Sales Class

1. {
Online Retail Is Front
and Center in the
Quest for Growth
Robert Solano

2.  A.T. Kearney is a leading global
management consulting firm with
offices in more than 40 countries.
 Since 1926, they have been trusted
advisors to the world's foremost
organizations.
A.T. KEARNY

3. Online retail is defined as the
sales of consumer goods to the
general public through websites
operated by pure-play online
retailers or those owned by store
based retailers.
What is online retail?

4.  A.T. Kearney’s Global Retail E-
Commerce Index ranks the most
attractive countries for online retail
on a scale of 0-100. The higher the
score the more potential the
country has in online retail.
The Score

5.  Online Market Size (40 Percent)
 Technology adoption and consumer
behavior (20 Percent)
 Infrastructure (20 Percent)
 Growth Potential (20 Percent)
Score Breakdown

6. 2013 Global Retail E-Commerce Index

7. 2015 Global Retail E-Commerce Index

8. The Growth

9. Consumers are more
sophisticated

12. Sellers are getting more
creative and skillful
ExampleSellers are now doing
all they can in order to
make sure that the
consumer buys the
specific product that
they are looking for
and more.

13. Electronics and Apparel
Dominate

14.  In each of the top 30 markets, 50
retailers or more account for 80
percent of online sales.
 As more companies build up their
international shipping capabilities,
global online retail competition will
increase.
Competition

15. Kiosks
“Virtual try-on (Warby
Parker)
B.O.P.U.S
Technology