My slide presentation is about my Christian based t-shirt business.

1. Christian BasedT-Shirts

2. •What I found during the interviewing:
•Difficulty finding t-shirts that having
Christian based pictures or wordings that
weren’t offensive or derogatory.
•Very expensive to purchase if found
•Cannot customize them on their own
Target Customer Pain Point

3. Mission – Provide comfortable Christian-based
clothing
Vision – to provide clothing for the Christian
communities state-wide which reveals messages
that speak to a lost and dying world
Strategy – Use quality products, creative ideas, and
innovative marketing ideas
Values – Staying true to the Christian faith
Solution- Strategic Solution
Quadrant

4. • State of Florida – Population – 19,317,568
• Christians in Baptist and Methodist churches within the
state of Florida
• There are 483 Methodist congregations in Florida with
115,756 attending members.
• There are 103 Baptist congregations in Florida with
29,816 attending members.
• There are quarterly conventions which are usually held
at sponsoring churches and the yearly conventions (big
crowds) are held at convention centers or large
churches.
Target Markets

5. DATE TIME NEED PITCH OUTCOME
9/8 PM –
Pastor
Wade
2:45
p.m.
after
church
Wants 25 t-shirts
that entire
attending group
can wear 2nd to
last day of
convention
Provided an images of
what t-shirts could look
like.
Sale was made 9/18
with partial down
payment.
9/13
Deb
Co-
worker/Su
nday
school
teacher
7 p.m. Looking for child
sized shirts in 3
colors for field
trip during
Thanksgiving
Vacation
Supplied samples of 3
child like colors and 2
designs relating to
children
Sale was made with
complete payment for
shirts.Congregation
member stepped and
sponsored the
Children’s Church 9/16
Steps in DEMO

6. Competitor Location Strengths Weaknesses
Pirate Printing St. Petersburg, FL Provides
“vectorizing”
imaging, screen
printing and other
printing
technologies.
Take a few weeks
to finish a job and
is not always
reachable by
telephone.
Whitehouse
Printing
Clearwater, FL Been in business
for several years
and has large
customer base.
Uses other
technology other
than screen
printing. Does not
provide vector
imaging.
Does not provide
vector printing.
The Competition

7. Smart Marketing MarketingTools
• Personal selling/Face to Face at
church oriented functions
• Social Media such as Facebook
or Instagram
• Buzz Marketing/Word of
mouth
• Attend at least 5-6 church
functions within the next 6
month (1 in a months time)
• Attend next church garage
sales or swaps meets
• Sell to at least 10 customers
during the church events
• Have at least 2 sets of t-shirts
made from company ideas
after feedback from previous
customers
• Obtain customer feedback via
email by at least 25% of
customers within the first 30
days of purchase.

8. Critical Process Steps
Influence new
customers
Facebook Provides samples Attend shopping
events/venues
Encourage word of
mouth by
friends/family
Schedule
Meetings
Receive request for
meeting
What would the
customers like?
Confirm meeting date
& time on phone and
email
Have meeting –
provide sketch of
product in person/by
email
Payment
Options
Inform of deposit
needed or acceptance
of full payment
Provide product for
client/complete
payment of prosuct
Have product ready
on time/early in case
customers want more
or something
different
Value Chain Processes

9. Critical
Processes
Steps
Customer
Feedback
F/U with
client asking
for feedback
by email
Value Chain Processes

10. Team & Delegation
Artist Shirt Presser Purchaser/Accountant Sales/Marketing
Patrick Miller Daniel Nealy Sr. Rachel Miller Daniel Nealy Sr.
Tyiesha McAffee

11. T-Shirts, sweatshirts, and hoodies –
• T-shirts ( add $1 for premium brand t-shirt ) - $2
• Sweatshirts (add $1.50 for premium brand) - $4
• Hoodies ( add $1.50 for premium brand) - $5
 Artwork &Wording
• With wording only on one side – $3
• With wording on both sides – $5
• With wording on one side & custom art work on the other side – $7
• With artwork only -$8
Revenue Model

12. Revenue $434
Expenses/Operating Cost $250
Net Profit $184
Income Statement

13. Cash Flow Statement
Cash In from Customers $434
Cash Out for Supplies/Good will $175
Taxes $100
Net Cash $159

14. Balance Sheet – Projected
Assets
Current Assets
Cash in bank $ 1,343 $ 5,000
Accounts receivable 434 2,387
Inventory 545 1,226
Prepaid expenses 100
Total Current Assets $ 2,422 $ 8,613
Fixed Assets
Machinery & equipment $ 1,500 $ 3,000
Total Fixed Assets (net of depreciation) $ 1,500 $ 3,000
Other Assets
Goodwill 125 500
Total Other Assets $ - $ 500
TOTAL Assets $ 3,922 $ 12,113
Liabilities and Equity
Current Liabilities
Accounts payable $ 747 $ 1,200
Total Current Liabilities $ 747 $ 1,200
Total Liabilities $ 747 $ 1,200
Owners' Equity
Total Owners' Equity $ - $ -
Total Liabilities & Equity $ 747 $ 1,200

15. • Fundraisers
• Childrens Church
• Conventions
• Sunday School
• Community Service
• Senior Homes
• Hospice
Giving Back to the Community