Retail has long understood the conversion power of personalization, particularly in the digital channels. But as an industry we have struggled to achieve the same persistent personalizatuion that we have come to expect from the online experience. Aptos has partnered with F3G to overcome the challenges and make truly persistent in-store personalization a reality. Click through the presentation to learn more.

1. Copyright © 2015 Aptos, Inc. All rights
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Retail’s next great frontier:
Persistent In-Store Personalization

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Your Recently Viewed Items and Featured Recommendations
Inspired by your Browsing History
Recommendations Intended Specifically for You
Based Upon Items You have Recently Purchased
We long ago recognized the conversion power of
Personalized Web Experiences

3. Copyright © 2015 Aptos, Inc. All rights
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• Clienteling
• Mobile POS
• Branded Apps
And we have made significant strides
Inside the Store

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• Low app adoption
• Limited salespeople
• Sales resistance
• Phone interface
Despite progress, we haven’t yet made
Personalization Persistent

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• Digital displays
• RFID
• Beacons
• Clienteling/CRM
• Mobile Apps
• POS
• Wearables
• Order Management
Aptos and F3G: Combining technologies and innovation to
Crack the Code on Persistence

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30% OffFree People
Knit Dress
Welcome back,
Heather! Just for you:
• CUSTOM GREETINGS
• LOCAL PROMOTIONS
• PERSONAL OFFERS
Personalized Digital Displays
As they Traverse the Store

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• PRODUCT DETAILS
• ENDLESS AISLE
• OFFER & PROMOS
As they Handle Merchandise
Fisher Price
Woodland Friends
Musical Mobile
• 2.75" high 11" wide
• Musical crib mobile with
motorized action
• Linkable stroller for on-the-go
• Take-along owl “knows”
when it’s on the go
IN STOCK
AVAILABLE NEXT DAY
Interactive Digital Displays

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Merch, Marketing, Store Ops
Effectiveness Scorecards
• INTEREST LEVELS
• ENGAGEMENT LEVELS
• CONVERSION RATES
• FIXTURE PERFORMANCE

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CRM/Endless Aisle on Apple Watch
Cassie Denton
LTV: $1,500
Last Purchase:
$135 12/17/2016
• CUSTOMER PROFILE
• PURCHASE HISTORY
• LOYALTY STATUS
• WISH LISTS
• INV AVAILABILITY
• ENDLESS AISLE

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- Aptos Press Release, June 17, 2015
“Aptos will focus on ‘engaging customers differently’ by delivering a
singular commerce platform for seamless customer experiences.”
June 2015: Aptos is Launched

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100% Focus on Retail
300 Retail Clients
500 Retail Brands
apparel | footwear | sporting goods | hard goods | general merchandise | specialty

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Empowered, Seamless Experiences
Engaging Your Customers Differently through
Based on deep knowledge
of who they are, how they
shop and why they buy

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One Customer One Interaction One Order
One Product One Truth One View of the Enterprise
CRM • Clienteling POS • Mobile POS • Enterprise Order Management
Planning • Merchandising Audit & Operations Management Analytics
One Secure Platform, in the Cloud
Singular Commerce, Seamless Experiences.
Digital Commerce • LMS