Brands can use these sub-category specific reports to see how they stack up against competition on ecommerce sites like Flipkart, Snapdeal, Amazon.in etc. It can help them sharpen their ecommerce strategy and identify market gaps.

1. RESEARCH REPORT
Ecommerce Brand
Presence Report
LED Tubes

2. PURPOSE OF REPORT
Brands can use these sub-category specific reports to
see how they stack up against competitionon
ecommerce sites like Flipkart,Snapdeal,Amazon.in etc.
It can help them sharpen their ecommerce strategy
and identify market gaps.
METHODOLOGY
Browntape’sproprietary technology has been used to
collect data from ecommerce sites about the products
selling for the sub-category in question. Expert
category managers slice and dice this data to present
key insights.
ECOMMERCESITES
Data collected on 15th April 2017
2

3. LED Tubelight
Contents
1. LED Tubelight Segment Overview
2. Overall Brands Presence on Sites
3. List of Brands on : Amazon, Flipkart & Snapdeal – NOT INCLUDED IN PREVIEW
4. LED Tubelights Type(Wattage) Comparison : by Marketplace
5. LED Tubelights Type(Wattage) Comparison : by Brand - DATA MASKED IN PREVIEW
6. Price Range Analysis Overview - DATA MASKED IN PREVIEW
7. Price Range Analysis : Amazon, Flipkart & Snapdeal
- by Type(Wattage) - DATA MASKED IN PREVIEW
- by Brand & Type(Wattage) - DATA MASKED IN PREVIEW
8.Price Segment Analysis
- Overall - DATA MASKED IN PREVIEW
- by Brand – NOT INCLUDED IN PREVIEW
9.Discounting Analysis : Amazon, Flipkart & Snapdeal
- by Type(Wattage) - DATA MASKED IN PREVIEW
- by Brand & Type(Wattage) - DATA MASKED IN PREVIEW
10.Customer Review Analysis : Amazon, Flipkart & Snapdeal
(as proxy for sales) - by Type(Wattage) – NOT INCLUDED IN PREVIEW
- by Brand & Type(Wattage) - DATA MASKED IN PREVIEW
11. Best Sellers – by Site : Amazon, Flipkart & Snapdeal - DATA MASKED IN PREVIEW
3

4. 4
94
82
45
516
388
253
0
100
200
300
400
500
600
Amazon Flipkart Snapeal
Total Brands
Total Sku
LED Tubes
Marketplace Noof Brands Total Sku
Amazon 94 516
Flipkart 82 388
Snapeal 45 253
 Amazon has highest no. of brand listings, compared to Flipkart & Snapdeal
 Similarly in total product listings, Amazon is leading with almost double the count of Snapdeal and Flipkart.
Marketplace wise Category Overview as per Product Assortment– Flipkart | Amazon | Snapdeal

5. Brand Amazon Flipkart Snapdeal Grand Total
Epsori 18 89 109 216
Imperial 13 80 93
Wipro 24 24 18 66
Syska 16 10 5 31
Philips 17 7 6 30
FOS 29 29
Eveready 2 8 12 22
Corvi 15 15
Murphy 9 3 12
Mehai 11 11
Smart Plug 11 11
Bigapple 11 11
SoftTalk 8 8
Crompton 3 3 6
Polycab 3 3 6
Citra 4 4
Radiant 4 4
Mg Gold 4 4
Multiwave 4 4
Remi 3 3
Ajantaquartz 3 3
Cortina Satguru 3 3
Kent 3 3
Voltsand
Watts India
2 2
Havells 2 2
Moserbaer 2 2
Sonics 2 2
Calex 1 1
Havells 1 1
Listers 1 1
Finolex 1 1
18
13
24
16 17
29
2
89
80
24
10 7 8
109
18
5 6
12
0
20
40
60
80
100
120
Epsori Imperial Wipro Syska Philips FOS Eveready
SKUCount
Brands
Amazon Flipkart Snapdeal
 Epsori is leading the chart with highest no. of sku’s compared to the
rest top brands in this segment
 The second place is shared by Imperial & Wipro with a similar range
of listed sku’s.
5
Marketplace wise Brand Presence as per Product Assortment– Flipkart | Amazon | Snapdeal

