From September 26 – 27, 2013, we.CONECT invited an international audience of SLM and SAM professionals, team leaders and license managers from the following departments: Business Development, Corporate Purchasing, Procurement & Corporate Services and Asset and License Management to the Software Asset Management Strategies Europe 2013 conference in Berlin.

1. Review – Software Asset Management Strategies Europe 2013
Implementation of an enterprise-wide SLM and SAM | Cost-saving, risk-reducing and demandoriented SAM in practice | Virtualization, Enterprise Mobility, Cloud Computing, SaaS | License
models and strategies under scrutiny | SLM and SAM in dynamic business environments
26th – 27th September 2014 | MARITIM proArte Hotel | Berlin | Germany
“The first conference that is really interactive.”
Michael Baumann, DHL Management Schweiz AG
From September 26 – 27, 2013, we.CONECT invited an international audience of SLM and SAM
professionals, team leaders and license managers from the following departments: Business
Development, Corporate Purchasing, Procurement & Corporate Services and Asset and License
Management to the Software Asset Management Strategies Europe 2013 conference in Berlin.
More than 100 attendees gathered to discuss current challenges, new approaches and future trends in
the field of software asset management strategies. Participants, speakers and business partners took
part in a highly interactive conference and used the opportunity to discuss experiences, to network,
benchmark and exchange ideas and best practices.
In 2013, the SAMS Europe Award 2013 was given to outstanding SAM and SLM projects and
innovations from companies all around the world. The winners were Deutsche Post DHL and its
project Group Wide License Management, HCL Technologies with the implementation of Software
Asset Management across HCL and Century Link and the application CenturyLink Qwest Merger.
SAM Strategies Europe 2013 has become the leading conference for strategic approaches and
challenges to the management of software asset & license management.
“Best SAM Conference on the market.”
Peter Hintermann, Nestlé S.A.
Review of the SAMS 2013:
 More than 100 participants from 70 companies from all over Europe, Asia and the USA
discussed future challenges and latest approaches in the area of software asset management
strategies.
 20+ high level case studies were presented by companies such as Anheuser-Busch InBev
N.V., DHL Supply Chain, Coca-Cola India Ltd., Maersk Line IT, BP, Agfa-Gevaert, Novartis
International AG, Tata Communications Limited, DHL Supply Chain, Continental AG, Maersk
Line IT and many, many more…
 This conference was rated with an average of 1,5 by 78% of the participants. Where 1 stands
for the highest and 5 the lowest.
 The conference offered 6 World Cafés and 6 Challenge Your Peers Roundtables, a
wonderful evening reception and 2 eventful Icebreaker Sessions the evening before the
conference.
Please find more detailed information, articles and interviews in our Media Center including the
graphic recording or subscribe to our exclusive USB Conference Doc Pack here.
“Well organized conference with contact to be improved.”
Patrick Hache, ArcelorMittal IT Supply
More than 20 presentations and keynotes
Inspiring discussions and presentations regarding the core issues of the conference, including license
management, license models & strategies, SLM & SAM fulfilled the participants’ expectations.
Throughout the two conference days, interesting case studies were presented and fruitful discussions
took place. The exchange of ideas between participants, speakers and business partners was
animated and encouraged through different kinds of sessions (e.g. World Cafés and Challenge Your
Peers Roundtables). The conference aimed to engage all participants in active discussion and debate
- and this goal was notably achieved.

2. Overview of the topics:
 Game Changer: License Management and Software Metering
 Strategies & Processes: Software Asset Management and IT-based enterprise SLM
 IT Audits and Legal Background: Compliant and Efficient Management and Reporting of
Software Licenses
 Tools & Systems: Benefits and Risks of using Open Source, Used Software and Global
Software Pooling
For more details regarding our exclusive speaker panel, full project descriptions and networking
opportunities, please visit our Software Asset Management Strategies 2013 – conference website:
http://sams-europe2013.we-conect.com
“Excellent event to share practices with each other in a very comfortable way.
It was an excellent event with lots of possibility for networking. “
Lajos Molnar, Anheuser-Busch InBev N.V.
In retrospect, the Software Asset Management Strategies 2013 featured a very interesting,
diversified and highly interactive networking platform for leading managers in the field of SAM and
SLM strategies from all over the world.
“we.CONECT makes SAM funky.”
Wiebke Begere, iQuate, Inc.
we.CONECT would like to thank the team, participants, speakers, business partners and media
partners for a very successful annual forum 2013.
What is coming up in 2014?
SAMS Europe 2014
18th – 19th September 2014 | MARITIM proArte Hotel | Berlin | Germany
You may also be interested in the German-speaking
SAMS 2014
Bedarfsgerechte Lizenzmodelle und -systeme | Beschaffungsprozesse und Lizenzstrategien auf dem
Prüfstand | Neueste Technologien und deren Einfluss auf das Lizenzmanagement | Transparentes
SAM in der Praxis
24th – 25th February 2014 | KOSMOS Hotel | Berlin | Germany | http://sams2014.weconect.com
For any further questions, comments or ideas feel free to contact us at any time:
Nicole Steuer
Marketing Development Manager
we.CONECT Global Leaders GmbH
Phone: +49 (0)30 52 10 70 3 - 81 | Fax: +49 (0)30 52 10 70 3 - 30
Email: nicole.steuer@we-conect.com
www.we-conect.com

3. Impressions of 2013