The document discusses emerging retail technologies for 2020, including 3D printing, mood sensing, virtual reality, and the internet of everything. It outlines how 3D printing is becoming more accessible and personalized, and how technology is working to understand customer moods in stores through facial recognition and sensors to tailor recommendations. Virtual reality is also discussed as a way to enhance the shopping experience through immersive product viewing. The internet of everything refers to the growing number of devices that will be connected to the internet and the exponential growth of data and traffic this will create.
4 Ways to Disrupt the Retail Model and Engage Customers DifferentlyAptosRetail
With competitive advantage eroding more rapidly than ever, retailers are searching for new growth opportunities. They need to find new retail models that can speed up the timeline for transition and reinvention. In this future-forward webinar, a panel of retail experts examines the benefits of four fast-growing retailing models that have recently disrupted the competitive environment. Key topics covered in the webinar include:
-The importance of rethinking the shopping experience and the rules for customer engagement
-Using all of the shopper’s hyper-connected tools and social platforms to maximum advantage
-Understanding the impact of new models on shoppers, investors, entrepreneurs and business partners
-Multiple case studies that underscore each breakthrough retail model
-Methods for leveraging these emerging models to drive greater brand loyalty and higher conversion rates
Move over millennials. Centennials have just replaced you as Marketing's most sought-after consumers. These 70M people, born between 1996 and 2011, ar efast becoming a very important part of the shopping landscape,and this presentation will help retailers understand their attitudes toward money, how they shop, where to find them, and who influences them.
Persistent Personalization Inside the StoreAptosRetail
Retail has long understood the conversion power of personalization, particularly in the digital channels. But as an industry we have struggled to achieve the same persistent personalizatuion that we have come to expect from the online experience. Aptos has partnered with F3G to overcome the challenges and make truly persistent in-store personalization a reality. Click through the presentation to learn more.
As Millennials are quickly beginning to age out of the coveted "most sough after generation" position as Marketers are turning their attention to Generation Z , or Centennials. This presentation takes an in-depth look at their influences, attitudes about money, who they shop and where they look for entertainment to help give retailers a 360-view of this rapidly emerging generation of over 70 million shoppers.
There's Something About Alexa: Is Retail Ready for the Age of Conversational ...AptosRetail
Amazon is investing billions into voice technology: Echo devices, Alexa skills, Natural Language Processing, and of course, shopping via Alexa. In this informative and educational presentation, targeted to retailers, Aptos Marketing Director Dave Bruno will walk you through the state of adoption of Echos and Alexa, Amazon's Alexa strategy, how consumers are (or aren't) shopping with Alexa, chat bots, and why he is worried most about something that has - on the surface, at least - nothing at all to do with shopping.
This document discusses the main types of loyalty programs, including:
1) Pure point-based programs where customers earn points based on spending that can be redeemed for services or products.
2) Pure lifestyle programs that target specific customer groups with deals to create addiction and reduce churn.
3) Affinity-based programs with tiers that offer gifts and privileges based on customer spending to target valuable customers.
4) Hybrid point-based and lifestyle programs that offer both points and segmented deals to reward valuable customers.
5) Community-based programs that reward entire communities to limit individual customer churn.
6) Coalition programs where brands form alliances to share costs, generate revenue from point redemptions,
This document summarizes key points from a book about building customer loyalty. Chapter 1 discusses why customer loyalty is important for businesses today, noting that loyal customers are worth more and it is more expensive to acquire new customers than retain existing ones. It also outlines rewards for providing great customer service like increased spending and penalties for poor service like lost customers. Chapter 2 explains that shared values are more important than engagement for building brand loyalty, and that customers are loyal to beliefs and causes rather than just businesses. It provides examples of brands that have cultivated loyalty by taking strong stances on issues.
4 Ways to Disrupt the Retail Model and Engage Customers DifferentlyAptosRetail
With competitive advantage eroding more rapidly than ever, retailers are searching for new growth opportunities. They need to find new retail models that can speed up the timeline for transition and reinvention. In this future-forward webinar, a panel of retail experts examines the benefits of four fast-growing retailing models that have recently disrupted the competitive environment. Key topics covered in the webinar include:
-The importance of rethinking the shopping experience and the rules for customer engagement
-Using all of the shopper’s hyper-connected tools and social platforms to maximum advantage
-Understanding the impact of new models on shoppers, investors, entrepreneurs and business partners
-Multiple case studies that underscore each breakthrough retail model
-Methods for leveraging these emerging models to drive greater brand loyalty and higher conversion rates
Move over millennials. Centennials have just replaced you as Marketing's most sought-after consumers. These 70M people, born between 1996 and 2011, ar efast becoming a very important part of the shopping landscape,and this presentation will help retailers understand their attitudes toward money, how they shop, where to find them, and who influences them.