6. 6
Watt Range Min SP Max SP Best discount
0.5 - 5 W 199 3,399 66%
6 - 10 W 290 7,500 54%
11 - 15 W 289 8,999 58%
16 - 20 W 365 55,500 82%
21 - 25 W 299 10,955 58%
Above26 W 2,670 6,945 22%
Watt Range Min SP Max SP Best discount
0.5 - 5 W 199 3,399 39%
6 - 10 W 325 6,640 41%
11 - 15 W 289 8,999 30%
16 - 20 W 380 55,500 57%
21 - 25 W 299 10,955 34%
Above 26 W 2,670 2,840 0%
Watt Range Min SP Max SP Best discount
0.5 - 5 W 240 2,499 66%
6 - 10 W 290 7,500 54%
11 - 15 W 427 5,299 58%
16 - 20 W 365 5,100 82%
21 - 25 W 599 1,357 58%
Watt Range Min SP Max SP Best discount
0.5 - 5 W 306 1,800 35%
6 - 10 W 299 3,735 29%
11 - 15 W 450 3,445 32%
16 - 20 W 382 5,790 65%
21 - 25 W 528 4,690 46%
Above 26 W 6,945 6,945 22%
Amazon.in
Flipkart
Snapdeal
Price Range Analysis & Discounting Pattern Overview - Flipkart | Amazon | Snapdeal
Overall marketplace
 Highest discounting pattern is observed in the 16-20 W sub type
across all marketplaces
 The entry price point for sub types
0.5 - 5W : Rs.100 to Rs.200
6 - 10 W : Rs.200 to Rs.300
11- 15 W : Rs.200 to Rs.300
16- 20 W : Rs.300 to Rs.400
21- 25 W : Rs.200 to Rs.300
Above 26 W: Rs.2500 to Rs.3000
199 290 289 365 299
2,6703,399
7,500 8,999
55,500
10,955
6,945
66%
54%
58%
82%
58%
22%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
0
10000
20000
30000
40000
50000
60000
0.5 - 5 W 6 - 10 W 11 - 15 W 16 - 20 W 21 - 25 W Above 26 W
Pricing & Discount PatternOverview
Min SP Max SP Best discount Linear (Best discount)
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preview
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Complete data will be
included in the full report

7. Wattage Brand Listings Min SP Max SP
0.5 - 5 W
Epsori 2 306 899
Imperial 2 1,750 1,750
Mehai 5 199 199
Murphy 3 240 380
Philips 4 997 3,289
Smart Plug 2 315 315
Wipro 15 279 3,399
Wattage Brand Listings Min SP Max SP
6 - 10 W
Corvi 9 349 3,375
Epsori 6 374 6,640
FOS 2 1,490 1,590
Imperial 7 450 2,760
Murphy 4 325 580
Philips 2 500 946
Smart Plug 5 399 399
Wipro 3 399 1,102
Wattage Brand Listings Min SP Max SP
11 - 15 W
Citra 1 350 350
Corvi 4 595 8,999
Crompton 1 550 550
Epsori 2 450 495
Mehai 6 289 289
7
Price Range & Listings Overview: By Wattage - Amazon
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Full Report Includes
Price Range Analysis: Amazon,Flipkart & Snapdeal
-byType(Wattage)
-byBrand & Type(Wattage)

