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Venture Scanner is your analyst and technology-powered startup research firm
April 2017
Retail Technology
Q2 Startup Marke...
Retail technology report outline
2
This report provides an overview of the retail technology sector and is broken
down int...
Retail Technology
Sector Description
3
Retail tech startups are creating new businesses in 22 categories
4
Retail
Technology
Learn about our full 1,586 company
r...
5
Innovation quadrant for retail technology
AVERAGE FUNDING ($M)
AVERAGEAGE(YEARS)
ESTABLISHED HEAVYWEIGHTS
PIONEERS DISRU...
Retail technology startups play in many different categories (1 of 3)
6
Automated Personalization Platforms
123 Startups, ...
Retail technology startups play in many different categories (2 of 3)
7
Local Daily Deals
44 Startups, $2.5B Total Funding...
Retail technology startups play in many different categories (3 of 3)
8
Price and Feature Comparison
27 Startups, $199M To...
Retail Technology
Sector Trends & Insights
9
10
Investing into retail technology happens in a variety of categories
The payments categories account for 20% of venture ...
11
VC funding into retail tech has grown over the past decade
Overall retail technology VC funding grew at a CAGR of 21% f...
12
Retail technology startups are finding funding across the spectrum
Retail Technology Funding Amount By Round
2016 fundi...
13
Retail technology startups founded in 2012 lead in VC funding
Startups founded in 2012 account for 16% of the sector fu...
14
Retail technology startups are a global phenomenon
Retail Technology Startup Count by Country
0 900
Companies
Data thro...
15
Top VC investors are making bets into the retail technology sector
Selected Investor Activity in Retail Technology
The ...
16
Retail technology exit activity is picking back up
Exit events within the retail technology sector grew by 179% from 20...
Retail Technology
Quarterly Notable Events
17
18
Recent retail technology funding statistics
There have been 112 retail technology funding events from
January 2017 thro...
19
Recent retail technology funding events
Notable Recent Retail Technology Funding Events
Company Funding Type Amount Dat...
20
Notable recent retail technology exit events
Notable Recent Retail Technology Acquisitions
There have been 14 exit even...
About Venture Scanner
21
Venture Scanner is the foundation of your startup research
22
Our research and data keep you ahead of the innovation curve...
Venture Scanner is your analyst and technology-powered startup research firm
Want to learn more about our retail technolog...
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Venture Scanner Retail Tech Report Q2 2017

A report providing an overview of the Retail Technology startup landscape. Includes a sector overview, graphical trends with insights, and recent funding and exit events. Contact info@venturescanner.com to learn more!

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Venture Scanner Retail Tech Report Q2 2017

  1. 1. Venture Scanner is your analyst and technology-powered startup research firm April 2017 Retail Technology Q2 Startup Market Trends and Insights
  2. 2. Retail technology report outline 2 This report provides an overview of the retail technology sector and is broken down into three sections Sector Description High-level sector metrics, maps, and category definitions Trends & Insights Infographics and data points for the retail technology sector Quarterly Activity Major funding and exit events from the previous 90 days Venture Scanner reports are built by analysts utilizing our startup database and research platform
  3. 3. Retail Technology Sector Description 3
  4. 4. Retail tech startups are creating new businesses in 22 categories 4 Retail Technology Learn about our full 1,586 company report with $41B in funding The graphic above shows a sampling of companies in each category, stats as of April 2017 Personalization In-Store ExperienceStore Analytics In-Store Management Data and Analytics Point of Sale Last Mile Logistics Retargeting O2O Payments Recommendation Made to Measure Local Incentives Coupons Price Comparison Marketing and CRM Infrastructure/Enablers Daily Deals Retail AR Loyalty Programs Local Availability Social Discovery Local Ad Tech
