Denave’s end-to-end program management model generated over $1.6M in revenue within 3 months.

1. Denave’send-to-endprogram
managementmodelgeneratedover
$1.6Minrevenuewithin3months
REVENUEMAXIMIZATION
CLIENT
Globalleaderinthetechnologyindustry
BUSINESSOBJECTIVE
Tomovefroma“directresourcemanagement&fundutilization”modelto“Payper
performanceinvestment”model.Themodeltofollowprocessstandardizationinthe
marketinsyncwiththetargetedgeographyandcompetelandscape
THECHALLENGETHECHALLENGE
Program Management-Utilizationoftheprojectfundstoemploycontingentstaff
irrespectiveoftheprojectsuccessstatus
CustomerContactability–Extremedataprivacysensitivemarketrendering
inaccuratecustomerprofiling.Exorbitantcostinvolvedinseekingcustomerprofiling
serviceswithnosuccessguarantee.
CCoverageatScale–Challengesincustomerprofilingimpactingthecustomer
engagementrate
DatabaseCleansing&Centralization–De-centralizeddatabasesresultingin
multipleenginesandcampaignsengagingthesameaccounts.
RevenueClaim Duplicity–Multiplecampaigns/projectsclaimingthesamerevenue
duetodataduplicity–leadingtothereducedROI
CentCentralizedReporting&BusinessIntelligence–Unavailabilityofanyformal
performanceandrevenueattainmentreports.
PipelineCreation&Management–Visiblepipelineandanticipatedrevenuewas
almostnegligible.
THEDENAVEEDGE
EndEndtoendprogram management–Denaveextendedmanpowerassistancein
hiring,traininganddeployingstafffortheentirecampaign.Also,pavedwayfor
integratingDenaveprocessesintheclient’sinfrastructuretodriveasuccessful
campaigninthenewFiscalYear.
CustomerContactability&Coverageatscale–Aninhouse12-memberprofiling
teamwassetuptoprofilecustomerdatainaccordancewithclient’sPrivacyGuidelines.
Accurateprofilingresultedinanincreaseincustomercontactabilityby50%.
DatabaseCleansing&DatabaseCleansing&RevenueDuplicity–Denave’sproprietarydatabasecleansing
toolsandservicesweredeployedtocreateacentraldatarepositorythathelped
increasingtheROIfortheclientandensuredproperfundusageinotherproductive
channels.
CentCentralizedReporting&BusinessIntelligence–Programperformance&revenue
reportingmadeavailableincurateddashboardfiles,specifictotheclient’sneedsin
bothonlineandofflineformats.Integratedrevenuereportingtoolsintheengagement
processforperformancereviewbycountryStakeholders&Regional&Globalhead
offices.
PROGRAMREACH
SouthKorea
THERESUTHERESULT
USD1.6millionofrevenuegeneratedwithinthe1stquarterofthepilotcampaign.
45000accountscleanedandaddedtothecentralrepository.
7000+accountsprofiledandreadyforengagementinthenewfiscalyear.

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