Still trying to get your head around responsive design? This presentation of basic terms, concepts, and examples can help. Useful for introducing responsive design thinking to UX professionals and departments.
PROPS: to Ethan Marcotte for his book, "Responsive Web Design" (available for sale on Amazon) from which this presentation drew heavily.
The Truth Is Out There - User Research Based AB-TestingAGConsult
Stop guessing! Stop copying tests you've seen! Don't blindly follow best practices! Your website, your users, your products are unique. Use Google Analytics, surveys, mouse tracking, eyetracking etc. to find the gaps in your website and texts. This will enable you to create better ab-tests.
1) eZdia is a product content management company headquartered in Silicon Valley that works with many large ecommerce brands.
2) Effective product pages are important for customer acquisition and revenue but can be challenging to create at scale due to constraints like time, cost and quality.
3) eZdia's collaborative content platform allows brands to strategize, source, create, share, publish and distribute product content through leveraging a global workforce.
Product pages that have the highest conversion rates engage visitors through the use of high-quality product images, answer common user questions, and add video or social reviews. Specifically, pages should use images to bring the product to life, address questions about colors, sizes and fit. Adding video, which increases purchase likelihood by 85%, or reviews, which boost conversions by 12.5%, also improves performance. Pages must also be optimized for mobile by prioritizing key information like images and descriptions.
ab 219 unit 1 assignment marketing philosophies new,ab 219 unit 2 assignment movie insights inc new,ab 219 unit 3 assignment barclays bank new,ab 219 unit 4 assignment u drive transport new,ab 219 unit 5 assignment bon vivant organic gourmet new,ab 219 un
JDE ecomweek presentation on user validationGuido X Jansen
This document summarizes a presentation about ways for e-commerce companies to learn from their users through validation. It discusses 5 methods for user validation: getting out of the building to test ideas with real people, fake door testing to measure interest, focus groups to discuss ideas with customers, usability testing to observe user flows, and A/B testing to randomly distribute users between versions and track impacts on metrics. The presentation encourages companies to apply one validation method each week to continuously improve and lower risks, as most changes have no or negative impacts without validation. It provides further reading and contact information.
Still trying to get your head around responsive design? This presentation of basic terms, concepts, and examples can help. Useful for introducing responsive design thinking to UX professionals and departments.
PROPS: to Ethan Marcotte for his book, "Responsive Web Design" (available for sale on Amazon) from which this presentation drew heavily.
The Truth Is Out There - User Research Based AB-TestingAGConsult
Stop guessing! Stop copying tests you've seen! Don't blindly follow best practices! Your website, your users, your products are unique. Use Google Analytics, surveys, mouse tracking, eyetracking etc. to find the gaps in your website and texts. This will enable you to create better ab-tests.
1) eZdia is a product content management company headquartered in Silicon Valley that works with many large ecommerce brands.
2) Effective product pages are important for customer acquisition and revenue but can be challenging to create at scale due to constraints like time, cost and quality.
3) eZdia's collaborative content platform allows brands to strategize, source, create, share, publish and distribute product content through leveraging a global workforce.
Product pages that have the highest conversion rates engage visitors through the use of high-quality product images, answer common user questions, and add video or social reviews. Specifically, pages should use images to bring the product to life, address questions about colors, sizes and fit. Adding video, which increases purchase likelihood by 85%, or reviews, which boost conversions by 12.5%, also improves performance. Pages must also be optimized for mobile by prioritizing key information like images and descriptions.
ab 219 unit 1 assignment marketing philosophies new,ab 219 unit 2 assignment movie insights inc new,ab 219 unit 3 assignment barclays bank new,ab 219 unit 4 assignment u drive transport new,ab 219 unit 5 assignment bon vivant organic gourmet new,ab 219 un
JDE ecomweek presentation on user validationGuido X Jansen
This document summarizes a presentation about ways for e-commerce companies to learn from their users through validation. It discusses 5 methods for user validation: getting out of the building to test ideas with real people, fake door testing to measure interest, focus groups to discuss ideas with customers, usability testing to observe user flows, and A/B testing to randomly distribute users between versions and track impacts on metrics. The presentation encourages companies to apply one validation method each week to continuously improve and lower risks, as most changes have no or negative impacts without validation. It provides further reading and contact information.