Persistent Personalization Inside the StoreAptosRetail
Retail has long understood the conversion power of personalization, particularly in the digital channels. But as an industry we have struggled to achieve the same persistent personalizatuion that we have come to expect from the online experience. Aptos has partnered with F3G to overcome the challenges and make truly persistent in-store personalization a reality. Click through the presentation to learn more.
As Millennials are quickly beginning to age out of the coveted "most sough after generation" position as Marketers are turning their attention to Generation Z , or Centennials. This presentation takes an in-depth look at their influences, attitudes about money, who they shop and where they look for entertainment to help give retailers a 360-view of this rapidly emerging generation of over 70 million shoppers.
There's Something About Alexa: Is Retail Ready for the Age of Conversational ...AptosRetail
Amazon is investing billions into voice technology: Echo devices, Alexa skills, Natural Language Processing, and of course, shopping via Alexa. In this informative and educational presentation, targeted to retailers, Aptos Marketing Director Dave Bruno will walk you through the state of adoption of Echos and Alexa, Amazon's Alexa strategy, how consumers are (or aren't) shopping with Alexa, chat bots, and why he is worried most about something that has - on the surface, at least - nothing at all to do with shopping.
This document discusses the main types of loyalty programs, including:
1) Pure point-based programs where customers earn points based on spending that can be redeemed for services or products.
2) Pure lifestyle programs that target specific customer groups with deals to create addiction and reduce churn.
3) Affinity-based programs with tiers that offer gifts and privileges based on customer spending to target valuable customers.
4) Hybrid point-based and lifestyle programs that offer both points and segmented deals to reward valuable customers.
5) Community-based programs that reward entire communities to limit individual customer churn.
6) Coalition programs where brands form alliances to share costs, generate revenue from point redemptions,
This document summarizes key points from a book about building customer loyalty. Chapter 1 discusses why customer loyalty is important for businesses today, noting that loyal customers are worth more and it is more expensive to acquire new customers than retain existing ones. It also outlines rewards for providing great customer service like increased spending and penalties for poor service like lost customers. Chapter 2 explains that shared values are more important than engagement for building brand loyalty, and that customers are loyal to beliefs and causes rather than just businesses. It provides examples of brands that have cultivated loyalty by taking strong stances on issues.
This document discusses a webinar on retail technology trends in 2020. It focuses on three technologies: 3D printing, mood sensing personalization, and virtual reality. For each technology, it provides background on recent developments and examples of companies experimenting with the technology. It also includes polls asking audiences to vote whether each technology is currently "hip" or "hype". The webinar aims to discuss which technologies represent meaningful opportunities for retailers and which are overhyped.
John Watton is Lead marketing for Adobe's Digital Marketing business in Europe, responsible for the marketing strategy and execution of Adobe’s fastest growing business segment and largest international territory.
Read John's presentation "Stop thinking facts, start thinking emotions" from Oi15!
The document discusses how marketing is changing from a focus on facts and segmentation to emotions and personalization. It notes that people are exposed to thousands of marketing messages daily across many channels. It advocates using data to deliver personalized, relevant experiences tailored to each individual consumer in order to improve conversion rates, sales, and engagement. The presentation argues that successful marketing in the future will require understanding consumers on an emotional level and combining emotions with science in communications.
This document provides an agenda and schedule for a Money20/20 event taking place on Friday, Saturday, and Sunday. On Friday there is a happy hour from 8-9 PM. On Saturday, activities include registration from 9-12 PM, breakfast from 9-11 AM, opening announcements at 11 AM, sponsor and attendee pitches from 11-12 PM, lunch from 12-2 PM, sponsor breakout sessions from 1-4:30 PM, dinner from 6-8 PM, and a pitch workshop at 8 PM. On Sunday activities include breakfast from 6:30-8:30 AM and coding ending at 11 AM. The event includes prizes for the winning teams.