  5. 5. 5 Innovation quadrant for retail technology AVERAGE FUNDING ($M) AVERAGEAGE(YEARS) ESTABLISHED HEAVYWEIGHTS PIONEERS DISRUPTORS This quadrant shows a relative segmentation of the categories with respect to one another, data as of April 2017 POS Payments Social Discovery Last Mile Logistics Physical Store Analytics O2O Payments Local Incentives In-Store Experience Marketing Platforms Product Recommendation Loyalty Programs Coupons Automated Personalization Local Availability Retargeting Made-to-Measure Data and Analytics Local Advertising Retail AR Price Comparison In-Store Management Local Daily Deals Infrastructure
  6. 6. Retail technology startups play in many different categories (1 of 3) 6 Automated Personalization Platforms 123 Startups, $2.3B Total Funding Companies that deliver custom ads, marketing messages, or dynamically optimized webpages for different users Category stats as of April 2017 Data and Analytics 75 Startups, $1.2B Total Funding Companies that acquire, organize, and distribute data for retailers to enhance their applications and service offerings In-Store Experience 173 Startups, $5.8B Total Funding Companies that enhance a customer’s journey through a store using solutions such as digital engagement, mobile apps, and gamification Last Mile Logistics 177 Startups, $8B Total Funding Companies that are innovating on the last phase of the supply chain, from the store or warehouse to the consumer’s location Coupons 52 Startups, $860M Total Funding Companies that provide retailers with physical and digital merchant coupon solutions, as well as the security functions to go along with them Infrastructure and Enablers 61 Startups, $1.5B Total Funding Companies that help retailers improve existing technologies and create new ones, such as retailer- branded mobile smartphone applications In-Store Management 35 Startups, $241M Total Funding Companies that improve the productivity of brick and mortar sales associates by tracking their effectiveness and providing feedback Local Advertising Technology 33 Startups, $463M Total Funding Companies that use mobile technology to alert consumers of a retail product or service available near their location
  7. 7. Retail technology startups play in many different categories (2 of 3) 7 Local Daily Deals 44 Startups, $2.5B Total Funding Companies that sell vouchers for locally available goods and services at a steeply discounted price for a limited duration Category stats as of April 2017 Loyalty Programs 129 Startups, $1.9B Total Funding Companies that provide the technology to power a retailer’s customer loyalty program, such as tracking purchases for reward points Marketing Platforms and CRMs 180 Startups, $6.8B Total Funding Companies that enable retailers to execute marketing campaigns and engage with their customers across social media channels Physical Store Analytics 92 Startups, $2.8B Total Funding Companies that provide retailers with data about in- store customer behavior to increase revenue and conversion rates Local Incentives 81 Startups, $1.8B Total Funding Companies that help retailers attract new and repeat customers through gamification, frequency rewards, or discounts Made to Measure Customization 60 Startups, $467M Total Funding Companies that use proprietary technologies and supply chain processes to enable shoppers to create custom fitted products Online to Offline Payments 67 Startups, $2B Total Funding Companies that provide consumers with mobile wallets or other digital storage functionality related to payments Point of Sale Payments 177 Startups, $8B Total Funding Companies that provide physical payment solutions for brick-and-mortar businesses and organizations, such as near-field communication for payments
  8. 8. Retail technology startups play in many different categories (3 of 3) 8 Price and Feature Comparison 27 Startups, $199M Total Funding Companies that empower consumers to compare product prices at different outlets or compare features across similar products Category stats as of April 2017 Retail Augmented Reality 26 Startups, $228M Total Funding Companies that enable consumers to interact with products using augmented reality to try them out or see additional product information Search and Local Availability 49 Startups, $616M Total Funding Companies that allow consumers to search for the local availability of products and check their prices and store-level inventory Product Recommendation 86 Startups, $1.9B Total Funding Companies that use crowd sourced data, stylists, or algorithms to determine the best products for a specific shopper Retargeting 45 Startups, $735M Total Funding Companies that track a consumer’s location online to serve them relevant dynamic ads as they move across the web Social Discovery 70 Startups, $2.8B Total Funding Companies that allow for the discovery of products through social sharing and location check-ins, as well as the ability to purchase items from social websites