Reviews by ConversionXL http://conversionxl.com/category/website-reviews/
In this edition of ConversionXL reviews, Tommy assess the visual complexity of an eCommerce site to determine if the site design itself is distracting from the main value proposition.
When judging visual complexity we ask:
1. How many elements are there competing for attention?
2. Do these elements distract from the main message?
Often times the visual complexity of the site takes away from what the site is trying to do, which is why it's important to find balance in every screen.
Recommended Reading:
----------------------------------------
http://conversionxl.com/why-simple-websites-are-scientifically-better/
http://conversionxl.com/landing-page-optimization
http://conversionxl.com/how-images-can-boost-your-conversion-rate/
http://conversionxl.com/value-proposition-examples-how-to-create/
---------------------------------------
Connect with us on Social:
http://Twitter.com/PeepLaja
http://Twitter.com/tommyismyname
https://plus.google.com/+Conversionxl
The document discusses building a minimum viable product (MVP) for a project idea. It provides examples of MVPs for Facebook, Dropbox, and Zappos and explains how they tested hypotheses with very simple initial products. The meeting's agenda is then to understand lean startup methodology and MVPs, see examples, and use story mapping to define an MVP for a semester project. Story mapping is introduced as a technique to replace feature lists with a two-dimensional map focusing on user activities and vision. Attendees will work in groups to define an MVP for a project helping users find and share healthy recipes.
Appiterate held a workshop at SAIF Ignition (held at Bangalore on 20th Sep 2013) on A/B testing for mobile apps. It had a look at pre-existing practices in web A/B testing and also extensively covered mobile A/B testing.
Learn tactics to rapidly build and test a startup idea with a minimal budget. Step-by-step details to create your Minimum Viable Product (MVP) and achieve Product-Market-Channel-Fit. Quickly build, launch, test, gather data, analyze data, iterate, and/ or kill the startup idea.
Have questions? Tweet @Adriana_Herrera or email adriana [at] openbubbles dot com.
Presented at Silicon Valley Product Camp 2014
Discussion of 2 classic strategy frameworks, the threat of imitation by your competitors and how to calculate added value.
Examines sources three sources of competitive advantage:
Cost Advantage
Network Effect
Product Differentiation
And finally looks at how disruptive innovations erode competitive advantage
Paul Rouke presentation slides from How-Do's conference 'Speeding Up In A Slowdown' in Liverpool on 4th June 2009. The conference was headlined by Google, and I followed their presentation by talking about the 3 key areas businesses need to focus on to improve their online performance - understanding visitors, measuring performance and testing/optimisation
The document discusses validation and pivoting as part of the Lean Startup process. Validation involves testing a minimum viable product (MVP) with customers to understand what they like and don't like. If customers don't like the MVP, it's time to pivot by making a major change in direction based on user feedback. Some examples of companies that successfully pivoted are provided, such as Twitter pivoting from a podcast directory to a messaging application and Instagram pivoting from a check-in app to focus solely on photo sharing. The goal is to achieve product-market fit and scale through iterative validation and potential pivoting until finding a product that customers want.
Overcoming the Barriers To Building Great ProductsMike Chowla
Every product manager wants to build a great product but few achieve competitive advantage by creating a better product. This presentation looks at what makes a great product and the barriers to creating them.
This detailed report on the state of demand generation for 2013 was a the first look at the depths of marketing automations impact on the B2B demand generation landscape. Detailed analysis by leading experts this report set a new standard for baselines among B2B marketers.
How to Create Better A/B Tests and Why You Shouldn’t Bank on Best PracticesAGConsult
The web is full of best practices and results of AB-tests. Can’t you just copy those, lie back and watch your conversion rates go up? Bad idea. Best practices don’t always work.
So, what to do instead? Just test every idea that pops into your head? No again! That will result in bitter disappointment because your tests will fail over and over again.
The key is to get to know your visitors before you start testing. Research their behavior on your website. Learn how to create AB-tests that really make a difference thanks to user research. So you can focus on what your visitors want: their needs, their priorities and their actions.