8. Brand Wattage Listings Min price Max price
Citra 11 - 15 W 1 350 350
16 - 20 W 2 449 1,399
21 - 25 W 1 299 299
Citra Total 4 299 1,399
Corvi 6 - 10 W 9 349 3,375
11 - 15 W 4 595 8,999
16 - 20 W 2 1,234 1,234
Corvi Total 15 349 8,999
Crompton 11 - 15 W 1 550 550
16 - 20 W 2 429 459
Crompton Total 3 429 550
Epsori 0.5 - 5 W 2 306 899
6 - 10 W 6 374 6,640
11 - 15 W 2 450 495
16 - 20 W 8 380 12,795
Epsori Total 18 306 12,795
Eveready 16 - 20 W 2 899 1,099
Eveready Total 2 899 1,099
FOS 6 - 10 W 2 1,490 1,590
16 - 20 W 19 780 55,500
21 - 25 W 6 1,550 2,720
Above 31 W 2 2,670 2,840
FOS Total 29 780 55,500
Imperial 0.5 - 5 W 2 1,750 1,750
6 - 10 W 7 450 2,760
16 - 20 W 4 990 2,970
Imperial Total 13 450 2,970
Brand Wattage Listings Min price Max price
Mehai 0.5 - 5 W 5 199 199
11 - 15 W 6 289 289
Mehai Total 11 199 289
Murphy 0.5 - 5 W 3 240 380
6 - 10 W 4 325 580
16 - 20 W 2 650 839
Murphy Total 9 240 839
Philips 0.5 - 5 W 4 997 3,289
16 - 20 W 11 429 5,999
6 - 10 W 2 500 946
Philips Total 17 429 5,999
Smart Plug 0.5 - 5 W 2 315 315
6 - 10 W 5 399 399
16 - 20 W 4 629 629
Smart Plug Total 11 315 629
Syska 16 - 20 W 9 665 11,110
21 - 25 W 7 579 10,955
Syska Total 16 579 11,110
Wipro 0.5 - 5 W 15 279 3,399
6 - 10 W 3 399 1,102
16 - 20 W 2 520 525
21 - 25 W 4 649 748
Wipro Total 24 279 3,399
8
Price Range & Listings Overview: By Brand & Wattage - Amazon
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Full Report Includes
Price Range Analysis: Amazon,Flipkart & Snapdeal
-byType(Wattage)
-byBrand & Type(Wattage)