  9. 9. Retail Technology Sector Trends & Insights 9
  10. 10. 10 Investing into retail technology happens in a variety of categories The payments categories account for 20% of venture funding and 16% of total companies in the retail technology sector Venture Investing in Retail Technology Companies are categorized by function, and therefore can exist in multiple categories. Data through April 2017 - 20 40 60 80 100 120 140 160 180 200 0 1 2 3 4 5 6 7 8 9 CompanyCount TotalFunding($B) VC Funding Count
  11. 11. 11 VC funding into retail tech has grown over the past decade Overall retail technology VC funding grew at a CAGR of 21% from 2011- 2016, and 2017 is on pace to be the highest funding year ever Retail Technology Funding Over Time Data through April 2017 0 1 2 3 4 5 6 7 8 9 10 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 TotalFunding($B)
  12. 12. 12 Retail technology startups are finding funding across the spectrum Retail Technology Funding Amount By Round 2016 funding amounts were relatively equal amongst the various rounds Graphs shows only the funding rounds listed therein, data through April 2017 0 1 2 3 4 5 6 7 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 FundingAmount($B) Late Stage Series D Series C Series B Series A Seed
  13. 13. 13 Retail technology startups founded in 2012 lead in VC funding Startups founded in 2012 account for 16% of the sector funding over the last decade, and include companies like Instacart, Affirm, and Deliveroo Retail Technology Funding By Vintage Year Data through April 2017 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 TotalFunding($B) Year Founded
  14. 14. 14 Retail technology startups are a global phenomenon Retail Technology Startup Count by Country 0 900 Companies Data through April 2017
  15. 15. 15 Top VC investors are making bets into the retail technology sector Selected Investor Activity in Retail Technology The above count represents a subset of overall investor activity, data through April 2017 0 10 20 30 40 50 60 70 80 NumberofInvestments Number of Investments Number of Companies Backed
  16. 16. 16 Retail technology exit activity is picking back up Exit events within the retail technology sector grew by 179% from 2011 to 2016, and 2017 is on track to have the most exits ever Retail Technology M&A and IPO Events By Year Data through April 2017 0 10 20 30 40 50 60 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 NumberofExits Public Acquired
  17. 17. Retail Technology Quarterly Notable Events 17
  18. 18. 18 Recent retail technology funding statistics There have been 112 retail technology funding events from January 2017 through March 2017 Recent Retail Technology Funding Round Counts Graph shows only the funding types listed therein, data as of April 2017 0 5 10 15 20 25 30 Seed Series A Series B Series C Series D Late Stage FundingEventCount
  19. 19. 19 Recent retail technology funding events Notable Recent Retail Technology Funding Events Company Funding Type Amount Date Private Equity $1,100,000,000 Jan 24, 2017 Series D $400,000,000 Mar 7, 2017 Private Equity $250,000,000 Jan 4, 2017 Private Equity $100,200,000 Mar 23, 2017 Series D $100,000,000 Feb 13, 2017 Retail technology startups raised $3.1 billion from January 2017 through March 2017 Data as of April 2017
  20. 20. 20 Notable recent retail technology exit events Notable Recent Retail Technology Acquisitions There have been 14 exit events from January to March 2017, all of which have been acquisitions Data as of April 2017 Company Acquirer Amount Date $100,000,000 Feb 14, 2017 $40,000,000 Mar 2, 2017 Unknown Mar 1, 2017 Unknown Feb 23, 2017 Unknown Jan 19, 2017
  21. 21. About Venture Scanner 21
  22. 22. Venture Scanner is the foundation of your startup research 22 Our research and data keep you ahead of the innovation curve Save Time and Money Get immediate access to years of startup research Leverage Technology Realize the power of our landscaping technology Stay Current See all updates and developments Many international Fortune 500 companies trust Venture Scanner to help them with their startup landscaping and reporting needs
  23. 23. Venture Scanner is your analyst and technology-powered startup research firm Want to learn more about our retail technology report? Click here or contact info@venturescanner.com to learn more

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