See the latest NFL pitch as we try to understand how we capture the hearts and minds of NFL fans all over the UK, build communities, increase fan engagement via events shown within pubs and bars.

1. evvntevvnt
evvnt
Local events grow fan communities
“Transforming the future of events”
2016

2. evvntevvnt
Effective Event
marketing from a single submission
creating the perfect event ad campaign
by distributing to thousands of media
publishers, search engines, mobile, email,
SMS & social channels
Solution for sporting events
What we do - Submit once, submit everywhere
¤ Event submission
¤ Huge time saver
¤ Automatically broadcast
¤ 5000+ media channels
¤ 60% live within 72hrs
¤ Genre & location targeting
¤ Event listing, mobile & search
¤ 40m+ audience per month
¤ Instant reporting & clear ROI
¤ Drives ticket sales
¤ Fans find events, fills venues
$3m technology investment

3. evvntevvnt
• We are seeing major chains
throughout the UK
leveraging NFL games to
create pre and live match
events to attract NFL fans to
their venues.
• NFL to directly ‘enable’ all
venues showing an NFL
game to actively promote it
at a local level via evvnt
• Increase NFL match
awareness to grow fans.
NFL event submissions
Major chains active in submitting events
Replicating best practice & existing activities

4. evvntevvnt
• Every NFL match and venue
creates a unique event
submission in our system.
• We broadcast and publish
each event to 40+ event
listing states in a click.
• Each event submission
comes with a unique
performance report tracking
fan interest & bookings.
• Accessible information
quickly
Event marketing & distribution
Targeting local fans looking for events in their local communities
Event reporting per event supplied to each venue

5. evvntevvnt
• Each unique site has it’s
own local, national and
social audience.
• Aggregated together the
total audience reach
ensures the event is highly
visible on those sites.
• Placing local content on
local sites give you
awesome local search
results on Google by
keywords, category &
venue information.
5000+ Event Listing Sites Globally
40m+ audiences looking for events, 40k locally, 25% mobile
Be where fans are already looking for events

6. evvntevvnt
• 86% of event consumers start
their event journey at
Google.
• Multi site event submissions
create 30% & 70% first page
indexing for the event on
major search engines within
14 days.
• NFL match awareness at a
local level in the UK is
currently zero, fans find it
hard to find information.
Google search indexing
Organic local events indexing
1000 venues x 40 event listing sites = 40k pages live per event

7. evvntevvnt
1. Agency led - Campaign working with the NFL to
create a game schedule that can be supplied to
venues throughout London & the UK.
2. Email - Click and go event promotion to 40 event
listing sites offered to all venues showing NFL
games.
3. Freemium - event marketing for all venues with
options to upgrade to premium services
4. Full reporting - across the listing network and
social media.
Proposal
Activate local venues who are showing NFL games
Event Marketing

8. evvntevvnt
Peter Arch
CEO Challenger Sports
“evvnt has helped us
target specific
geographical areas with
well placed listings”
Steven Oesterreich,
Ark Group Asia-Pacific
“We are seeing a clear
return on investment and
quantifiable results from
evvnt”
James Wight
Global Marketing Director IQPC
“evvnt was our number
one choice for creating
buzz around our
conferences”
Carolyn Johnson
Welcome to Harlem
”This is 1 of the best system to
post too numerous websites
hands down. Very user
friendly”
Stephano Ise
Manager at Source Below
“Great service, saves time
and money.
Well recommended.
5 Star”
David Elphick
Sales and Marketing Director
“Since engaging evvnt for
our four Jongleurs Comedy
Clubs, we have seen a huge
increase in ticket sales”
Aimee Ricca
SMPTE Conference
“evvnt has become a critical
element in our marketing mix
& we will use it for every
event we hold”
Dave Willey
Manager at Inventive Leisure
“By using evvnt we
managed to achieve
much greater reach for
our event digitally”
Steven Thomas,
General Manager of WOW247
“By partnering with evvnt we
can now offer an unrivaled
integrated event marketing
package that is low-cost
and delivers results”
Partner & Customer feedback
Success in the market