A deck providing highlights of the Blockchain Technology startup landscape. Includes a sector overview, graphical trends with insights, and recent funding/exit events. Contact info@venturescanner.com or visit www.venturescanner.com to learn more!

1. Startup Market Quarterly Highlights
RETAIL TECHNOLOGY
September 2017

2. Retail technology quarterly highlights
2
This quarterly highlight provides an overview of the retail technology sector and is
broken down into three sections
SectorDescription
High-level sector metrics,
innovation quadrant, and
category definitions
Trends& Insights
Infographics and data points
for the retail technology
sector
QuarterlyActivity
Major funding and exit
events from the previous
90 days
Venture Scanner reports are built by analysts utilizing our startup
database and research platform

3. Sector Summary
3

4. 4
Retail technology startups are creating new businesses in 22 categories
The full Venture Scanner market report
and database tracks 1,670 companies
with $51B in funding
RETAIL
TECHNOLOGY
The graphic above shows a random sampling of companiesin each category, data cumulativeas of September 2017
StoreAnalytics StoreManagement RetargetingPointof Sale
DataandAnalytics LastMileLogistics RecommendationO2OPayments
Personalization StoreExperience
Coupons PriceComparison InfrastructureMarketing/CRM
MadetoMeasure
DailyDeals RetailAR LocalAvailabilityLoyaltyPrograms
SocialDiscovery LocalAd Tech
LocalIncentives

5. 5
Innovation quadrant for retail technology
This quadrant shows a relative segmentationof the categories with respect to oneanother, data cumulativeas of August 2017
AverageFunding
ESTABLISHED HEAVYWEIGHTS
PIONEERS DISRUPTORS
AverageAge
Last Mile Logistics
POS Payments
Marketing Platform
In-Store Experience
Social Discovery
Store Analytics
Personalization
O2O Payments
Loyalty Programs
Recommendation
Local Availability
Infrastructure
Data & Analytics
Local Incentives
Coupons
Retail AR
Made-to-Measure
Local Advertising
In-Store Management
Price
Comparison

6. Retail technology startups play in many different categories (1 of 3)
6Category stats cumulativeas of Augusts 2017
AutomatedPersonalizationPlatforms
127Startups, $2.4B Total Funding
Companies that deliver custom ads, marketing messages,
or dynamically optimized webpages for different users
Data and Analytics
83 Startups, $1.5B Total Funding
Companies that acquire, organize, and distribute data for
retailers to enhance their applications and service
offerings
In-StoreExperience
175 Startups, $6B Total Funding
Companies that enhance a customer’s journey through a
store using solutions such as digital engagement, mobile
apps, and gamification
LastMileLogistics
193 Startups, $13B Total Funding
Companies that are innovating on the last phase of the
supply chain, from the store or warehouse to the
consumer’s location
Coupons
52 Startups, $888M Total Funding
Companies that provide retailers with physical and digital
merchant coupon solutions, as well as the security
functions to go along with them
Infrastructureand Enablers
69 Startups, $1.8B Total Funding
Companies that help retailers improve existing
technologies and create new ones, such as retailer-
branded mobile smartphone applications
In-StoreManagement
38 Startups, $349M Total Funding
Companies that improve the productivity of brick and
mortar sales associates by tracking their effectiveness and
providing feedback
Local AdvertisingTechnology
34 Startups, $467M Total Funding
Companies that use mobile technology to alert
consumers of a retail product or service available near
their location

7. Retail technology startups play in many different categories (2 of 3)
7Category stats cumulativeas of Augusts 2017
Local DailyDeals
44 Startups, $2.5B Total Funding
Companies that sell vouchers for locally available goods
and services at a steeply discounted price for a limited
duration
LoyaltyPrograms
129 Startups, $1.9B Total Funding
Companies that provide the technology to power a
retailer’s customer loyalty program, such as tracking
purchases for reward points
MarketingPlatformsand CRMs
215 Startups, $8B Total Funding
Companies that enable retailers to execute marketing
campaigns and engage with their customers across social
media channels
PhysicalStoreAnalytics
94 Startups, $2.9B Total Funding
Companies that provide retailers with data about in-store
customer behavior to increase revenue and conversion
rates
Local Incentives
83 Startups, $1.9B Total Funding
Companies that help retailers attract new and repeat
customers through gamification, frequency rewards, or
discounts
Madeto MeasureCustomization
60 Startups, $477M Total Funding
Companies that use proprietary technologies and supply
chain processes to enable shoppers to create custom
fitted products
Onlineto OfflinePayments
67 Startups, $2.1B Total Funding
Companies that provide consumers with mobile wallets
or other digital storage functionality related to payments
Point of Sale Payments
180 Startups, $8.9B Total Funding
Companies that provide physical payment solutions for
brick-and-mortar businesses and organizations, such as
near-field communication for payments