This document discusses optimizing websites through data analysis and testing. It provides a 4-step process: 1) Use analytics to understand user behavior and measure outcomes; 2) Gain customer insights through research; 3) Design and refine the website through iterative testing of elements; 4) Continuously test elements to improve conversions and the user experience. The overall message is that websites should be optimized based on data and testing rather than assumptions to improve key metrics like conversions.
UK Online Fashion UX Benchmarking slidesarthurmoan
The document summarizes an online fashion UX benchmarking study conducted by UserZoom comparing four major online retailers. The study involved tasks such as finding a specific pair of jeans, browsing for a top, and locating delivery options to compare user experiences. Key findings included that search was preferred over navigation, size selection needs improvement, delivery transparency is important, and one retailer was not appealing to young female users. The presentation provided an overview of the methodology used, benchmarks for tasks across retailers, and opportunities for improvement identified in the research.
This document discusses three digital solutions for understanding online shopper behavior: Online Shopper Journey, Online Shop Experience, and Online Content Experiments.
The Online Shopper Journey solution tracks customers' digital paths from initial website visits to purchases across all digital touchpoints. The Online Shop Experience solution allows comparison of shopping experiences on different websites and understanding of category perceptions. The Online Content Experiments solution enables controlled A/B testing of content replacements like images, pricing, and categories on live retailer websites.
Why Human Annotated Data Matters for Search - Grant Ingersoll, Lucidworks & K...Lucidworks
Human annotated data is important for training machine learning models for search applications. With human input, algorithms can better understand query intent, context, and ambiguity. This helps search engines return more relevant results. While machine learning is improving, human judgment remains crucial for establishing benchmarks and ensuring search quality. The document discusses how companies like Appen and Lucidworks collaborate using human annotation to improve ecommerce search, enterprise search, speech recognition and other applications.
Pragmatic Guide to Enhanced Data CapabilitiesJeff Potter
A guide based on experience building a data capabilities inside of Jane.com, one of the fastest growing ecommerce marketplaces. This provides many helpful tools to improve a companies analytical capabilities. Topics covered:
Why is data so important right now?
How should I think about data?
How can I prioritize the right data?
What data projects am I missing?
Bonus: How can I build a data team?
Generating Quality Hypotheses For Higher Uplifts | Masters of Conversion by VWOVWO
Running an experiment without a hypothesis is similar to shooting in the dark. Hypotheses helps you prioritize your tests, stay focused, and keep everyone in the organization on the same page.
In this talk, Antonia shares how to test better stuff by having testing hypotheses with research that uncovers real customer problems. Learn a process that improves customer experience and gets double digits uplifts.
Antonia will share how Bitdefender applied the method to get 85.4% uplift when redesigning a key page.
This document discusses strategies for social media and measuring return on investment. It addresses how consumers make purchase decisions, consume media and messages. The key challenges identified are attributing purchases across channels given consumers' complex paths, tracking engagement across devices, and aligning multi-channel messaging. Measuring social media success requires understanding its impact on sales and brand imagery. The progression of analytic methods moves from last touch attribution to more sophisticated techniques like experimental design and marketing mix modeling.
Digital Marketing Specialization Capstone project final submission.
This Capstone project is about developing a channel strategy to increase the sales of Bosch power tools on Grainger.com by 10% using display advertising and emails. The outcome of this project is a channel plan with test and control plan for each of the scenarios described in the problem statement.
Social commerce engines (sCEs) will power next generation market research by providing data from online consumer interactions with products such as ratings, reviews, questions and answers. This will allow researchers to analyze real consumer experiences and behaviors toward products at a more granular level than traditional surveys. By integrating sCE data with existing research methods and assets, researchers can gain broader insights into how consumers consider and experience products across markets and online touchpoints like never before. This new landscape will revolutionize how companies understand shoppers and make product decisions.
Reviews by ConversionXL http://conversionxl.com/category/website-reviews/
In this edition of ConversionXL reviews, Tommy assess the visual complexity of an eCommerce site to determine if the site design itself is distracting from the main value proposition.
When judging visual complexity we ask:
1. How many elements are there competing for attention?
2. Do these elements distract from the main message?
Often times the visual complexity of the site takes away from what the site is trying to do, which is why it's important to find balance in every screen.
