The document discusses Whirlpool's refrigerator sales and market share at Croma stores. It provides sales figures and matrices comparing Whirlpool to competitors for different refrigerator types. It analyzes observations from walk-ins and repeat customers. Recommendations include targeting high growth market segments, a new promotional strategy, and positioning Whirlpool as a brand for new age homemakers. The meeting aims to increase Whirlpool's 47% market share from the previous month.

1. RE STINT @ CROMA RAJAT JAIN VIVEK RAJ DEVENDRA RISHI GUPTA

3. CATEGORY IN CROMA

4. DISPLAY IN CROMA BELAPUR

5. SALES FIGURES & ANALYSIS

9. WHIRLPOOL MARKET SHARE(OVERALL)

10. OBSERVATIONS

11. DIRECT COOL MATRIX Whirlpool Competitors Capacity Range 180 – 200 l 62 – 195 l Color 2 3 Display 3 6 Price Range 10500-11500 7000 - 9600 Sales 4 8

12. FROST FREE MATRIX Whirlpool Competitors Capacity Range 220 – 450 l 220 – 650 l Color 2 >6 Display 10 >40 Price Range 14500 - 35000 12000 - 110000 Sales 15 48

13. SEMI AUTOMATIC MATRIX Whirlpool Competitors Capacity Range 6.5 – 7 kg 6 – 7 kg Color 2 2 Display 2 6 Price Range 7000 - 7800 6500 - 7200 Sales 0 5

14. FULLY AUTOMATIC MATRIX Whirlpool Competitors Capacity Range 6 – 6.5 kg 5.5 – 8 kg Color 3 >6 Display 4 >20 Price Range 12300 - 17500 7000 - 40000 Sales 7 70

15. WALKIN ANALYSIS

16. REPEAT USE

17. RECOMMENDATIONS

18. High Low Market Share High Low Growth High Low Market Share High Low Growth BCG Strategy Traditional Store Modern Retail Store (Croma)(Desired State) FF(<280 l) SA ? Fusion Cash Cow DC Dog FLT FF (>=280 l) ? FLT Cash Cow FF(<=280 l) Dog DC SA

22. RE BENEFIT An increase of 47 pc in market share with respect to previous month

23. THANK YOU