SlideShare a Scribd company logo
RevBoss builds sales and marketing
engines for B2B / SaaS companies.
Company Profile
Founded December 2013.
SaaS sales development and sales/marketing consulting.
Experienced leadership -- Bronto, Argyle Social, Blockdot.
Based in Durham, NC @ American Underground.
TRUSTED BY GREAT CLIENTS
What We Do
Sales Development
Our core offering is an outsourced sales development
service. Instead of hiring a full-time SDR, our clients
outsource sales development to RevBoss.
Customer Development
Our early-stage clients rely on RevBoss to generate
conversations with target prospects to accelerate market
feedback, product development, and launch.
Lead Generation
Our primary objective is to set sales/demo appointments
with targeted prospects. We focus on lead gen process,
our clients focus on relationships and selling.
Social Selling
We make use of social media platforms like LinkedIn and
Twitter to gather prospect data, conduct outreach, and
drive engagement with targeted advertising.
Onboarding
We walk all of our clients
through a detailed,
consultative on-boarding
process.
Build Out
We take care of list
development and will install
our process and reporting in
your CRM/ESP environment.
Outreach
We cultivate sales
conversations using a variety
of strategies, channels, and
touches. We’ll test, learn, and
optimize as we go.
Results
We share results with 100%
transparency and candor. You
have conversations with great
prospects that turn into great
customers.
Process Overview
Painless, Predictable Results
Early-Stage SaaS Company, TSF Graduate
● Small sales team, targeted market.
● High volume prospecting, 3k+ in <3 months.
● Slow start -- 6 MQLs in month 1.
● Test and learn drove 21 MQLs in month 2.
● $125 per MQL
Mid-Stage SaaS Company
● All inbound team, never tried outbound.
● End-to-end outbound process build.
● Filled pipe for 3 sales reps.
● 38 MQLs, 12 SQLs, 5 wins in 3 month pilot.
● 240% 3-month ROI and still going.
Mid-Stage SaaS, YC Graduate
● Growing, tapped sales team.
● Accelerated new product launch to new market.
● Targeted senior execs, validated new messaging.
● 2X ROI in Month 1 and still rolling.
● Ramped engagement to include new segment.
Early-Stage SaaS Company
● Developer-heavy team, no dedicated sales.
● Full-service list, messaging, process development.
● Ad hoc sales guidance, market development.
● Meetings booked with execs @ Disney, GE, Oracle.
● $233 per MQL for 6-figure ACV offering.
Example Engagements
B2B / SaaS Product Lead Gen
Mid-market SaaS products are our bread and butter. We have a
proven process that generates predictable results and fills the top of
the sales funnel.
Strategic Services Companies
We love working with services companies -- agencies, dev shops, etc.
We tailor our approach to focus on high-touch outreach, usually be
assigning a dedicated resource to the account, in order to help our
services clients begin new business relationships.
New Product, New Market
Instead of distracting your core team with a new market/product
experiment, work with RevBoss to quickly churn up conversations
with target prospects and accelerate the learning, launch process.
Dumpster Diving
Enlist RevBoss to work through your backlog of old leads, free trials,
and event contacts. We’ll dig through the garbage to find the good
stuff and pass it along to your sales team.
Our Sales Development Philosophy
List quality and velocity are top priorities.
Email and social first, calls when necessary.
Small cohorts -- test, learn, and optimize.
Curiosity and engagement get results, “selling” doesn’t.
Focus on the process, let the results happen.
100% candor and transparency, 100% of the time.
Executives in every engagement.
Example Consulting Engagements
CloudFactory -- 3 month engagement
● Sales and marketing consultant, ~100 hour engagement.
● Developed framework for defining, entering new segments.
● Defined testing strategy for outbound sales process.
● Built v1 CRM and marketing automation process.
● $480k in pipeline value developed.
UserVoice -- 18 months and counting
● Fractional VP Sales @ 10 to 30 hours per month.
● Installed Salesforce, Pardot, Conga, and other processes.
● Defined and manage sales compensation program.
● Provide ad hoc advisory for sales staffing, process, strategy.
● Consult team driving 7 figures in annual sales revenue.
Let’s have a chat.