The document discusses using visual content on social media to attract tenants. It recommends creating blog posts, photos, infographics and videos to engage audiences. Target demographics include Millennials, professionals and baby boomers. Popular platforms are Facebook, Twitter, YouTube, Pinterest, Vine and Instagram. The document advises property managers to understand their audience, devise a content creation process, and set goals in order to choose the best platforms and budget time effectively.
On April 23, 2015, Atmel Corp hosted Silicon Valley Brand Forum's event on how Brand management is the rocket fuel for content.
The Silicon Valley Brand Forum was founded in 2000 to enable senior brand professionals to share challenges, trends, opportunities in brand management, and build strong networks of fellow practitioners.
The document discusses best practices for innovation partnerships between large enterprises and startups. It provides examples of successful partnerships between companies like Nike/Apple, Nestle/Android, and Starwood Hotels/Savioke. It introduces the KITE platform, which facilitates partnerships at scale. The challenges of securing partnerships from both the enterprise and startup side are examined. Key steps for startups to successfully partner with enterprises are outlined, including getting started, nailing the first meeting, getting a deal, legal/vendor setup, and implementation. Common obstacles that can prevent deals are also discussed.
The document discusses the use of hashtags to build communities on social media. It provides tips for using hashtags effectively, such as checking that a hashtag isn't already in use, using capital letters, making hashtags last for annual events, creating rules for a hashtag, and measuring engagement with the hashtag. Specific hashtags mentioned include those for towns, bands, and conferences.
This document discusses building business agility through continuous delivery and customer development. It emphasizes reducing uncertainty through frequent customer feedback and releasing minimum viable products. Continuous integration, deployment, and delivery are recommended to get feedback early and often. Hypotheses about product-market fit and customer value should be validated through experiments and metrics. Cross-functional teams are advised to build, measure, and learn quickly in iterative cycles aligned with customer needs.
AT&T Mobile App Hackathon (Smart City) - BerkeleyEd Donahue
The document outlines information for an AT&T Mobile App Hackathon focused on smart cities, including guidelines for participation, prizes for winning apps, and technical resources. It provides details on judging criteria, rules, presentation guidelines and encourages participants to wireframe app ideas. The goal is for attendees to work in teams to code new apps over the course of the hackathon using AT&T APIs and services for chances to win cash prizes.
Art + Science : The New Marketer - Future of Digital Marketing 2015John Watton
Recent discussions have focussed on putting more science into marketing. But successful marketers will be those who are analytical and data-driven, yet understand brands, storytelling, and experiential marketing. Future marketing leaders must engage both right and left-brain disciplines and balance the art and science of marketing.
This document is from EZT.biz and discusses their Lifestyles Commerce platform. It promotes apps, products and services for entrepreneurs, producers, travelers and essentials/gifts. The platform offers premium products, promotional invites, private brand access and a magazine-style ecommerce interface. It aims to help people create the world they want and make the most of their time through curated offerings.
Pete Doyle, Founder of SocialRetail Group presents on: What are the main ways of using Facebook to engage with members and show them what events you have on offer – and encourage them to visit!Getting likes and longer stays through member interaction; How to use your Facebook newsfeed for marketing; Is paid social advertising the way forward?Examples of effective association marketing through Facebook only.
In digital space no one can hear you screamJohn Watton
The document discusses trends in digital marketing and inbound marketing. It notes that consumers are exposed to many marketing messages daily and that social media posts have short lifespans. It advocates for behavioral marketing based on profiles, preferences and real-time data rather than segmentation. Automation, data, creativity and transformation are also highlighted as important for marketers to be heard in the digital space.
Get the Tech Out of the Way: Shallow Interaction Design for Enhanced Social P...UXPA International
We're all familiar with the phrase that "less is more", and in the case of games and learning, no truer words have been spoken. In this session, we'll talk about a game that we helped a museum research, design, and develop to engage people in the complex topic of disaster resilience. Session attendees will have an opportunity to experience a portion of the game first hand and then participate in a lively presentation and discussion about the user-centered design techniques we used, drawing on theories from instructional design and serious games. To keep things simple, and avoid the dreaded “feature creep”, we worked in paper as long as we could and only brought in digital when we were certain we'd nailed the game mechanics to achieve our intended learning outcomes. The end result was a hybrid paper/digital social learning game that even BIG US GOVERNMENT AGENCY is excited about.
The document discusses best practices for measuring the effectiveness of social media strategies. It recommends measuring engagement rather than superficial metrics like likes and followers. Engagement metrics provide more meaningful insights and include the number of active community members, comments, shares, clicks and conversations generated. The document also cautions against common mistakes like focusing on metrics that don't correlate to business goals and failing to account for fake or inactive social media accounts when evaluating the size of an audience.
