The document outlines the evolution of retailing from traditional brick-and-mortar stores to today's omnichannel experiences driven by technological advancements. It highlights significant milestones such as the rise of department stores, supermarkets, shopping malls, and the emergence of social commerce and sustainable retailing. Future trends include the integration of AI, augmented and virtual reality, and voice commerce, emphasizing the industry's adaptability to changing consumer behaviors.

1. EVoLUTION OF RETAILING
B FAYASH
KIRAN

2. INTRODUCTION
DEFINITION OF RETAILING:
• The process of selling goods and services to consumers for personal use.
• Retailing is an essential part of the global economy, constantly evolving
to meet consumer demands and technological advancements.

3. TRADITIONAL RETAILING
• The practice of selling products or services through physical stores.
• Brick-and-mortar stores dominated the retail landscape for centuries.
• Limited product selection, local customer base, and face-to-face
transactions.

4. RISE OF DEPARTMENT STORES
• The 19th century marked a significant shift in retailing with the emergence
of department stores.
• These stores went beyond traditional small shops by offering a wide
variety of products.
• This expansion of offerings catered to a broader customer base and
encouraged increased spending within a single store.

5. SUPERMARKETS AND SELF-SERVICE
• Supermarkets emerged in the early to mid-20th century, representing a
significant evolution in retailing.
• Supermarkets introduced the concept of convenience by offering a wide
variety of products in a single location.
• Packaged goods became prevalent, allowing customers to quickly and
easily select pre-packaged items rather than requesting individual
quantities.

6. RISE OF SHOPPING MALLS
• The mid-20th century witnessed a transformative phase in retailing with
the emergence of shopping malls.
• Shopping malls aimed to provide a complete and centralized shopping
experience.
• This approach encouraged consumers to spend extended periods in the
mall, fostering a sense of community and turning shopping into a
recreational activity rather than a simple transaction.

7. OMNICHANNEL RETAILING
• Omnichannel retailing is a modern approach that seamlessly integrates
multiple channels, providing customers with a unified and consistent
shopping experience across online and offline platforms.
• Unlike traditional multichannel strategies, omnichannel emphasizes a
cohesive and interconnected customer journey.
• Customers can seamlessly transition between these channels, such as
researching products online and making purchases in-store, or vice versa.

8. SOCIAL COMMERCE
• Social commerce is the integration of e-commerce with social media platforms,
allowing users to discover, shop, and purchase products directly through these
social channels.
• It leverages the social nature of online platforms to facilitate and enhance the
shopping experience.
• Social commerce has evolved as social media platforms gained prominence.
• It builds on the idea that consumers trust recommendations from their social
networks and seek a more interactive and personalized shopping experience.

9. SUSTAINABLE AND ETHICAL RETAILING
• The evolution of retailing has witnessed a significant shift in consumer values, with an
increasing demand for sustainable and ethically sourced products.
• Consumers are becoming more conscious of the environmental and social impacts of their
purchases, prompting retailers to adopt eco-friendly practices and ethical sourcing.
• In response to consumer demand and global awareness, retailers are integrating
sustainable practices into their operations.

10. FUTURE TRENDS
Integration of Artificial Intelligence (AI)
• AI will play a pivotal role in personalizing customer experiences through advanced
analytics.
Augmented Reality (AR) and Virtual Reality (VR)
• AR and VR technologies will revolutionize the in-store and online shopping experience.
Voice Commerce
• The rise of voice-activated devices will lead to increased voice commerce.

11. CONCLUSION
• Retailing is a dynamic industry that continuously adapts to technological advancements
and changing consumer behaviors.
• The evolution of retailing is marked by a journey from traditional brick-and-mortar stores
to the current era of omnichannel experiences.
• The retail industry's ability to innovate and embrace emerging technologies will determine
its success in the future.

12. THANK YOU ^^