pentru 25 % Totul a rămas la
reclamă şi sperăm acelaşi nivel ca în trecut.
ca, afacerea se va remedia de la sine.
2. info@etarget.ro
întrebarea 3:
S-a schimbat în ultima vreme poziŃia dvs. faŃă de reclamă?
Da, în totalitate; reacŃia
Am oprit cheltuielile noatră la criză a fost
pentru reclamă. reevaluarea metodelor
Nu, din formatele de folosite până acum
reclamă pe care le-am 18 % 23 % legate de
folosit dinainte folosim folosirea
în special reclamei.
pe acelea 12 %
care ne-au
adus rezultatele
cele mai bune.
20 % 27 %
Nu; folosim aceleaşi Da, parŃial; datorită
metode ca în trecut. crizei încercăm şi alte metode.
întrebarea 4:
Ce metode de reclamă aŃi folosit în ultimele 6 luni?
37 %
4%
6%
21 %
1%
18 %
13 %
nici o formă de reclamă
reclama outdoor
altă formă de reclamă
tipografie
reclama pe internet
televiziune
radio
23 %
20 %
34 %
14 %
3. info@etarget.ro
întrebarea 5:
Cum vedeŃi dezvoltarea firmei dvs. în urmatoarele 6 luni?
Criza va fi mult mai
gravă. Aşteptăm
îmbunătăŃiri
11 % majore.
Deja am atins răul
23 %
cel mai mare,
însă nu credem 17 %
într-o remediere
imediată.
49 %
SituaŃia se va
ameliora treptat.
NOTĂ:
Sondajul a fost efectuat de către compania ETARGET pentru nevoile interne. ColecŃionarea
datelor a avut loc în luna septembrie 2009. Cei chestionaŃi sunt clienŃii ETARGET.