The New Digital Marketing Mix: Breathe CreativityChi-chi Ekweozor
The document discusses methods for integrating digital and social media techniques into marketing campaigns. It covers viral marketing tactics like "how-to" videos, top 10-style lists, video diaries, and competitions. Examples are provided for each technique. The document also discusses measuring the effectiveness of digital campaigns and provides tips for marketers on applying these techniques to their own campaigns.
The document discusses how digitization is creating new sources of value by collapsing the distance between the purchase and consumption of products and services. Specifically, digitization allows marketers to offer value at points of consumption by creating digital-physical combinations, recovering previously unmet or "latent" demand, and providing access and benefits without requiring ownership. This collapse of time and space between purchase and use is shaping new digital markets and business models, such as on-demand services that make idle resources available whenever needed.
Learn how marketers use APIs to automate their stackAlex Ortiz
What you’ll learn:
Emerging technologies, tools, and trends to keep an eye on
How APIs are opening new doors for marketing growth
Integration and automation ideas and examples by leading marketers
These webinar slides created by MarTech® thought leader, Travis Wright, and Alex Ortiz, VP Marketing at Tray.io
This document discusses a webinar on retail technology trends in 2020. It focuses on three technologies: 3D printing, mood sensing personalization, and virtual reality. For each technology, it provides background on recent developments and examples of companies experimenting with the technology. It also includes polls asking audiences to vote whether each technology is currently "hip" or "hype". The webinar aims to discuss which technologies represent meaningful opportunities for retailers and which are overhyped.
John Watton is Lead marketing for Adobe's Digital Marketing business in Europe, responsible for the marketing strategy and execution of Adobe’s fastest growing business segment and largest international territory.
Read John's presentation "Stop thinking facts, start thinking emotions" from Oi15!
The document discusses how marketing is changing from a focus on facts and segmentation to emotions and personalization. It notes that people are exposed to thousands of marketing messages daily across many channels. It advocates using data to deliver personalized, relevant experiences tailored to each individual consumer in order to improve conversion rates, sales, and engagement. The presentation argues that successful marketing in the future will require understanding consumers on an emotional level and combining emotions with science in communications.
This document provides an agenda and schedule for a Money20/20 event taking place on Friday, Saturday, and Sunday. On Friday there is a happy hour from 8-9 PM. On Saturday, activities include registration from 9-12 PM, breakfast from 9-11 AM, opening announcements at 11 AM, sponsor and attendee pitches from 11-12 PM, lunch from 12-2 PM, sponsor breakout sessions from 1-4:30 PM, dinner from 6-8 PM, and a pitch workshop at 8 PM. On Sunday activities include breakfast from 6:30-8:30 AM and coding ending at 11 AM. The event includes prizes for the winning teams.
The document discusses using visual content on social media to attract tenants. It recommends creating blog posts, photos, infographics and videos to engage audiences. Target demographics include Millennials, professionals and baby boomers. Popular platforms are Facebook, Twitter, YouTube, Pinterest, Vine and Instagram. The document advises property managers to understand their audience, devise a content creation process, and set goals in order to choose the best platforms and budget time effectively.
On April 23, 2015, Atmel Corp hosted Silicon Valley Brand Forum's event on how Brand management is the rocket fuel for content.
The Silicon Valley Brand Forum was founded in 2000 to enable senior brand professionals to share challenges, trends, opportunities in brand management, and build strong networks of fellow practitioners.
The document discusses best practices for innovation partnerships between large enterprises and startups. It provides examples of successful partnerships between companies like Nike/Apple, Nestle/Android, and Starwood Hotels/Savioke. It introduces the KITE platform, which facilitates partnerships at scale. The challenges of securing partnerships from both the enterprise and startup side are examined. Key steps for startups to successfully partner with enterprises are outlined, including getting started, nailing the first meeting, getting a deal, legal/vendor setup, and implementation. Common obstacles that can prevent deals are also discussed.
The document discusses the use of hashtags to build communities on social media. It provides tips for using hashtags effectively, such as checking that a hashtag isn't already in use, using capital letters, making hashtags last for annual events, creating rules for a hashtag, and measuring engagement with the hashtag. Specific hashtags mentioned include those for towns, bands, and conferences.
