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SMB Penetration
1.
Denaveenablesstrongholdin mid-marketsegment;generatesUSD10 millionworthofPCleads SMBPENETRATION CLIENT OneofthelargestglobalPCvendor BUSINESSOBJECTIVE Toimprovecustomerbaseinthemid-marketsegment,specifically: Demandgenerationintheorganizationswithemployeestrengthbetween100-1000 ZeZerodownontheminimumrequirementof10PC/Notebooktobepurchasedin6 monthsbyatleast100SMBorganisations THECHALLENGE Lackofcustomerbaseintherequiredsegment Lackofinternalbandwidthforincreasingthecustomerbasewithinastipulatedtime frame THEDENAVEEDGE DenDenave’sproprietarywhitespacediscoveryandrobustdatabasemanagementtools ensuredacquisitionofpotentialcustomersthatmatchedclient’srequirements Denave’sdemandgenerationengineensuredconsistentflowofsignificantnumberof BANTqualifiedleadsthathelpedclientachieveitsbusinessobjective PROGRAMREACH Taiwan,Indonesia,Philippines,Thailand,Malaysia THERESULT GeneGeneratedUSD10MillionworthofPCleadswithsaleof19,000unitsof PC/Notebooks. OverhauledtheNewcustomeracquisitionnumbersandincreasedthecustomerbase inthemid-marketsegmentwhileensuringanewsetofcustomersforfuture ©Denave2018 India|UK |Malaysia|Singapore
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