9. Price Range Total Listings Max Reviews Best Discount
Upto 500 139 596 0.63
500 - 1000 182 531 0.82
1000 - 1500 58 814 0.66
1500 - 2000 46 28 0.51
2000 - 2500 39 66 0.53
2500 - 4000 55 54 0.65
4000+ 42 11 0.47
Brand Price Slots Total Listings Max Reviews Best Discount
Eveready
1000 - 1500 3 814 16%
500 - 1000 8 223 17%
Upto 500 1 171 26%
1500 - 2000 8 12 7%
4000+ 2 3 18%
2500 - 4000 1 0 7%
Syska
1000 - 1500 7 661 58%
500 - 1000 9 215 51%
2500 - 4000 5 54 22%
4000+ 7 11 31%
Upto 500 2 4 35%
2000 - 2500 1 2 50%
Wipro
Upto 500 10 596 42%
500 - 1000 13 531 54%
1000 - 1500 10 46 50%
1500 - 2000 7 12 51%
2000 - 2500 4 1 46%
2500 - 4000 5 0 0%
Crompton
Upto 500 2 188 25%
1000 - 1500 2 26 66%
500 - 1000 2 10 61%
Philips
1000 - 1500 5 136 30%
500 - 1000 16 67 58%
2000 - 2500 3 66 5%
Upto 500 3 31 56%
1500 - 2000 5 28 33%
2500 - 4000 4 8 34%
4000+ 2 3 11%
Moserbaer
500 - 1000 1 124 57%
4000+ 1 0 47%
1000 - 1500 1 0 49%
Listers 500 - 1000 1 69 82%
Murphy
Upto 500 5 63 0%
500 - 1000 4 57 0%
Brand Price Slots Total Listings Max Reviews Best Discount
Epsori
Upto 500 76 22 14%
1000 - 1500 10 10 15%
500 - 1000 83 7 14%
2000 - 2500 6 5 14%
4000+ 20 3 20%
1500 - 2000 7 3 10%
2500 - 4000 18 2 12%
Radiant
500 - 1000 2 13 56%
Upto 500 2 11 52%
Citra
Upto 500 3 12 0%
1000 - 1500 1 3 0%
Havells
1000 - 1500 1 9 22%
500 - 1000 2 6 0%
Corvi
Upto 500 4 7 0%
500 - 1000 5 5 5%
2500 - 4000 1 0 14%
4000+ 2 0 29%
1000 - 1500 3 0 5%
Mg Gold
500 - 1000 1 7 64%
Upto 500 1 4 63%
1000 - 1500 1 2 60%
2500 - 4000 1 1 65%
Mehai Upto 500 9 4 3%
Remi
Upto 500 1 1 54%
500 - 1000 2 0 40%
FOS
2000 - 2500 16 1 0%
1500 - 2000 6 1 0%
4000+ 1 0 0%
2500 - 4000 3 0 0%
500 - 1000 1 0 0%
1000 - 1500 2 0 0%
Brand Price Slots Total Listings Max Reviews Best Discount
Cortina Satguru Upto 500 3 1 29%
Imperial
2500 - 4000 8 1 0%
2000 - 2500 7 1 0%
4000+ 4 1 0%
500 - 1000 13 1 0%
1500 - 2000 9 1 0%
1000 - 1500 9 0 0%
Upto 500 5 0 0%
Sonics 500 - 1000 4 0 30%
Smart Plug
500 - 1000 4 0 25%
Upto 500 6 0 38%
Multiwave
500 - 1000 1 0 25%
Upto 500 3 0 25%
Ajanta Quartz
1500 - 2000 1 0 38%
500 - 1000 2 0 54%
Soft Talk
1500 - 2000 2 0 48%
Upto 500 3 0 50%
2000 - 2500 2 0 53%
500 - 1000 3 0 46%
1000 - 1500 1 0 50%
Polycab
500 - 1000 1 0 40%
1500 - 2000 1 0 21%
1000 - 1500 1 0 12%
Kent
500 – 1000 1 0 0%
2500 – 4000 1 0 0%
1000 – 1500 1 0 0%
Calex 500 - 1000 2 0 0%
Bigapple
4000+ 3 0 23%
2500 - 4000 8 0 40%
Finolex 500 - 1000 1 0 0%
 The price band with
maximum listings
LED Tubes is from
Rs.1,000 to Rs. 1,500
 Sweet spot price for
LED Tubes is
~ Rs. 414
 Eveready has a
dominating lead in
the sweet spot
pricing bracket
followed by Syska
maximising their
sales opportunity in
the category
9
Price Segmentation & Listings Overview: - Flipkart | Amazon | Snapdeal
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included in the full report

10. Wattage Brand Best discount
0.5 - 5 W
Epsori 10%
Imperial 0%
Mehai 0%
Murphy 0%
Philips 20%
Smart Plug 37%
Wipro 39%
Wattage Brand Best discount
6 - 10 W
Corvi 15%
Epsori 20%
FOS 0%
Imperial 0%
Murphy 0%
Philips 41%
Smart Plug 39%
Wipro 35%
Wattage Brand Best discount
11 - 15 W
Citra 0%
Corvi 30%
Crompton 0%
Epsori 10%
Mehai 3%
10
Discounting Pattern : By Wattage - Amazon
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Full Report Includes
DiscountingAnalysis: Amazon,Flipkart & Snapdeal
-byType(Wattage)
- by Brand & Type(Wattage)

11. Brand Wattage Best Discount
Citra
11 - 15 W 0%
16 - 20 W 0%
21 - 25 W 0%
Corvi
11 - 15 W 30%
16 - 20 W 0%
6 - 10 W 15%
Crompton
11 - 15 W 0%
16 - 20 W 25%
Epsori
0.5 - 5 W 10%
11 - 15 W 10%
16 - 20 W 12%
6 - 10 W 20%
Eveready 16 - 20 W 15%
FOS
16 - 20 W 0%
21 - 25 W 0%
6 - 10 W 0%
Above31 W 0%
Imperial
0.5 - 5 W 0%
16 - 20 W 0%
6 - 10 W 0%
Brand Wattage Best Discount
Mehai
0.5 - 5 W 0%
11 - 15 W 3%
Murphy
0.5 - 5 W 0%
16 - 20 W 0%
6 - 10 W 0%
Philips
0.5 - 5 W 20%
16 - 20 W 57%
6 - 10 W 41%
Smart Plug
0.5 - 5 W 37%
16 - 20 W 26%
6 - 10 W 39%
Syska
16 - 20 W 51%
21 - 25 W 31%
Wipro
0.5 - 5 W 39%
16 - 20 W 34%
21 - 25 W 34%
6 - 10 W 35%
11
Discount Pattern : By Brand & Wattage - Amazon
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Full Report Includes
DiscountingAnalysis: Amazon,Flipkart & Snapdeal
-byType(Wattage)
- by Brand & Type(Wattage)