Eric Boggs | Founder, President | eric@revboss.com | 919.360.0238

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RevBoss Overview -- Sales Development Software & Services

  • 1. RevBoss builds sales and marketing engines for B2B / SaaS companies.
  • 2. Company Profile Founded December 2013. SaaS sales development and sales/marketing consulting. Experienced leadership -- Bronto, Argyle Social, Blockdot. Based in Durham, NC @ American Underground. TRUSTED BY GREAT CLIENTS
  • 3. What We Do Sales Development Our core offering is an outsourced sales development service. Instead of hiring a full-time SDR, our clients outsource sales development to RevBoss. Customer Development Our early-stage clients rely on RevBoss to generate conversations with target prospects to accelerate market feedback, product development, and launch. Lead Generation Our primary objective is to set sales/demo appointments with targeted prospects. We focus on lead gen process, our clients focus on relationships and selling. Social Selling We make use of social media platforms like LinkedIn and Twitter to gather prospect data, conduct outreach, and drive engagement with targeted advertising.
  • 4. Onboarding We walk all of our clients through a detailed, consultative on-boarding process. Build Out We take care of list development and will install our process and reporting in your CRM/ESP environment. Outreach We cultivate sales conversations using a variety of strategies, channels, and touches. We’ll test, learn, and optimize as we go. Results We share results with 100% transparency and candor. You have conversations with great prospects that turn into great customers. Process Overview
  • 5. Painless, Predictable Results Early-Stage SaaS Company, TSF Graduate ● Small sales team, targeted market. ● High volume prospecting, 3k+ in <3 months. ● Slow start -- 6 MQLs in month 1. ● Test and learn drove 21 MQLs in month 2. ● $125 per MQL Mid-Stage SaaS Company ● All inbound team, never tried outbound. ● End-to-end outbound process build. ● Filled pipe for 3 sales reps. ● 38 MQLs, 12 SQLs, 5 wins in 3 month pilot. ● 240% 3-month ROI and still going. Mid-Stage SaaS, YC Graduate ● Growing, tapped sales team. ● Accelerated new product launch to new market. ● Targeted senior execs, validated new messaging. ● 2X ROI in Month 1 and still rolling. ● Ramped engagement to include new segment. Early-Stage SaaS Company ● Developer-heavy team, no dedicated sales. ● Full-service list, messaging, process development. ● Ad hoc sales guidance, market development. ● Meetings booked with execs @ Disney, GE, Oracle. ● $233 per MQL for 6-figure ACV offering.
  • 6. Example Engagements B2B / SaaS Product Lead Gen Mid-market SaaS products are our bread and butter. We have a proven process that generates predictable results and fills the top of the sales funnel. Strategic Services Companies We love working with services companies -- agencies, dev shops, etc. We tailor our approach to focus on high-touch outreach, usually be assigning a dedicated resource to the account, in order to help our services clients begin new business relationships. New Product, New Market Instead of distracting your core team with a new market/product experiment, work with RevBoss to quickly churn up conversations with target prospects and accelerate the learning, launch process. Dumpster Diving Enlist RevBoss to work through your backlog of old leads, free trials, and event contacts. We’ll dig through the garbage to find the good stuff and pass it along to your sales team.
  • 7. Our Sales Development Philosophy List quality and velocity are top priorities. Email and social first, calls when necessary. Small cohorts -- test, learn, and optimize. Curiosity and engagement get results, “selling” doesn’t. Focus on the process, let the results happen. 100% candor and transparency, 100% of the time. Executives in every engagement.
  • 8. Example Consulting Engagements CloudFactory -- 3 month engagement ● Sales and marketing consultant, ~100 hour engagement. ● Developed framework for defining, entering new segments. ● Defined testing strategy for outbound sales process. ● Built v1 CRM and marketing automation process. ● $480k in pipeline value developed. UserVoice -- 18 months and counting ● Fractional VP Sales @ 10 to 30 hours per month. ● Installed Salesforce, Pardot, Conga, and other processes. ● Defined and manage sales compensation program. ● Provide ad hoc advisory for sales staffing, process, strategy. ● Consult team driving 7 figures in annual sales revenue.
  • 9. Let’s have a chat. Eric Boggs | Founder, President | eric@revboss.com | 919.360.0238