Recommended Reading:
----------------------------------------
http://conversionxl.com/why-simple-websites-are-scientifically-better/
http://conversionxl.com/landing-page-optimization
http://conversionxl.com/how-images-can-boost-your-conversion-rate/
http://conversionxl.com/value-proposition-examples-how-to-create/
---------------------------------------
Connect with us on Social:
http://Twitter.com/PeepLaja
http://Twitter.com/tommyismyname
https://plus.google.com/+Conversionxl
The document discusses building a minimum viable product (MVP) for a project idea. It provides examples of MVPs for Facebook, Dropbox, and Zappos and explains how they tested hypotheses with very simple initial products. The meeting's agenda is then to understand lean startup methodology and MVPs, see examples, and use story mapping to define an MVP for a semester project. Story mapping is introduced as a technique to replace feature lists with a two-dimensional map focusing on user activities and vision. Attendees will work in groups to define an MVP for a project helping users find and share healthy recipes.
Appiterate held a workshop at SAIF Ignition (held at Bangalore on 20th Sep 2013) on A/B testing for mobile apps. It had a look at pre-existing practices in web A/B testing and also extensively covered mobile A/B testing.
Learn tactics to rapidly build and test a startup idea with a minimal budget. Step-by-step details to create your Minimum Viable Product (MVP) and achieve Product-Market-Channel-Fit. Quickly build, launch, test, gather data, analyze data, iterate, and/ or kill the startup idea.
Have questions? Tweet @Adriana_Herrera or email adriana [at] openbubbles dot com.
Presented at Silicon Valley Product Camp 2014
Discussion of 2 classic strategy frameworks, the threat of imitation by your competitors and how to calculate added value.
Examines sources three sources of competitive advantage:
Cost Advantage
Network Effect
Product Differentiation
And finally looks at how disruptive innovations erode competitive advantage
Paul Rouke presentation slides from How-Do's conference 'Speeding Up In A Slowdown' in Liverpool on 4th June 2009. The conference was headlined by Google, and I followed their presentation by talking about the 3 key areas businesses need to focus on to improve their online performance - understanding visitors, measuring performance and testing/optimisation
The document discusses validation and pivoting as part of the Lean Startup process. Validation involves testing a minimum viable product (MVP) with customers to understand what they like and don't like. If customers don't like the MVP, it's time to pivot by making a major change in direction based on user feedback. Some examples of companies that successfully pivoted are provided, such as Twitter pivoting from a podcast directory to a messaging application and Instagram pivoting from a check-in app to focus solely on photo sharing. The goal is to achieve product-market fit and scale through iterative validation and potential pivoting until finding a product that customers want.
Overcoming the Barriers To Building Great ProductsMike Chowla
Every product manager wants to build a great product but few achieve competitive advantage by creating a better product. This presentation looks at what makes a great product and the barriers to creating them.
This detailed report on the state of demand generation for 2013 was a the first look at the depths of marketing automations impact on the B2B demand generation landscape. Detailed analysis by leading experts this report set a new standard for baselines among B2B marketers.
How to Create Better A/B Tests and Why You Shouldn’t Bank on Best PracticesAGConsult
The web is full of best practices and results of AB-tests. Can’t you just copy those, lie back and watch your conversion rates go up? Bad idea. Best practices don’t always work.
So, what to do instead? Just test every idea that pops into your head? No again! That will result in bitter disappointment because your tests will fail over and over again.
The key is to get to know your visitors before you start testing. Research their behavior on your website. Learn how to create AB-tests that really make a difference thanks to user research. So you can focus on what your visitors want: their needs, their priorities and their actions.
This document discusses optimizing websites through data analysis and testing. It provides a 4-step process: 1) Use analytics to understand user behavior and measure outcomes; 2) Gain customer insights through research; 3) Design and refine the website through iterative testing of elements; 4) Continuously test elements to improve conversions and the user experience. The overall message is that websites should be optimized based on data and testing rather than assumptions to improve key metrics like conversions.
UK Online Fashion UX Benchmarking slidesarthurmoan
The document summarizes an online fashion UX benchmarking study conducted by UserZoom comparing four major online retailers. The study involved tasks such as finding a specific pair of jeans, browsing for a top, and locating delivery options to compare user experiences. Key findings included that search was preferred over navigation, size selection needs improvement, delivery transparency is important, and one retailer was not appealing to young female users. The presentation provided an overview of the methodology used, benchmarks for tasks across retailers, and opportunities for improvement identified in the research.