8. Retail technology startups play in many different categories (3 of 3)
8Category stats cumulativeas of Augusts 2017
Priceand FeatureComparison
28 Startups, $214M Total Funding
Companies that empower consumers to compare product
prices at different outlets or compare features across
similar products
RetailAugmentedReality
26 Startups, $489M Total Funding
Companies that enable consumers to interact with
products using augmented reality to try them out or see
additional product information
Searchand LocalAvailability
52 Startups, $1.1B Total Funding
Companies that allow consumers to search for the local
availability of products and check their prices and store-
level inventory
ProductRecommendation
87 Startups, $1.9B Total Funding
Companies that use crowd sourced data, stylists, or
algorithms to determine the best products for a specific
shopper
Retargeting
45 Startups, $735M Total Funding
Companies that track a consumer’s location online to
serve them relevant dynamic ads as they move across the
web
SocialDiscovery
70 Startups, $3B Total Funding
Companies that allow for the discovery of products
through social sharing and location check-ins, as well as
the ability to purchase items from social websites

9. Sector Trends & Insights
9

10. 10
Investing into the sector is occurring across a variety of categories
The Last Mile Logistics category accounts for 21% of venturefundingand 10% of total
companiesin the retail technology sector
Venture Investing in Retail Technology
Companiesare categorized by function, and therefore can exist in multiple categories. Data cumulativethrough August 2017
-
50
100
150
200
250
0
2
4
6
8
10
12
14
16
CompanyCount
TotalFunding($B)
VC Funding Count

11. 11
VC funding into retail tech has grown in recent years
Overall retail technology fundinggrewata CAGR of 24% from 2011-2016, and
2017 is currently at 91% of 2016 funding
Retail Technology Funding Over Time
Data cumulativethrough August 2017
0
2
4
6
8
10
12
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
TotalFunding($B)

12. 12
Retail technology funding amounts are relatively equally distributed
Retail Technology Funding Amount By Round
SeriesB financings accounted for 26% of total 2016 sector VC funding
Graphs shows only the funding rounds listed therein, data cumulativethrough August 2017
0
1
2
3
4
5
6
7
8
9
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
FundingAmount($M)
Late Stage Series D Series C Series B Series A Seed

13. 13
Retail technology startups founded in 2008 lead in VC funding
Startups founded in 2008 account for 21% of the sectorfunding over the last decade, and
include companies like Ele, Groupon, and Farfetch
Retail Technology Funding By Vintage Year
Data cumulativethrough August 2017
0
1
2
3
4
5
6
7
8
9
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
TotalFunding($B)
Year Founded

14. 14
Retail technology startups are a global phenomenon
Retail Technology Startup Countby Country
Data cumulativethrough August 2017
9500
Companies

15. 15
A variety of top investors are making bets into retail technology
Selected Investor Activity in Retail Technology
The above count represents a subset of overall investor activity, data cumulativethrough August 2017
0
10
20
30
40
50
60
70
80
90
NumberofInvestments
Number of Investments Number of Companies Backed

16. 16
Exits within the space have been dominated by acquisitions
Exit events within the sector have grown by 193% from 2011 to 2016, and 2017
is currently at 122% of the 2016 total
Retail Technology M&A and IPO Events By Year
Data cumulativethrough August 2017
0
10
20
30
40
50
60
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
NumberofExits
Public Acquired

17. Quarterly Notable Events
17

18. 18
Recent retail technology funding statistics
There have been 97 funding events from April 2017 through June 2017
Recent Retail Technology Funding Round Counts
Graph shows only the funding types listed therein
0
5
10
15
20
25
Seed Series A Series B Series C Series D Series E Late Stage
FundingEventCount

19. 19
Recent retail technology funding events
Notable Recent Retail Technology Funding Events
Company FundingType Amount Date
Private Equity $1,200,000,000 May 4, 2017
Undisclosed $1,000,000,000 June 5, 2017
Private Equity $421,000,000 May 12, 2017
Undisclosed $397,000,000 June 21, 2017
Post IPO Debt $260,000,000 May 25, 2017
Retail technology startups raised $5 billionfrom April 2017 through June 2017

20. 20
Recent retail technology funding events
Notable Recent Retail Technology Funding Events
Company Acquirer Amount Date
$630,000,000 April 10, 2017
$462,000,000 May 1, 2017
$310,000,000 July 16, 2017
$215,000,000 April 29, 2017
$145,000,000 June 29, 2017
There have been 26 retail technology exits between April and June 2017,
including 23 acquisitions and 3 IPOs

21. About Venture Scanner
21

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