This document discusses building business agility through continuous delivery and customer development. It emphasizes reducing uncertainty through frequent customer feedback and releasing minimum viable products. Continuous integration, deployment, and delivery are recommended to get feedback early and often. Hypotheses about product-market fit and customer value should be validated through experiments and metrics. Cross-functional teams are advised to build, measure, and learn quickly in iterative cycles aligned with customer needs.
AT&T Mobile App Hackathon (Smart City) - BerkeleyEd Donahue
The document outlines information for an AT&T Mobile App Hackathon focused on smart cities, including guidelines for participation, prizes for winning apps, and technical resources. It provides details on judging criteria, rules, presentation guidelines and encourages participants to wireframe app ideas. The goal is for attendees to work in teams to code new apps over the course of the hackathon using AT&T APIs and services for chances to win cash prizes.
Art + Science : The New Marketer - Future of Digital Marketing 2015John Watton
Recent discussions have focussed on putting more science into marketing. But successful marketers will be those who are analytical and data-driven, yet understand brands, storytelling, and experiential marketing. Future marketing leaders must engage both right and left-brain disciplines and balance the art and science of marketing.
This document is from EZT.biz and discusses their Lifestyles Commerce platform. It promotes apps, products and services for entrepreneurs, producers, travelers and essentials/gifts. The platform offers premium products, promotional invites, private brand access and a magazine-style ecommerce interface. It aims to help people create the world they want and make the most of their time through curated offerings.
Pete Doyle, Founder of SocialRetail Group presents on: What are the main ways of using Facebook to engage with members and show them what events you have on offer – and encourage them to visit!Getting likes and longer stays through member interaction; How to use your Facebook newsfeed for marketing; Is paid social advertising the way forward?Examples of effective association marketing through Facebook only.
In digital space no one can hear you screamJohn Watton
The document discusses trends in digital marketing and inbound marketing. It notes that consumers are exposed to many marketing messages daily and that social media posts have short lifespans. It advocates for behavioral marketing based on profiles, preferences and real-time data rather than segmentation. Automation, data, creativity and transformation are also highlighted as important for marketers to be heard in the digital space.
Get the Tech Out of the Way: Shallow Interaction Design for Enhanced Social P...UXPA International
We're all familiar with the phrase that "less is more", and in the case of games and learning, no truer words have been spoken. In this session, we'll talk about a game that we helped a museum research, design, and develop to engage people in the complex topic of disaster resilience. Session attendees will have an opportunity to experience a portion of the game first hand and then participate in a lively presentation and discussion about the user-centered design techniques we used, drawing on theories from instructional design and serious games. To keep things simple, and avoid the dreaded “feature creep”, we worked in paper as long as we could and only brought in digital when we were certain we'd nailed the game mechanics to achieve our intended learning outcomes. The end result was a hybrid paper/digital social learning game that even BIG US GOVERNMENT AGENCY is excited about.
The document discusses best practices for measuring the effectiveness of social media strategies. It recommends measuring engagement rather than superficial metrics like likes and followers. Engagement metrics provide more meaningful insights and include the number of active community members, comments, shares, clicks and conversations generated. The document also cautions against common mistakes like focusing on metrics that don't correlate to business goals and failing to account for fake or inactive social media accounts when evaluating the size of an audience.
The New Digital Marketing Mix: Breathe CreativityChi-chi Ekweozor
The document discusses methods for integrating digital and social media techniques into marketing campaigns. It covers viral marketing tactics like "how-to" videos, top 10-style lists, video diaries, and competitions. Examples are provided for each technique. The document also discusses measuring the effectiveness of digital campaigns and provides tips for marketers on applying these techniques to their own campaigns.
The document discusses how digitization is creating new sources of value by collapsing the distance between the purchase and consumption of products and services. Specifically, digitization allows marketers to offer value at points of consumption by creating digital-physical combinations, recovering previously unmet or "latent" demand, and providing access and benefits without requiring ownership. This collapse of time and space between purchase and use is shaping new digital markets and business models, such as on-demand services that make idle resources available whenever needed.
Learn how marketers use APIs to automate their stackAlex Ortiz
What you’ll learn:
Emerging technologies, tools, and trends to keep an eye on
How APIs are opening new doors for marketing growth
Integration and automation ideas and examples by leading marketers
These webinar slides created by MarTech® thought leader, Travis Wright, and Alex Ortiz, VP Marketing at Tray.io
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.