This document discusses three digital solutions for understanding online shopper behavior: Online Shopper Journey, Online Shop Experience, and Online Content Experiments.
The Online Shopper Journey solution tracks customers' digital paths from initial website visits to purchases across all digital touchpoints. The Online Shop Experience solution allows comparison of shopping experiences on different websites and understanding of category perceptions. The Online Content Experiments solution enables controlled A/B testing of content replacements like images, pricing, and categories on live retailer websites.
Why Human Annotated Data Matters for Search - Grant Ingersoll, Lucidworks & K...Lucidworks
Human annotated data is important for training machine learning models for search applications. With human input, algorithms can better understand query intent, context, and ambiguity. This helps search engines return more relevant results. While machine learning is improving, human judgment remains crucial for establishing benchmarks and ensuring search quality. The document discusses how companies like Appen and Lucidworks collaborate using human annotation to improve ecommerce search, enterprise search, speech recognition and other applications.
Pragmatic Guide to Enhanced Data CapabilitiesJeff Potter
A guide based on experience building a data capabilities inside of Jane.com, one of the fastest growing ecommerce marketplaces. This provides many helpful tools to improve a companies analytical capabilities. Topics covered:
Why is data so important right now?
How should I think about data?
How can I prioritize the right data?
What data projects am I missing?
Bonus: How can I build a data team?
Generating Quality Hypotheses For Higher Uplifts | Masters of Conversion by VWOVWO
Running an experiment without a hypothesis is similar to shooting in the dark. Hypotheses helps you prioritize your tests, stay focused, and keep everyone in the organization on the same page.
In this talk, Antonia shares how to test better stuff by having testing hypotheses with research that uncovers real customer problems. Learn a process that improves customer experience and gets double digits uplifts.
Antonia will share how Bitdefender applied the method to get 85.4% uplift when redesigning a key page.
This document discusses strategies for social media and measuring return on investment. It addresses how consumers make purchase decisions, consume media and messages. The key challenges identified are attributing purchases across channels given consumers' complex paths, tracking engagement across devices, and aligning multi-channel messaging. Measuring social media success requires understanding its impact on sales and brand imagery. The progression of analytic methods moves from last touch attribution to more sophisticated techniques like experimental design and marketing mix modeling.
Digital Marketing Specialization Capstone project final submission.
This Capstone project is about developing a channel strategy to increase the sales of Bosch power tools on Grainger.com by 10% using display advertising and emails. The outcome of this project is a channel plan with test and control plan for each of the scenarios described in the problem statement.
Social commerce engines (sCEs) will power next generation market research by providing data from online consumer interactions with products such as ratings, reviews, questions and answers. This will allow researchers to analyze real consumer experiences and behaviors toward products at a more granular level than traditional surveys. By integrating sCE data with existing research methods and assets, researchers can gain broader insights into how consumers consider and experience products across markets and online touchpoints like never before. This new landscape will revolutionize how companies understand shoppers and make product decisions.
Understand your Audience and build your website's Funnel with Search Data.
Search data is often used to start an SEO and paid search strategy. However, search data isn't just about keywords – it's like peeking into the thoughts of your potential visitors. It's almost like doing detective work to understand your client's needs and identify their patterns. Once you've gathered this valuable knowledge, you can use it to shape your brand and guide people through your website. You will be creating a roadmap that helps visitors become customers.
Turn Online Reviews into Data Driven Business Decisions-2Jon LeMire
Turn Online Reviews into Data Driven Business Decisions
Online reviews provide valuable consumer feedback and insights. Businesses can use social listening tools to analyze large volumes of reviews to better understand consumer sentiment, identify issues, innovate products, and stay ahead of competitors. DataRank is a social intelligence platform that helps companies gather competitive intelligence from online conversations to improve marketing and business decisions.
