Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
“How To Evaluate, Elect
And Embody An
Unforgettable Personal
Brand…”
1. Why personal brands are important to you
and your career
2. Theory on brands, perceptions and
relationships
3. How to E...
A Brand is…
“The real-time, sum total experience,
idea or concept of you inside the
minds of others”
Positioning is…
“Influencing the perception, idea or
concept of you so it has a certain
position or attribute in the mind ...
STEP 1: How To Evaluate
Your Current And
Intended Personal Brand
STEP 2: How To Elect Your
Intended Personal Brand
STEP 3: How To Embody
Your Personal Brand
Take Action
Step 1:
1. What are the important attributes for the
career you want?
2. What are you current attributes?
3. C...
Take Action
Step 2:
1. Pick a position no one else owns, does well
or you can do really well.
Take Action
Step 3:
1. What touch point do people have with you?
2. Determine how your position will be congruent at each ...
OrrenPrunckun.com
Proviso BankStatements ProvCon 2017 - Personal Branding
Proviso BankStatements ProvCon 2017 - Personal Branding
Proviso BankStatements ProvCon 2017 - Personal Branding
Proviso BankStatements ProvCon 2017 - Personal Branding
Proviso BankStatements ProvCon 2017 - Personal Branding
Proviso BankStatements ProvCon 2017 - Personal Branding
Proviso BankStatements ProvCon 2017 - Personal Branding
Proviso BankStatements ProvCon 2017 - Personal Branding
Proviso BankStatements ProvCon 2017 - Personal Branding
Upcoming SlideShare
Loading in …5
×

Proviso BankStatements ProvCon 2017 - Personal Branding

200 views

Published on

Slide deck on personal branding from 23 February 2017

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Proviso BankStatements ProvCon 2017 - Personal Branding

  1. 1. “How To Evaluate, Elect And Embody An Unforgettable Personal Brand…”
  2. 2. 1. Why personal brands are important to you and your career 2. Theory on brands, perceptions and relationships 3. How to Evaluate, Elect and Embody a personal brand 4. Provide next actions once the session is over Today
  3. 3. A Brand is… “The real-time, sum total experience, idea or concept of you inside the minds of others”
  4. 4. Positioning is… “Influencing the perception, idea or concept of you so it has a certain position or attribute in the mind of others.”
  5. 5. STEP 1: How To Evaluate Your Current And Intended Personal Brand
  6. 6. STEP 2: How To Elect Your Intended Personal Brand
  7. 7. STEP 3: How To Embody Your Personal Brand
  8. 8. Take Action Step 1: 1. What are the important attributes for the career you want? 2. What are you current attributes? 3. Create a Blue Ocean Graph for you and your peers.
  9. 9. Take Action Step 2: 1. Pick a position no one else owns, does well or you can do really well.
  10. 10. Take Action Step 3: 1. What touch point do people have with you? 2. Determine how your position will be congruent at each of these? 3. Determine how your position will be consistent at each of these? 4. How will you give "deposits"? 5. How will you take "withdrawals"? 6. What publicity or pre-framing tools will you use? 7. What publicity or pre-framing channels will you use? 8. How will you maintain your position?
  11. 11. OrrenPrunckun.com

×