SlideShare a Scribd company logo
review on
2015
ULTIMATE
GUIDE FOR
BRANDING
DESIGN
articles
alwi kosasih
by
Overview
this articles were taken from
Magenta Design+ Advertising Agency
subscriptions dated 15th Oct, 2015.
This article chosen to be reviewed because it
gives a handiful guide about design changes in
digital era, which can be a learning for myself,
as an editor.
Value of Design
Business owner and marketers over
the value of design are now
convinced that spending on design
can make a real returns.
Value of Design
The UK Design Council & Arts and
Humanities Design Council discovered
that every £1 spent on good design
can make £20 revenue returns and £4
increased profits.
Form
Vs.
Function
Transition over intact functioned parts
into more simplified design are the main
focus of design in many industries to
revolutionized form over function.
Form
Vs.
Function
Minimalistic approach can be seen in
Apple and IKEA products, which stack off
the functionality and formed sophistication
on simply designed products.
The Why on Design.
The Why on Design.are you designing?
Better looks.
To tackle a problem.
To tackle a problem.
For example, minimalism in web design is becoming
a popularized trend as people face information
overload and are browsing the web for quick and
easy answers to their questions.
2015
Design
Trends
2015
Design
Trends
Masonry
There is no fixed height rows or
columns, the purpose is to
optimize the use of space
2015
Design
Trends
Flat
The flat design features a much
more simplified, classically digital
aesthetic and user-centric
approach to simplify the user
experience rather than the
aesthetic experience.
2015
Design
Trends
Gradient & Layer
Subtle gradients, layers, and
animation are still used in hopes
of keeping a sense of the tangible
world.
Print
always
influenced
by
web
Many of the concepts that
are being used in web
design will be seen more in
print as our personas
“default” to digital viewing of
printable media on mobile
devices and pcs.
Conclusion
Design are important aspect of media, yet it
dynamically changing. Trends of design will
always changing due advancement of
technology, and its problem-solving needs.

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Review on Magenta Advertising's 2015 Ultimate Guide for Branding Design