3 Hot Topics for Marketers in Manufacturing - Enterprise Search, Product Info...Chris Risner
This document summarizes a presentation by BlueBolt, inRiver, and Episerver on 3 hot trends for marketers in manufacturing: enterprise search, product information management (PIM), and personalization. The presentation consisted of introductions from each company and a discussion of the topics led by Jason from BlueBolt on enterprise search, Carol from inRiver on PIM, and Justin from Episerver on personalization. The agenda focused on how these topics are related to generating revenue and improving the customer experience. Key takeaways are that users expect good search functionality, proper product data organization through PIM is important, and personalization increases revenue by catering content to user interests.
This document summarizes the key aspects of mobile app development, including ideation, product management, discovery and distribution, and monetization. It discusses techniques for identifying customer needs and niche markets. It also provides lessons learned such as the importance of having a good product and culture over competency. Case studies are presented on feature prioritization and achieving discovery and distribution success. The overall message is that there is no substitute for a quality product and perseverance over being risk averse.
Webinar: AI and Machine Learning for Omnichannel RetailersLucidworks
Retailers pursuing the Omnichannel strategy now must deploy more advanced features to attract, retain, and service their most loyal customers. Advanced search, AI, and Machine Learning capabilities are core to helping retailers gain a competitive advantage.
This webinar will explore:
- Common uses of AI & ML in retail and future trends
- How to capture user intent
- Different types of recommendations and how they map to the customer journey
- Taking AI a step further for your retail site
PSU Web 2013: User Research Power Tool: Pareto Principle Based User ResearchJennifer Aldrich
Jennifer Aldrich presented on using the Pareto principle to conduct user research. She discussed how the Pareto principle states that 80% of consequences come from 20% of causes. She explained how to apply this to user research by identifying the top 20% of product areas causing 80% of user frustrations. Her research on a client's product found that 18% of areas were responsible for 83% of issues. She provided tips on setting up the research through surveys and analyzing the data to identify key areas for improvement.
[Webinar] The State of Search with Google and 180fusion180Fusion
This document contains information about several individuals and their professional backgrounds. It also includes statistics about mobile usage and the importance of being present across different devices and times. The key aspects are succeeding in a world driven by "micro-moments" by being there, being useful, being quick, and connecting the dots between different customer touchpoints. Partnerships can help companies achieve these goals and improve performance.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
1. +
Rethinking Search
This case study presents a cautionary tale on the perils of assumptions and circular
reasoning.
Tom Elliott UX
+
2. The Task
Grainger business asked the UX team for recommendations to improve product search
on site. Why?
40% of customer complaints address difficulty
finding products on site (the largest single issue).
3. The Problem
We all knew that search on grainger.com was difficult because of our products themselves.
Specifically…
Complex Products Simple Products 1.2 million Products
4. Insight
Looking at site performance, I learned the basic scenarios business used to diagnose
search problems.
Search Scenarios
Searches by Grainger Item # - 33%
Searches by manufacturer # - 12%
Searches by product specs - 13%
Searches by category - 38%
Searches by application - 4%
4%
38%
13%
12%
33%
5. Is there more going on?
I realized there’s just two scenarios. When users know the product’s ID #, they already
know the product they want, which means they bought it before.
33% + 12% = 45%
Buying something again
13% + 38% + 4% = 55%
Picking something new
6. Confirmation
Following up, I requested this number, which business normally didn’t track.
Of all products sold on site
Products bought before by user - 47%
Newly purchased products - 53%
53%
47%
7. Confirmation
Notice the similarity of these 3 numbers.
40%
Customer complaints
focused on search
45%
Users searching by
product number
47%
Online purchases
bought before
8. How to Proceed?
Business and UX leadership considered dozens of ideas for improving search - falling
roughly into two approaches.
Add curated content
to better explain products
Make search features better
to better recommend products
9. But I asked this…
If half our users are restocking, why make them search our product catalog at all? Where is
it easier to find YOUR product?
Within all products sold
(100,000’s of products)
Inside your past purchases
(dozens of products)
10. How?
Make the home page’s real estate priorities match the users’.
View the prototype
12. Conclusion
Grainger chose the traditional approach. They added, 35 search field and content-based
projects to our 9 month project backlog.
13. You build what you believe.
If you assume your site is fundamentally good, you’ll miss
the opportunities for big improvement. If you assume site
behavior belongs to happy users, you’ll misinterpret the
analytics. If you assume projects must improve current
features, then you’re stuck with the features you’ve built.
Better luck next time
Lesson Learned