12. Brand Wattage Max Reviews
Citra
11 - 15 W 12
16 - 20 W 3
21 - 25 W 6
Corvi
11 - 15 W 2
16 - 20 W 0
6 - 10 W 7
Crompton
11 - 15 W 0
16 - 20 W 195
Epsori
0.5 - 5 W 0
11 - 15 W 3
16 - 20 W 7
6 - 10 W 3
Eveready 16 - 20 W 114
FOS
16 - 20 W 0
21 - 25 W 2
6 - 10 W 0
Above31 W 0
Imperial
0.5 - 5 W 0
16 - 20 W 1
6 - 10 W 1
Brand Wattage Max Reviews
Mehai
0.5 - 5 W 4
11 - 15 W 0
Murphy
0.5 - 5 W 63
16 - 20 W 57
6 - 10 W 58
Philips
0.5 - 5 W 67
16 - 20 W 66
6 - 10 W 30
Smart Plug
0.5 - 5 W 0
16 - 20 W 0
6 - 10 W 0
Syska
16 - 20 W 54
21 - 25 W 216
Wipro
0.5 - 5 W 113
16 - 20 W 282
21 - 25 W 205
6 - 10 W 91
12
Customer Review Analysis : By Brand & Wattage - Amazon
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Full Report Includes
CustomerReview Analysis: Amazon,Flipkart & Snapdeal
-byType(Wattage)
- by Brand & Type(Wattage)

13. Best Sellers: LED Tube Lights - Amazon
Best Sellers
Brand Wipro Wipro Crompton Wipro Crompton
Title
Wipro Garnet 4
feet 20-Watt
LED Batten
(Cool Day Light)
Wipro High
Lumen 22-Watt
LED Batten Light
(Cool Day Light)
Crompton Eco
Smart Linea 18-
Watt LED Tube
Light (Cool Day
Light)
Wipro Garnet 1
feet 5-Watt LED
Batten (Cool
Day Light)
Crompton Light
Linea 20-Watt
LED Tube Light
(Cool Day Light)
Price 520.00 697.00 429.00 299.00 459.00
Wattage 20-Watt 22-Watt 18-Watt 5-Watt 20-Watt
Reviews 285 208 199 115 68
Discount 34% 30% 25% 35% 24%
13
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Best Sellers – by Site : Amazon, Flipkart & Snapdeal

14. 14
Brand Presence
Amazon -94
Flipkart -82
Snapdeal-45
Insights
Marketplace Wise Top Brands-Listings
18
13
24
16 17
29
2
89
80
24
10 7 8
109
18
5 6
12
0
20
40
60
80
100
120
Epsori Imperial Wipro Syska Philips FOS Eveready
SKUCount
Brands
Amazon Flipkart Snapdeal
94
82
45
Amazon Flipkart Snapdeal
21– 25 W
Price Band with max Listings Rs.500- Rs.1000
Best discount offered 40%-55%
Top competitors Wipro
Syska
Eveready
16– 20 W
Price Band with max Listings Rs.400- Rs.500
Best discount offered 30%-45%
Top competitors Wipro
Syska
Eveready
11– 15 W
Price Band with max Listings Rs.300- Rs.500
Best discount offered 10%-30%
Top competitors Eveready
Wipro
CorviMasked in preview Masked in preview Masked in preview
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Complete data will be
included in the full report

15. Contact: research@browntape.comor call +91 7400199967
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