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Uncovering Consumer Needs - Session 4

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Welingkar Institute of Management Development & Research (WeSchool)
Welingkar Institute of Management Development & Research (WeSchool)

The document discusses a session on uncovering consumers' needs. The session is led by Prof. Rohita Dwivedi and focuses on understanding who the customer is and making first contact with any contact to gain insights into their needs.

Education
1 of 8
Session 4: Uncovering Consumer's Needs -Prof. Rohita Dwivedi
Who is my Customer??
FIRST CONTACT……ANY CONTACT

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